Jony Ive: Ferrari rejected 'fake engine sound' because modern customers hate inauthentic tech.
I've always hated the trend of pumping fake combustion engine sounds into electric vehicles. It's an immediate turn-off. Automakers think enthusiasts just miss the noise, so they sell us synthetic nostalgia. But Ferrari made a very different choice for its upcoming EV.
Jony Ive and the Ferrari design team refused to fake the sound.
Instead of piping a digital V8 track through the speakers, they chose to amplify the actual mechanical resonance of the electric motors. Ive noted that modern buyers are discerning. They know when an experience is inauthentic.
Automakers misunderstand car enthusiasts. We aren't attached to a specific audio file. We're attached to the mechanical truth of the powertrain. Bolting a fake exhaust onto an electric car is the automotive equivalent of adding a fake shutter click to a smartphone camera. It treats the driver like someone who can't handle new technology without a pacifier.
Ferrari respects the driver enough to let the machine sound exactly like what it is.
Source: @cleoabram
I bought a Tesla Model Y and can relate to this post. It's an ordeal to change the intermittency of the windshield wipers via the screen. I miss the stalk control on the steering column. I suspect there's a voice prompt to do it, but haven't tried.
Jony Ive: Using touchscreens for basic car controls is a 'dumb design' that endangers lives.
"People are dying because of dumb design."
"Multi-touch shouldn't be in a car. It requires by definition that you're looking at a display."
When the man who popularized the touchscreen admits putting an iPad in your dashboard is a deadly mistake, automakers must listen.
I grew up in cars with analog switches, and I miss them. You could operate the radio or the climate control by pure muscle memory while keeping your eyes on the road.
Now, the data backs up that everyday frustration. A University of Washington study proves touchscreens cause lane drifting. Starting in 2026, Euro NCAP will actually strip 5-star safety ratings from cars that refuse to use physical buttons for basic controls.
We sacrificed safe, intuitive hardware for flat screens. It is time to bring the buttons back.
Source: Cleo Abram
@TeamTrump47 You are 5, selling ice cream cones for $1 in your neighborhood. You find out that across the tracks, kids will pay $5 for an ice cream cone. What do you do?
When I was a teenager, I worked at a 7-11 as a cashier. The register I used one day did that. Would just spit out random numbers for totals. Customer called me on it. I thought, maybe I 'fat fingered' the keys and tried again. Different amount, still wrong. Had to shut it down.
@WallStreetApes It's probably because the main ingredients are ketchup and vinegar. Ketchup contains Xanthan gum (to thicken the ketchup) which the acid from the vinegar turns it into a jelly like substance.
@WallStreetApes My grandson went to the Wildwood Boardwalk and hit the candy store. When he came back and showed us his haul, I remarked "Candy cigarettes? I didn't think they made them any more."
Shortly after, candy cigarettes were on my Facebook feed...
@JSX423 I have only had mine less than a week and have used Standard and Hurry. My observation is that Standard - 10% over or keep pace with traffic, whichever is faster (typically highway). I have not worked out Hurry, yet.
I haven't had mine long, but I haven't found any disadvantages, yet. My wife questions its routing decisions, though.
I know it's not available in some countries (Europe, for example), yet. Canada and Mexico have it, so I don't think I will ever be where it's not available.
I've seen videos of people using it on long distances (Dallas to Ft. Lauderdale) and it plots a course, including stops for charging.
I've yet to get it below 50% with my driving pattern and plugging it in at night tops it up by morning. Duration is affected by speed, heater or AC use, outside temperature, etc. My guess is that it can go for about 3 hours before you need to recharge.