SparkPost

The #emailgeeks most trusted email optimization platform. We help enterprise senders reliably reach the inbox. Proud @MessageBird company. Status: @SparkPostOps

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Ready to geek out on all things email? 🤓

Email in 2022 includes ~50 pages of email geekery, including:
💌Top trends
💌Feedback from >2,000 email marketers
💌Data from Q420-Q321 covering 421 million unique permissioned recipients

Yep – lots of data. 🤯 https://t.co/EwFmSnSgz3

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@jlogic @GeoffTRoberts @SendGrid @mailgun @postmarkapp Thanks for the kind words Josh! 😊

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@real_smithk Hi, there! Please email us at [email protected] and we'll be able to help. 😊

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Looking to reengage your email subscribers? Check out this article from @anngynn and @CMIContent for inspiration! ✨
https://t.co/FpyWQ9kicB

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According to our research, inbox deliverability on average in the B2C brand marketing world is about 81%. 🙃

Check out our guide to learn the most important and issues that may negatively affect your delivery!
https://t.co/s2c37duDtG

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We've said it before and we'll say it again: The promotions tab *is* the inbox via @g_schlossnagle
https://t.co/bOpB1b3EbK

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@jsappington @aprildmullen @jainamistry Thanks for the shoutout, @jainamistry! You're in good hands with @aprildmullen, @jsappington. 😊

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Every #emailgeek has a set of best practices they swear by. On the blog we set out to compile 6 of our top email design tips so you can add them to your email toolbox too.
https://t.co/H1JaB8CsTI

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Got the blocklist blues? See how our new Deliverability Analytics Blocklist Impact feature can help you determine a blocklist's impact on deliverability and inbox placement.
https://t.co/R3HAqdqnBd

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Data is a vital asset for financial institutions.

If you're not sure what metrics to focus on, or how they can impact your program, our head of international, Sam Holding, can help! 👇
https://t.co/u07rSdp3fl

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Setting up deliverability tracking and email seeding for your email campaigns doesn't have to be time-consuming and complicated. See how we can help! 👇
https://t.co/Mu8bPJJjvl

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If you're looking for support to explain MPP and its impacts to stakeholders, check out the info our info hub filled with everything you need!
🔗 https://t.co/rqWlANtl6o

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We asked and you answered... Half of respondents are sticking to traditional reporting despite this year's changes brought about by Apple's MPP.

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Expand your practical skills, reach your customer’s inbox and become an email deliverability pro! 💪

This on-demand Send it School session will teach you everything you need to know. 👇
https://t.co/51QMHIsrBX

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Have you changed your email marketing reporting strategy since Apple’s Mail Privacy Protection (MPP) went into effect? 👇

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With the holiday sending season coming up it's especially important to know how much ROI your email campaigns are earning. 🎁

In this on-demand Send it School session, you'll learn the important skills of measuring and optimizing your email campaigns!
https://t.co/0iUDPdEND2

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Dirty email list? 🧼

If you’re not sure why email list hygiene matters or aren’t sure how to scrub a list clean, check out this helpful blog from our friends at @Iterable!
https://t.co/7KR9RJo2vL

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Whether you've just moved into, or are considering, a new management role on an email marketing team, our guide – created together with @rutdawson and @OmetriaData – has tips to help set you up for success within your first 100 days.
https://t.co/jTEKWQIMXc

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Set out on a quest with us to reach the glorified prize: a completed email campaign that drives positive results.

There are twists, turns and pitfalls along the way but we're here to help! 🧙
https://t.co/3vmDIWIdD2

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@mag_pl Hi, there! Would you mind sending us a quick DM about what's going on? That way we can make sure to direct you to the right team.

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Effortless: Make It Easier to Do What Matters Most Make It Easier to Do What Matters Most - Greg McKeown

"This book was humbling and helped me to get over hurdles I didn’t realize I had been making for myself."
– Sasha Malcomson, Lead Technical Support Analyst

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In honor of International #LiteracyDay we thought we'd share some of the top reads our Email Support Team Book Club has enjoyed together. 📚

Save this 🧵 for some great ideas to add to your bookshelf!

1/4

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Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams - Stefanie K. Johnson

"I hadn’t truly understood why it was so important and how to best implement an inclusive strategy until we read this book."
– Alycia Pierce, Technical Support Analyst