Gabriel Tiziu da SiguAds

Marketing de performance: tráfego pago, criativos e comportamento de compra, dados e tecnologia.

[Gabriel Tiziu da SiguAds @SiguMkt]

Sempre afirmo isso por aqui. A galera bate o olho no título do anúncio e clica.

Já pensei até em fazer testes escrevendo lorem ipsum nas descrições pra ver o resultado.

[Jackson Blackledge @blvckledge]

80% of viewers only read your Google ad headline.

Make sure yours:

- Is clear
- Stands out
- Uses power words
- Has an enticing offer
- Makes a big promise
- Answers a pain point
- Speak to the user's intent

Nail the headline, win the click.

[Gabriel Tiziu da SiguAds @SiguMkt]

@Adedoido Tb vou pq nem lembro o nome da pessoas, quem dirá dos dragões, kkkk

[Gabriel Tiziu da SiguAds @SiguMkt]

Comportamento do consumidor: 5 estratégias que todo profissional de marketing precisa conhecer.

[Molly Lye 🤓 @Molly_Lye_]

I've spent 100+ hours studying the psychology behind consumer behaviour.

Here are the top 5 strategies (with examples) every marketer needs to know:

(Please use ethically)

THREAD 🧵>>>

[Gabriel Tiziu da SiguAds @SiguMkt]

🎯

[Mark William @immarkwilliam]

I've said this many times before but I'll say it again because it's VERY important you understand this:

Being able to analyze your research and data is so important when running ads

And I'm not just talking about performance metrics

I'm talking about the structures, frameworks, and principles present in EVERY winning ad

And the patterns present in your target audience

Because what's the point of having solid research if you don't know how to extract the important information from it?

What's the point of doing so many tests if you don't know how to to use the data it gives?

[Gabriel Tiziu da SiguAds @SiguMkt]

O Google Analyitcs Universal. Que fique claro.

[Gabriel Tiziu da SiguAds @SiguMkt]

A partir de 01/07 o Google Analyitcs vai de arrasta pra cima geral, impossibilitando a exportação de dados.

Ainda não exportou os dados antigos? Adiante seu lado.

[Google Analytics @googleanalytics]

📢 We’re just two months away from the official turndown of Universal Analytics. For #UA360 customers, the migration deadline is right around the corner. But this date is important for everyone.

Beginning July 1, you will no longer be able to export data from Universal Analytics.

Here is some helpful information to get started with #GA4:

Introducing the next generation of Analytics, Google Analytics 4 → https://t.co/olBDqNKAF8

Get started with Google Analytics → https://t.co/QMcYimuLmR

[Gabriel Tiziu da SiguAds @SiguMkt]

Qual a nota @ian_quevit?

[Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser]

Love this little static we made

Its creative like this that sets us apart from others in the space

Think up an idea

Then figure out how to make it happen

[Gabriel Tiziu da SiguAds @SiguMkt]

Para refletir.

[Jackson Blackledge @blvckledge]

I was stuck around $10k/mo for a year.

7 months after I scaled to $100k/mo.

What changed?

I stopped following what the gurus told me to do.

Here are 7 things everyone talks about that don’t work for my biz:

[Gabriel Tiziu da SiguAds @SiguMkt]

Material de altíssima qualidade.

[HubSpot Brasil @HubSpotBrasil]

O Panorama de Geração de Leads chegou com tudo! 🤩

Alguns destaques:

✅ A Taxa de Conversão mediana continua caindo;
✅ O Meta Ads segue como canal com melhor conversão;

E muito mais! https://t.co/p4eUCKcao3

[Gabriel Tiziu da SiguAds @SiguMkt]

Google Ads vai pausar automaticamente palavras-chave com baixa atividade.

Mais um recurso automatizado nas contas.

Gosta da novidade ou duvida que vá funcionar bem?

[Anthony Higman @AnthonyHigman]

Google Ads Will Now Automatically Pause Low Activity Keywords.

Wild.

#PPCchat

[Gabriel Tiziu da SiguAds @SiguMkt]

@AkvileDeFazio I completely agree.

[Gabriel Tiziu da SiguAds @SiguMkt]

Wow! Um post impulsionado desde Setembro/2020 ainda com excelentes resultados! Impressionante.

[Akvile DeFazio @AkvileDeFazio]

If something continues to work, especially if evergreen, keep it running. In one account, we've had the same boosted post running since September 2020 and it continues to be a top performing ad, despite Meta saying there's creative fatigue. Sure, the system may think so, but results say otherwise.

[Gabriel Tiziu da SiguAds @SiguMkt]

Novidades no Looker Studio. Enquanto o PowerBI não vem.

[Mehdi Oudjida @wissi_analytics]

#LookerStudio new release - April 25, 2024

⬥ New Chart type: Timeline chart!
⬥ Streamlined process to create a Google Cloud product while subscribing to Looker Studio Pro
⬥ Creation of a Looker Studio reports from Google Sheets (rollout in progress)

[Gabriel Tiziu da SiguAds @SiguMkt]

Melhor fio sobre vídeo ads que eu li nos últimos dias.

[Aazar Shad @Aazarshad]

How do you consistently make winning video ads.

(I analyzed 550+ proven winning ads in the past 14 months. Here’s what I found that works):

[Gabriel Tiziu da SiguAds @SiguMkt]

Eu não sou a audiência do que eu estou anunciando.

Muito comum, o próprio cliente e outras pessoas envolvidas nas campanhas considerarem seus gostos pessoais na construção de um criativo, por exemplo.

[Mark William @immarkwilliam]

I AM NOT MY AUDIENCE

I know what I like in an ad.

But I also know I'm not making it for me.

I'm making for my target audience.

That's why I do in depth research on THEM... craft ads made specifically for THEM... And iterate based on the data THEY give.

It's all about them.

[Gabriel Tiziu da SiguAds @SiguMkt]

🎯

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[Mark William @immarkwilliam]

Can't think of a hook?

This should help (and if it does, RT this!)

[Jackson Blackledge @blvckledge]

Bro I've written so many pieces of Google Ad campaign copy, it's ridiculous.

But I still see so many people struggling to get it right.

To help you out, here's how I write high-converting ad copy:

🧵

[Gabriel Tiziu da SiguAds @SiguMkt]

Guia do Google para criativos em campanhas Geração de Demanda. Direto da fonte.

Página abre em português ao acessar.

[Google Ads @GoogleAds]

Ready to drive new demand with stand-out creatives? Our Creative Excellence Guide for Demand Gen Campaigns covers how you can optimize visual storytelling across our immersive surfaces → https://t.co/f5i5bdySZv

[Gabriel Tiziu da SiguAds @SiguMkt]

Ads

[Aazar Shad @Aazarshad]

Steal my 5 Facebook Ads ideas swipe file proven to work in 2024:

1. Us vs them
2. Testimonial
3. Before & After
4. Press release screenshot
5. Ads that don't look like ads

Like & reply with "ads" in the comments. I'll share it with ya!