Google has a FREE tool that shows you EXACTLY how it reads your content, it was around before ChatGPT and most SEOs have never even opened it..
Go to: https://t.co/f9x9vVw2Kl and scroll to the "Try the API" box, then paste in your page content and click "Analyze"
Google will show you:
- Every ENTITY it detected (people, places, brands, concepts)
- The SALIENCE score for each (how important Google thinks that entity is to your page)
- The CATEGORY it assigned your content to
Now do the same thing with the #1 ranking page for your keyword...
Compare the two. You'll see:
- Entities they mention that you don't (add them)
- Their top entity has 0.85 salience, yours has 0.3, you need to mention your primary topic more prominently and earlier in the content
- How Google categorizes the pages (e.g. My piece is categorized as SEO, HowTo/Expert Content, Marketing and Web Design/Dev, I want it to be the same categorization as the other ranking pages.
You can also just save both of the outputs (Save the page or print as a PDF) and ask AI to compare the two for you with recommendations!
This is literally Google telling you what it thinks your page is about vs what it thinks the page that's outranking you is about. The gap between those two outputs IS your content optimization checklist.
You don't need ANY expensive subscriptions, it literally takes a few minutes per page, and it's the closest thing to seeing your content through the eyes of the algo that exists because it IS Google's own NLP model.
On behalf of all my people in the #colorblind community. This is just ridiculous. And on a government website? I know a lot of things within the guidelines of Website #Accessibility and the #ADA are arguably over the top, but this is just ridiculous.
@JHTScherck I always thought the same thing. I get the financial side of forecasting churn, but contracts with crazy 90-day out clauses are ridiculous IMO. As a consultant I’ve always stuck to MTM and 30-day out.
@JHTScherck Man.. I just noticed this yesterday when trying to filter brand call non-brand queries. Even when you pull from the GSC API you still get killed by the “anonymized” queries.
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