SmithGeiger Group

SmithGeiger Group's data scientists, storytellers, designers and thought leaders convert data into meaningful insights and strategy for leading brands.

[SmithGeiger Group @SmithGeiger]

Chris Lang, our EVP of Research Strategies is featured in this quarter's #DEG Q&A. Check it out >>> https://t.co/1FPbh3DiXC

[SmithGeiger Group @SmithGeiger]

Where are consumers planning to spend $$$ this summer? We've got the breakdown by Millennials, GenX and Boomers. If you missed our sold out @GrowWithElevate #CoffeeHour you can watch here: https://t.co/MqR2SiL4B8

[SmithGeiger Group @SmithGeiger]

What concerns and thoughts consumers are having prior to big purchases RIGHT NOW in a variety of verticals? Our @GrowWithElevate team @nicnacbergen @dollardominator @michelletoySF share new insights from our #CoffeeHour https://t.co/MqR2SiL4B8

[Solutions Journalism Network @soljourno]

Did you miss our research drop yesterday? About how solutions journalism is #newsthatworks and is a "secret weapon" for newsrooms?

Never fear. We've got all the data and tools to get caught up right here. https://t.co/s8gF2yMfR4

[Solutions Journalism Network @soljourno]

A message from a professor at a top-tier journalism school about the solutions journalism research that dropped today: "I'll be sure to include this reading going forward, but I find that students don't need a lot of convincing."

#newsthatworks #thewholestory

[Solutions Journalism Network @soljourno]

BIG NEWS TIME🥳🥳

The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones.

In short, it's #newsthatworks. What @SmithGeiger found:

[GrowWithElevate @GrowWithElevate]

New #consumerinsights on forward purchasing behavior now available. See below. #elevatedmarketing #advertisingstrategy #covidfacts #covidmarketing

[SmithGeiger Group @SmithGeiger]

A lot has changed in 20 years! Introducing SmithGeiger Group #data #insights #revenue acceleration and #creative. Check out our new offerings: https://t.co/06DPSgpW2L

[SmithGeiger Group @SmithGeiger]

Covering the vaccine rollout: How to connect to audiences

TODAY March 17, 2021, 2 p.m. ET

https://t.co/lFC2kNie6Y

[SmithGeiger Group @SmithGeiger]

Interesting insights from our #COVID #vaccine study including how women 18-34 say they are less likely to take the vaccine. @danreines and @michelletoySF discuss a few key findings: https://t.co/FvJF2P1AuJ

[Chris Archer @ArcherTV]

Biggest story of 2021. The #vaccine. With some new @SmithGeiger and @RJI research + color commentary from SG analyst @danreines
https://t.co/0ZEg8zB4LS

[Mark Briggs @markbriggs]

New research from @SmithGeiger points the way for covering the vaccine rollout: https://t.co/0K3KVxsZdb

[SmithGeiger Group @SmithGeiger]

Relevance, usefulness and empathy are some of the ways local newsrooms connected to viewers this year. @sethgeiger explains what this means for the future. https://t.co/SxJ4EVhPm9

[SmithGeiger Group @SmithGeiger]

Our new partnership with @ResonanceAI will use
AI-driven data insights to drive program development. #KnowWhatWorks https://t.co/bRnskIGGFQ

[SmithGeiger Group @SmithGeiger]

Exciting news! We're partnering with @ResonanceAI
to deliver keen insights, robust, AI-driven analytics, and strategic counsel to guide a broad range of content producers. #KnowWhatWorks https://t.co/bRnskIGGFQ

[SmithGeiger Group @SmithGeiger]

Insights into storytelling
https://t.co/GeFaDiOYpv

[SmithGeiger Group @SmithGeiger]

As newsrooms evolve, our research shows solutions journalism is a favorable pivot, particularly for millennial & GenZ consumers. @sethgeiger describes it as the next opportunity for local news.
https://t.co/GeFaDj6zh3

[SmithGeiger Group @SmithGeiger]

Local news sets itself apart by looking at #community impact according to @ArcherTV & @michelletoySF #election #research https://t.co/34LMLb9Q9K

[SmithGeiger Group @SmithGeiger]

Insights from SmithGeiger #election

[SmithGeiger Group @SmithGeiger]

#Localnews ties with @Facebook as the go-to source for #election coverage, but it's the #trust factor where local news stands out @ArcherTV and @michelletoySF discuss>>> https://t.co/34LMLbrryk