Si Goodall

Founder, The Ninety-Niners. I’m a customer-obsessed strategist, lover of science, ideas and truths of all flavours.

[Si Goodall @SiGoodall]

Am I the only person listening from Disneyland? @bbctms #ashes

[Si Goodall @SiGoodall]

@thetenzer And that ‘festive’ is number 1. For xmas ads. What exactly is the point of this kind of survey?

[Si Goodall @SiGoodall]

@juliancole I call this Plannernoia. I’ve yet to meet a planner who doesn’t suffer, and yet I still feel they’re doing it better than me.

[Si Goodall @SiGoodall]

@HarrisoSteve @davetrott @VikkiRossWrites I loved this book last year. Alongside @thetenzer amd others, it gave us confidence we were on to something when we set up @theNin9tyNin9rs. So it was especially exciting to be interviewed by Steve and featured in the new edition. Go and read it!

[George Mack @george__mack]

5. Weird > Average

• If you optimize for the mean, you optimize for nobody.

• The average person doesn't exist - it's just a blended mean of 7 billion people.

• If you design an idea for them, you design an idea for nobody.

[Si Goodall @SiGoodall]

“like everyone else, each [Trump voter] believes they have a correct worldview”.

[Forbes CMO Network @ForbesCMO]

According to Facebook’s Ads Library report, Biden’s campaign spent $6.1 million on 19,336 different ads with his Facebook Page between Oct. 25 and Oct. 31 while Trump’s campaign spent $2.9 million on 53,817 different ads for his page. https://t.co/QLnVVutuWA

[Si Goodall @SiGoodall]

A new article I've written about first-party data, DTC commerce and how to bridge the 'data-gap' with retailers.

[The Ninety-Niners @theNin9tyNin9rs]

How can brands build their own #firstpartydata?

NEW blog post looks at the growing data-gap between brands and retailers and what brands can do about it, referencing examples from successful #DTC models

#DataDriven #ecommerce #cx #customercentricity
https://t.co/sUxtayGvDF

[Si Goodall @SiGoodall]

I've written a post about the first-party data, with a few 'hows'. (Spoiler - its not ALL #DTC)

https://t.co/RwgHnn1lKW

[Simon Francis @cupperbutt]

@SiGoodall Indeed the what is not in doubt, the how seems illusive to some!

[Si Goodall @SiGoodall]

Fuck if off, have a scoff?

https://t.co/fkpsnOg40G #ABreakForHaveABreak

[Si Goodall @SiGoodall]

@cupperbutt It’s never been more important to build and enrich 1st party data.

[Si Goodall @SiGoodall]

I’m optimistically believe the world is more data literate than it was 4 years ago.

But if one of those 12 comes in, it’s game over.
. @FiveThirtyEight

[Steve Stewart-Williams @SteveStuWill]

Top Ten Myths of Popular Psychology

Great Skeptic Magazine piece by the late, great Scott Lilienfeld et al., excerpted from their book 50 Great Myths of Popular Psychology.

https://t.co/sCn3DAmE8L HT @michaelshermer

[Si Goodall @SiGoodall]

Once more with image.
(I’m very much enjoying the rest of the book too 😁)

[Si Goodall @SiGoodall]

So you had me at page 1....

@alberto.cairo.howchartslie
@howchartslie
@albertocairo https://t.co/26tVPg51Z1

[Si Goodall @SiGoodall]

So you had me at page 1....

@alberto.cairo.howchartslie
@howchartslie
@albertocairo https://t.co/26tVPg51Z1

[Si Goodall @SiGoodall]

First blog for @theNin9tyNin9rs!

A piece I've written about customer relevance and what brands can learn from how humans do it.

#data #datadrivenmarketing #personalisation #customerexperience #theninetyniners

https://t.co/vj7mmoJ6xn

[Si Goodall @SiGoodall]

Today, I’m thinking about that old chestnut of the difference between causation and correlation. Here is the wonderful ⁦@TimHarford⁩ with the classic story of storks and babies. And a warning against too much statistical scepticism. https://t.co/MJFauivGjZ

[The Ninety-Niners @theNin9tyNin9rs]

Deep customer understanding comes from combining a variety of sources. Data cannot do it on its own.
#foundingprinciples

[neilperkin @neilperkin]

Unmanned, digital-enabled small convenience stores in locations that otherwise wouldn't have a supermarket. This is such a smart idea and there has to be a market for this in the UK https://t.co/vZyxF2kzDb

[Si Goodall @SiGoodall]

“Being too out of touch, too “London”, too metropolitan and too elitist are accusations that have been levelled at many industries. But for a sector that trades on its ability to connect with people, this looks like a failure of investment and of imagination.”

[Campaign @Campaignmag]

The month in advertising: Change is on the horizon for the UK's creative industries https://t.co/RU5GHQTATv