Alyssa

UT Business 2022 | Account for BUAD3010

[Alyssa @alyssa_clagg]

@alanaMKTG315 @LaurelAynne @Skittles That’s such a cool concept! Kinda reminds me of those jelly beans from Harry Potter that would have a bunch of weird and crazy flavors! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@ZoeWilliams212 @LaurelAynne @reeses Those pumpkin shaped peanut butter cups are the best! Definitely believe that they have more peanut butter! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@LaurelAynne A2: A drive-in theater in a town next to mine is having an all night Halloween movie showing both Friday and Saturday. This is a great way to get into the Halloween spirit while staying safe! https://t.co/zGkflPuaQN #ICMKTG #uToledoMarketing

[Alyssa @alyssa_clagg]

@LaurelAynne A1: I think this is a great approach! It encourages social distancing and allows for others to still enjoy Halloween with their friends and family! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@TSaadawi @AlexaKaye3 @elf I agree! Elf is a great and affordable brand, but I rarely see their products being advertised by influencers. Using influencers would help the brand grow bigger. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@morgarmstrong @AlexaKaye3 @Airbnb I agree! As someone who enjoys travel, this would make it easier and more enjoyable to look at a variety of places to stay. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@AlexaKaye3 A2: One brand that I believe could benefit from this is Good Molecules. They have fantastic skincare products that I personally love. I believe that with this kind of marketing, their business would go crazy! https://t.co/NrWmYzJNJP #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@AlexaKaye3 A1: One of the biggest trends that I have seen has definitely been marketing with social media influencer. Using influencers is a great idea because lots of fans feel more of a connection with influencers vs celebrities. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@ZoeWilliams212 @JennLStevens I agree. Dr. Seuss is a fantastic poetry writer who provides nostalgia for people of all ages. He brings people together with his creative writing and whimsical artwork. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@connercoreakron @JennLStevens Johnny Cash is a great example. He was real with his music and his life in a way that fans could connect to him on a personal level. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@JennLStevens A2: I believe that brands can show their support for organizations and objectives that will bring people together and help make others feel supported and safe. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@JennLStevens A1: One of my favorite storytellers is Suzanne Collins. She creates a world that showcases its terrible ideals, and creates strong characters to start a revolution in order to combat those ideals. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@leb90ukakron @Capitaldemarca @hypland I love @hypland and they always have really cool and unique products! Their HxH collection is my personal favorite and I always look forward to new collections! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@gombosch @Capitaldemarca @Gymshark I agree! I learned about Gymshark through Instagram. They have some of the best workout leggings I’ve ever used! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@Capitaldemarca A2: I believe some features of Instagram are already putting them ahead of TikTok. For example, with Instagram stories, you can see little glimpses of people’s lives, different products, and interact with influencers by answering polls and questions. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@Capitaldemarca A1: @Sephora uses Instagram as a great marketing tool. They post many products and looks while linking the products used. Like this eyeshadow look for example. You can click the link and it’ll bring you to the product directly without looking for it!#ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@morgarmstrong @CopywriterBob @McDonalds I agree! One of my high school teachers was able to get help for his daughter through this program. They’re doing great for the world! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@NiehausJordan @CopywriterBob I agree. There is a big difference between showing that you care, and saying that you care. Actions speak louder than words! #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@CopywriterBob A2: I think what separates failure and success is when you can tell that the company cares. Getting involved and doing research vs just putting something out there to be included are both very different & sometimes obvious. #ICMKTG #UToledoMarketing

[Alyssa @alyssa_clagg]

@CopywriterBob A1: A brand that has done this well is Timberland. They make their boots out of used tires, and eventually developed Timberland tires. https://t.co/AhKn1EEbUz #ICMKTG #UToledoMarketing