Bright 🇬🇭

Teacher|| Researcher|| Entrepreneur

[Bright 🇬🇭 @SsenaSenanu]

@aaron11addo @quame_age Boy!!!!😁

[Bright 🇬🇭 @SsenaSenanu]

@BBSimons Fact!!!! Apt!!!

[Bright 🇬🇭 @SsenaSenanu]

@_FIRE_STICK_ 😂😂

[RAPHAEL AKAVANI 🌍 @Rafurl]

My man @SsenaSenanu and the team also came in with "Celebrity political party endorsement and voter behaviour: a post-election empirical evidence." Check this empirical piece out via:
https://t.co/ubLf5Zluez

[Nii Nookwei Tackie @darealrhymus]

Beautifully fusing eras and genres of music. Great album @burnaboy #ITOLDTHEM @SsenaSenanu you were right. Damn Sitting on Top of the world on replay

[Bright 🇬🇭 @SsenaSenanu]

Yep! Can’t agree more!

[Sarkodie @sarkodie]

Kinda bold statement but “Lucky” is my fav record ever …

[Bright 🇬🇭 @SsenaSenanu]

Holy smoke 💨! 😂@darealrhymus

[Bright 🇬🇭 @SsenaSenanu]

@darealrhymus Girls for eat legitly… but still Gbuntui 😁

[Bright 🇬🇭 @SsenaSenanu]

@darealrhymus @papahnii @TheJSalifu @GidardA Ha! 😁So true yh..

[Bright 🇬🇭 @SsenaSenanu]

@darealrhymus @juliancofie 🤣🤣🤣 this one we win— Hajia for go see Mallam for reinforcement

[Bright 🇬🇭 @SsenaSenanu]

@darealrhymus @juliancofie Aahh! 😂😂😂

[Bright 🇬🇭 @SsenaSenanu]

@therealSpiky Wow!

[Bright 🇬🇭 @SsenaSenanu]

@ValaAfshar Ghana 🇬🇭

[The New York Times @nytimes]

This jollof rice has the perfect sauce-to-rice ratio. It's smoky and has a spicy kick.
https://t.co/7tFG95lcDW

[Bright 🇬🇭 @SsenaSenanu]

@Aquozuah @THEKojoYankson @Joy997FM Wakanda 💪🏾💪🏾💪🏾 lol 😁

[Bright 🇬🇭 @SsenaSenanu]

1. @THEKojoYankson @Joy997FM great topic for discussion today. Particularly in marketing psychology & consumer behaviour— the phenomenon is termed country of origin effect (COOE). In the Ghana’ case of COOE it’s a complex behavioural manifestation triggered by 3 key drivers.

[Bright 🇬🇭 @SsenaSenanu]

@aaron11addo Interesting conceptualisation, xenocentrism, I think may be extreme. While ethnocentrism looks more of superiority of one’s belief systems etc, the former is often laced with hatred and other extreme negative emotions and b’vior.

[Bright 🇬🇭 @SsenaSenanu]

Indeed, the “eat Ghana rice” campaign is typifies a successful consumption ethnocentrism campaign. Kudos to @KojoAB & his group for the great work they have done thus far with the Evivi brand! #joysms

[Bright 🇬🇭 @SsenaSenanu]

Our schools can champion that. Leadership (government) must take the lead by examples. On the supply side, brands should start optimising total quality management and being deliberate about product functions and attributes such as packages. Thanks!