Spencer MacEachern

Current marketer, former carpenter.

[Spencer MacEachern @SpencMacEachern]

@vgr “Brand ads” have been replaced by “brand acts.” Nike + Kaepernick is a great example. The campaign was the act of endorsing Kaepernick, most people probably can’t remember the video they shot to promote it.

[Spencer MacEachern @SpencMacEachern]

@nicksays You have to read the terms and conditions for that part.

[Spencer MacEachern @SpencMacEachern]

@visakanv Angel from Montgomery - John Prine

[Spencer MacEachern @SpencMacEachern]

@theChrisDo We do a mix of Zoom and in-person. The agency I'm at let's me use the office to meet, but the class is small enough that a coffee shop would work too.

It's nice because, unlike an internship, it's defined by a specific output, not a certain amount of time.

[Spencer MacEachern @SpencMacEachern]

@theChrisDo You could create a small class to join you on a project you've wanted to pursue but haven't made the time. Use your process as the curriculum.

I teach a class like this. The students like that it's real and I'm more invested because it's something I'd want to work on anyways.

[Spencer MacEachern @SpencMacEachern]

@KateBour Biggest barriers I noticed with myself: too much fear (what if I'm wrong, what if the user thinks I'm dumb, weird).

But you have to get over that and remind yourself that it's, literally, not about you.

[Spencer MacEachern @SpencMacEachern]

@jposhaughnessy MediaMonks do a good job balancing storytelling, unexpected moments of joy, and structure. Among the best agency sites https://t.co/Ky0xWEa5Fs

[Spencer MacEachern @SpencMacEachern]

@paulmarkbailey When house brands were lower-priced & lower-quality, Loblaws (Canadian grocer) created President's Choice, a line of "affordable luxuries" that were magnets for in-store visits.

The career of Dave Nichol is a testament to commercial creativity. https://t.co/LRkwgiKJtB

[Spencer MacEachern @SpencMacEachern]

@tomfgoodwin The degrees are different, but it feels like the same story in every major city. There's a hard limit to 'disruptive innovation' when you start talking about limits on winter heating.

[Spencer MacEachern @SpencMacEachern]

@KateBour Can we combine areas 1 and 3?

[Spencer MacEachern @SpencMacEachern]

@uxdesigncc Just a product? Time-tracking software like Netsuite. But I'd prefer to redesign the billable hours model of professional services.

[Spencer MacEachern @SpencMacEachern]

@thejustinwelsh Great thread. Coming to some of these lessons a little late at 30. But as they say about the second-best time to start...