Steph G

Lives for digital & content marketing. Loves: travelling, cooking, kayaking, hiking, fitness & adventuring - Take me out of my comfort zone.

[Lily Ray 😏 @lilyraynyc]

This is gold… new data from @randfish about the consistency of answers with LLM tracking

Absolutely with a read

[Semrush @semrush]

Search is changing. Fast.
If your strategy still includes 8 tabs, 3 spreadsheets, and a prayer, this list is for you 📑 We’ve gathered 14 AI tools that make SEO and search smarter and a whole lot faster ⬇️

[Chris Long @chris_nectiv]

Whoa, this is a pretty nifty AI SEO tool.

This "Query Fan Out Coverage Analysis" identifies query-fan out terms, mapped pages + content insights:

[Chris Long @chris_nectiv]

Oh man, I've been having so much fun playing with this new GEO tool.

This bookmarklet lets SEOs easily identify the queries ChatGPT used in a search:

[Tim Soulo 🇺🇦 @timsoulo]

Here's the secret to getting your brand mentioned by AI...

Co-occurrence.

At @Ahrefs, we analyzed which factors correlate most with "brand visibility" in LLMs — specifically within Google's AI Overviews.

"Branded web mentions" was a clear winner with a correlation of 0.664.

In plain terms: the more your brand name appears on pages across the web, the more likely it is that AI will mention it in response to relevant queries.

- “But Tim, correlation ≠ causation.”

Fair point.

But if you’ve read Stephen Wolfram’s excellent piece “What Is ChatGPT Doing, and Why Does It Work?” (as I urged in an earlier post), then you should know that LLMs work by predicting the next word in a sentence based on statistical co-occurrence from their training data.

So if we want AI to mention “Ahrefs” when talking about “marketing tools” - there has to be a lot of co-occurrences of these two things in the training data of this AI model.

And a big chunk of LLM training data is typically coming from the web.

And that's basically the gist of it.

P.S. Link to our full study of AI brand visibility (75K brands analyzed) is in the comments.

[Steph G @Steph_Social]

@Spotify I haven’t been able to play any music since 1pm BST and now I can’t get on to my own account. What’s going on???

[Steph G @Steph_Social]

@OctopusEnergy it’s my first time joining in on the energy saving. Is it normal for it to take over 10 days to calculate?

[Natzir @natzir9]

How many times have you been in a meeting and needed to quickly check the percentage change in organic traffic for a specific date in X country, or for example, non-brand searches?

Now you can see it with just one click thanks to this bookmarklet (link below 👇)

[Steph G @Steph_Social]

@ThreeUK Nearly 2 days of no or extremely poor signal. 😓 Hope you’ll be compensating your customers. Some of us don’t have alternative land lines or contact numbers and rely on good network quality for our jobs.

[Tulsi Soni @shedntcare_]

ChatGPT is old news.

More than 2000 new AI tools were released in the last 30 days.

Here's 20 cutting-edge AI Tools for :
•Designer
•Writing
•Video
•Audio
•Coding
•Productivity
•Images

[Steph G @Steph_Social]

@HooverUSA we’ve had you dishwasher for just 18 months and it’s now not working 😰 we don’t use it often, it looks new and it’s not draining. Checked and cleaned it all… I don’t think I’d risk buying Hoover again, an expensive lesson!

[Alex Buraks @alex_buraks]

What a nice EEAT on-page element

[Chaz Wargnier ♨️ @DataChaz]

Okay, our jobs are safe! 🤣

#ChatGPT (via @FeraSY1)

[Steph G @Steph_Social]

Gousto promo link for anyone looking for money off their first box, gives 55% off the first box then 25% of for 2 months… even better it also gives me some discount off too. Here’s the code > https://t.co/B1mNLFt6VE #gousto #discountcode #cheapfood #moneysaving

[Aleyda Solis 🕊️ @aleyda]

AIPRM - A Chrome Extension with ChatGPT Prompts for SEOs

The AIPRM for SEO extension adds a list of curated prompt templates for SEOs to ChatGPT. With just one click access a curated selection of ChatGPT prompts for SEOs.

by @cemper 👏

Try it now 👇 https://t.co/CLeL3xbsec

[Aleyda Solis 🕊️ @aleyda]

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖

* Cluster keywords based on relevance
* Classify keywords based on intent
* Generate metadata
* Generate structured data
* Generate redirects rewrite rules

My latest post 🤩👇 https://t.co/8xBkFAIuId

[andrej @reactive_dude]

If you refuse to utilize AI, you're wasting time and money.

These 7 AI tools can help you automate tasks, improve your results, and increase productivity:

[Marie Haynes @Marie_Haynes]

Google had to delay the completion of the December Helpful Content Update and the Link Spam Update for fear of causing too much disruption over the holidays.

They're still doing their thing.

Lots of turbulence in the SERPS today. (@semrush sensor)