5+ years in digital marketing. I help small businesses grow with Google Ads. Hit Follow and I'll help you make more money from Google Ads without losing sleep.
Hiring a cheap marketing agency is worse than doing nothing.
At least doing nothing does not burn your budget, tank your account history, and leave you with broken tracking that takes months to clean up.
@tech_nurgaliyev A 2023 report by McKinsey found that brands operating across four or more marketing channels
Retain 90 percent more customers than those relying on a single source.
We need to do more.
People spend 50% more with businesses that regularly respond to reviews.
Responding to reviews is free marketing. Block 10 minutes every Monday and reply to every review you got that week. Good and bad.
@sharran The brain is wired to perceive uncertainty as threat.
Which means waiting to feel ready is not laziness or fear.
It is your nervous system doing exactly what it was designed to do in a world that no longer requires it.
The cave is gone but the hesitation stayed.
The worst thing a small business can do with a limited marketing budget is split it across every channel at once.
$500 on Google, $500 on Facebook, $500 on SEO. You learn nothing, get results from nothing, and blame marketing.
Pick one channel, go deep, get good at it, then grow from there.
The reason most networking feels hollow is because it is two people exchanging business cards before either of them has done anything worth remembering.
Do something that makes people come find you, and the entire dynamic of every relationship that follows changes permanently.
You stop being someone who needs access and become someone who grants it.
@drgurner A 2019 study out of the University of Pennsylvania found that optimism is not a personality trait you are born with
It is a cognitive skill that can be trained, practiced, and built deliberately
The pessimists were just untrained and calling it wisdom. Lesson in here.
@SahilBloom Being busy.
The person who is always slammed, always in meetings, always overwhelmed
Is usually just bad at saying no and calling it ambition
Research out of Harvard spanning 80 years found the single biggest predictor of a happy life was not wealth, status, or achievement.
It was autonomy over how you spent your time.
Bob Dylan figured out in one sentence what took the longest running study in history eight decades to prove
@Codie_Sanchez Neuroscientists call it emotional contagion.
The brain mirrors the energy of whoever is closest to it
The people around you are not just affecting your mood, they are literally rewiring your baseline of what feels possible.
Every generation had one window where the cost of entry collapsed before the crowd caught up.
The printing press. The internet. Mobile.
Each one created a small group of people who moved before everyone else understood what was happening
That window is open right now.
The only question worth asking is whether ten years from now you are the one who moved or the one who watched.
The worst thing a small business can do with a limited marketing budget is split it across every channel at once.
$500 on Google, $500 on Facebook, $500 on SEO. You learn nothing, get results from nothing, and blame marketing.
Pick one channel, go deep, get good at it, then grow from there.
The most dangerous place to start writing copy is at the feature level. Big mistake.
By the time someone reads your bullet points the decision is already made.
It was made the moment they decided whether they trusted the worldview behind the product.
The copy was never closing anyone.
@girdley The first rule of business is not about money.
It is about positioning yourself where money eventually has no choice but to follow.
Charging from day one when nobody knows your name is just expensive invisibility.
@girdley The first rule of business is not about money.
It is about positioning yourself where money eventually has no choice but to follow.
Charging from day one when nobody knows your name is just expensive invisibility.
Everyone is talking about Demand Gen in 2026 like it replaced Search.
No, it did not. It runs on YouTube, Shorts, Gmail, and Discover. Those are places where people are browsing, not buying. It is a top of funnel channel dressed up in bottom of funnel language.
Treat it that way, or you will be disappointed with every number it gives you.