Steph Kegalj ⚡️| Google Ads Nerd

paid media strategist with 8+ years exp. with a passion for driving profitable results for B2C, DTC, ecom, clients all over. DM to work with me 🌷

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

"Stop thinking about the algorithm, and start thinking of your audience" - @brock11johnson

This resonated with me so much. Our audience is the algorithm.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

Where / how is everyone finding the best PPC / paid ads freelancers from overseas?

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

why do I have the sudden urge to restructure an entire Google Ads account on a Friday at 9pm?

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

Just remember,

"Claude is AI and can make mistakes. Please double-check responses."

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

I was in Vancouver last weekend visiting a long distance friend I haven't seen in 7 years and I learned a few things about myself:

- I hate living in Alberta with snow 6 months of the year
- It's ok to fantasize about living in unaffordable cities
- Eat the sweet treat
- I would like to own a new Toyota Prius plugin hybrid one day
- It's ok to be a Karen and complain about a luxurious service you received that was below subpar quality

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

just a reminder that you don't need a university degree to work in marketing. all you need is a 5th grade level of education.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

@theppcdude 1000%

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

It's hard not to take things personally in business.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

y'all converted me to claude

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

@BorisBeceric Yep lol I feel this

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

@BorisBeceric Yeah this happened to me last year. Had this kind of client for 4.5 years. Primary contact moved companies. Buh bye me.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

I know a lot of posts here can come across as negative, but I just wanted to tell everyone, I'm feeling great about my business this year, and I wish everyone success.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

Too many people are flexing low ad spend and 20X ROAS on retargeting campaigns.

And here I am like Adam Sandler minding my business, accepting the success and failures I've encountered over the years, with no fancy follower count behind me and an avg client retention of 3+ years.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

@PopDrug What?!?!

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

@MenachemAni Wow that's great news Menachem! Persistence pays off.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

@ick_real William

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

If you found this valuable, follow & like this post, and buy me a coffee because I want your money after all. 😉 https://t.co/v5bUBNDA0v

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

I've seen someone selling a course on how to find out what your competitors are targeting. Literally anyone can do it for free. I can't believe the amount of scammers preying on small businesses. I'll tell you how to do it for FREE.

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

Step 4
@motionapp_ knows what's up. They're using broad targeting, allowing the creative to reach the right person. Smart people over there. 😉

[Steph Kegalj ⚡️| Google Ads Nerd @StephKegalj]

Step 3