Sam Smith

[Sam Smith @Smxtty_]

@sanat_wagh @scottcowley Exactly. This years ads spent more time bashing the other side than actually talking about what they’re going to do as president. Ads aren’t supposed to be used to send shots at one another they’re for promoting your cause. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@_hannahhartman_ @scottcowley Agreed. Ads are supposed to tell the audience what you’re going to do as the president not what the other candidate is doing wrong. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@scottcowley 2) I believe social media ads can be most affective. Nowadays everyone has social media and it is the quickest most effective way to get in touch with an audience. It is also the cheapest option. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@scottcowley 1) I have begun to realize how bias these ads can be. Instead of talking about what each candidate was going to do in their ads they used them to bash the other candidate. Ads can be very misleading. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@lauren_krausee @Capitaldemarca This ad is great especially during the times we are in. It reminds people that we are still in a pandemic and hopefully motivates people to act accordingly. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@BeamKumkerd @Capitaldemarca Humor is a great way to make an ad capture the audiences attention. I agree Audi did a great job using that to their advantage. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@Capitaldemarca 2) I believe Sport England’s “We are Undefeatable” ad scored high. It was simple but motivating and could capture an audience. Watching it could inspire people to want to get on their feet and get active. #ICMKTG #UToledoMarketing https://t.co/Fj8XRadeIA

[Sam Smith @Smxtty_]

@Capitaldemarca 1) Microsoft’s “We All Win” ad campaign was very creative. Using Microsoft’s great software they were able to provide children with disabilities a way to play video games and have some fun. This purpose driven ad was motivating and gave hope. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@gombosch @LaurelAynne I agree. It’s important for every company to adapt right now. With everything going on things have to be altered for many companies to stay afloat. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@SabrinaRose_B @LaurelAynne I agree it is a great way to promote their brand. Hopefully other safe dispensers are created to help make this years Halloween a little more enjoyable for the kids. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@LaurelAynne 2) Mars chocolate introduced an online trick or treating platform. Families customize a virtual door and pick outfits for an avatar. While it is virtual, kids get candy credits that they can redeem for real candy in stores. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@LaurelAynne 1) This a good idea to help the brands image. It is a great way to help lighten the mood for this years Halloween. As far as “save Halloween” this might help boost sales a little bit for Reese’s, but with COVID I don’t think it will save them completely. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@alyssa_clagg @AlexaKaye3 Social media influencers have a huge impact on the younger generation especially. Brands that target kids should definitely work with influencers to sell their products. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@MktgRogers @AlexaKaye3 Agreed. This is a great way to draw in customers that are looking for places that are taking Covid more seriously than others. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@AlexaKaye3 A brand that could do this is @BurgerKing. When McDonald’s did it with Travis Scott, it was pretty successful. Burger King being one of the less popular fast food places could do this to draw more customers in. They could boost sales and popularity. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@AlexaKaye3 1) Collaborating with celebrities has become popular in the last year. This could help draw customers in from a certain celebrities fan base. When people see their favorite celebrities endorsing something they tend to want to buy that product. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@sanat_wagh @JennLStevens @dominos This a good point. Sometimes companies try to hard to impress and sometimes all it takes is showing who you are and what you stand for as a company. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@Cecily_Taylor_ @JennLStevens I agree Walt Disney was a great storyteller. Even after his death his brand still thrives and is based around storytelling. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@JennLStevens 2) Brands can learn from this and share their story by informing consumers how/why they were started. Airbnb does a good job of using storytelling to market. They use experiences people had on vacations to tell a story and draw customers. #ICMKTG #UToledoMarketing

[Sam Smith @Smxtty_]

@JennLStevens 1) Suzanne Collins is a great storyteller. Her ability to make you feel like you’re actually in the book is incredible. She is extremely detailed and always gives a background story to help the main storyline make sense. #ICMKTG #UToledoMarketing