Steffan Hernandez

Freelance SEO partnering with businesses and agencies of all sizes.

[Steffan Hernandez @SteffanHernandz]

@tibo_maker BACKLINK

[Charles Floate 📈 @Charles_SEO]

Google has a FREE tool that shows you EXACTLY how it reads your content, it was around before ChatGPT and most SEOs have never even opened it..

Go to: https://t.co/f9x9vVw2Kl and scroll to the "Try the API" box, then paste in your page content and click "Analyze"

Google will show you:

- Every ENTITY it detected (people, places, brands, concepts)
- The SALIENCE score for each (how important Google thinks that entity is to your page)
- The CATEGORY it assigned your content to

Now do the same thing with the #1 ranking page for your keyword...

Compare the two. You'll see:
- Entities they mention that you don't (add them)
- Their top entity has 0.85 salience, yours has 0.3, you need to mention your primary topic more prominently and earlier in the content
- How Google categorizes the pages (e.g. My piece is categorized as SEO, HowTo/Expert Content, Marketing and Web Design/Dev, I want it to be the same categorization as the other ranking pages.

You can also just save both of the outputs (Save the page or print as a PDF) and ask AI to compare the two for you with recommendations!

This is literally Google telling you what it thinks your page is about vs what it thinks the page that's outranking you is about. The gap between those two outputs IS your content optimization checklist.

You don't need ANY expensive subscriptions, it literally takes a few minutes per page, and it's the closest thing to seeing your content through the eyes of the algo that exists because it IS Google's own NLP model.

[Steffan Hernandez @SteffanHernandz]

@JHTScherck Dude.. I’d love to geek out with you on how you’re using Notion. I feel like I have so much left untapped!

[Steffan Hernandez @SteffanHernandz]

@sam_partland SERP Scraper

[Steffan Hernandez @SteffanHernandz]

@webjuice_ie GSC

[Steffan Hernandez @SteffanHernandz]

@brodieseo @brodieseo - Just curious - Is there documentation from Google that states a minimum requirement of 200x200?

[Steffan Hernandez @SteffanHernandz]

When you’re 4 hours into a round with the boys and your wife rents out the sphere to see if you’re really only on hole #9

[Las Vegas Locally 🌴 @LasVegasLocally]

Imagine golfing with this in the background

[Steffan Hernandez @SteffanHernandz]

On behalf of all my people in the #colorblind community. This is just ridiculous. And on a government website? I know a lot of things within the guidelines of Website #Accessibility and the #ADA are arguably over the top, but this is just ridiculous.

[Steffan Hernandez @SteffanHernandz]

@officialryguy Ah shit 😩

[Steffan Hernandez @SteffanHernandz]

Spoken like a true #SEO..

#ChatGPT #itdepends

[Steffan Hernandez @SteffanHernandz]

@ViperChill @officialryguy check it! 👆🏼

[Steffan Hernandez @SteffanHernandz]

@ohgm

[Steffan Hernandez @SteffanHernandz]

@AliAbdaal Too Easy. @NotionHQ @SlackHQ 🤙🏼

[Ahm@d @ahmednabik]

PREDICTION: A lot of SEOs are going to start deleting content starting next week 😆

[Steffan Hernandez @SteffanHernandz]

God dammit if @PGA_JohnDaly is not my spirit animal on and off the course. 🐐

[Steffan Hernandez @SteffanHernandz]

@JHTScherck I always thought the same thing. I get the financial side of forecasting churn, but contracts with crazy 90-day out clauses are ridiculous IMO. As a consultant I’ve always stuck to MTM and 30-day out.

[Steffan Hernandez @SteffanHernandz]

@JHTScherck @Adoubleagent Ohhh and what if it was also available in a Notion template? 🧐

[Steffan Hernandez @SteffanHernandz]

@JHTScherck Man.. I just noticed this yesterday when trying to filter brand call non-brand queries. Even when you pull from the GSC API you still get killed by the “anonymized” queries.

[Steffan Hernandez @SteffanHernandz]

@itsjimmyw @ctwtn Dear sir, I am providing backlinks outreach services and I can provide you high DA backlinks from unique domains everyday for $1,000,000

[Steffan Hernandez @SteffanHernandz]

@Amy_Hupe “Hi I’m Steffan. I need a college degree if I ever want to make six figure income.”