Stefan

Testing how AI search actually picks citations. Real client data. CEO @broworks1, co-founder AnswerLabs

[Stefan @StefanBroworks]

@webflow just became ultimate platform with Source!

[Stefan @StefanBroworks]

@BrettFromDJ Clients mostly find us through AI search nowadays, positioning is a must.

[Stefan @StefanBroworks]

A lot of people are using agents to optimize their website, but I wouldn’t do that just yet. We’ve seen what AI can do if not managed properly, especially with content, so I wouldn’t really on it to do that yet.

We’ve seen a lot of progress with our manual work, still using AI but not on autopilot, and it’s just getting better.

Another thing is that all these agents and optimizations are to get more cited and visible by AI, which means it will use your content as reference but it doesn’t mean it will recommend you. For that we need mentions and that’s pretty much like backlinks without links.

It’s interesting to see how this AI thing will evolve and it’s most definitely exciting since it’s pushing innovation.

[Stefan @StefanBroworks]

@Marie_Haynes @glenngabe We can all thank EU regulations for keeping these big tech companies on the leash.

[Lily Ray 😏 @lilyraynyc]

This is actually clever AF

[Stefan @StefanBroworks]

@omgsidewalks Yeah, they're trying to force AI summary literally everywhere. No one asked for that.

[Stefan @StefanBroworks]

@jayclouse Same here, all our leads are coming from organic AI search

[Stefan @StefanBroworks]

@5le I mostly heard this as a joke, I don’t believe people are that stupid to let go of their SEO team.

[Stefan @StefanBroworks]

@Mike_Scully_ I think the point is to understand how AI works in your niche, make it work for you and than sell that to other people with the same problem. That’s how entrepreneurship always worked.

[Stefan @StefanBroworks]

@ArnaudBelingaCX It’s always the boring stuff that wins. That’s how I got 10 leads a month on my website purely organically through AI search

[Stefan @StefanBroworks]

@PPCExpertRick I would rather go with AI at that point, and would probably do a better job.

[Stefan @StefanBroworks]

@JespernissenSEO I don’t know, every time someone tries to hack the system it backfires eventually.

[Stefan @StefanBroworks]

@webflow Can't believe I'm one of this year's finalists!

[Stefan @StefanBroworks]

I'm one of the finalists for Webflow's Educator of the Year award. If you guys can vote for me here https://t.co/MSIBPCmKxM

[Stefan @StefanBroworks]

@webflowconf is in 1 month! Lot's of expectations as usual, but I have a feeling this year will be life changing.

[Stefan @StefanBroworks]

@Momciloo Of course, just because a few people left doesn't mean all are.

[Stefan @StefanBroworks]

@omkarships Dependa how you use it. If you use it to challenge your thoughts, it can only make you smarter.

[Stefan @StefanBroworks]

ChatGPT has ads now and there are no keywords.

You write a plain-language description of the conversation your product belongs in, and the model decides where you fit.

Which means the ad system runs on the same comprehension layer as the answer system.

If it already recommends you, that placement is free. If it doesn't, you can now rent it.

[Stefan @StefanBroworks]

Client shared their deluded homepage design in adobe Illustrator that we fixed in 3h using purely skills and Relume in Figma, all ready for Webflow deployment. No AI is used whatsoever.

[Stefan @StefanBroworks]

@rikin311 Distribution was always difficult if done right.