Great to see @SergeMatta from @LG_Ad_Solutions at @AdExchanger's Programmatic I/O event! He says a new collaboration with @AffinitySolutns will help advertisers see business outcomes from their campaigns on CTV. Visit https://t.co/dM7451WXSv https://t.co/208zQDyjxt
such an honor to get a shout out from the king of steaming :)
I think we are entering “2nd act” of the streaming wars:
- focus on time spent vs subs
- dual rev model as the core
- distribution wins over content (aka exclusivity of content is not a must to win)
Bundling is next
This is can't miss at @BrandInnovators' Marketing Innovation: Inclusive Marketing #BISummit in Denver! @Innovid and @Hersheys to talk about authentically connecting with customers https://t.co/y2AwZXpLgZ
It’s official! @TVSquared is now part of Innovid, establishing a global independent measurement platform for linear, CTV & digital. Read the news: https://t.co/tq48rH42ES #CTV
.@ANAmarketers partnered with @Innovid on a new study to help marketers better understand the opportunities #CTV offers and simplify the intricacies of measurement -- and we have the results. https://t.co/OEb9d2KsNq via @MediaVillageCom
Introducing "Decoding CTV Measurement" 📈 In partnership w/ @ANAmarketers, we conducted an unprecedented study across 20 leading advertisers to uncover the truth behind reach, frequency, and ROI. Here's what we found: https://t.co/ItOgGgVW9g
Join our GM Measurement & Analytics @jessicashogue at #ANADigital this Wednesday to explore how marketers can optimize spending in CTV to drive scale and improve yield, why fragmentation doesn't necessarily lead to excessive frequency & more: https://t.co/AXuyUqho0j @ANAmarketers
📺 TVOT Session Alert: Embracing Connected TV to Win the New Advertising Ecosystem @TVOTshow is April 26-30, 2021 - Power Networking, Great Content - https://t.co/oDY8WtYqsW - #tvotlive#tv@INNOVID#advertising@tswedlow
The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households. https://t.co/DBnQ74jOyo
Introducing our Global Omni-Channel Benchmarks Report, a detailed look at how video and display advertising trends shifted in 2020. Download now for insights to help guide your marketing strategy: https://t.co/Ih9RuAnN9a #omnichannel
SVP of Marketing @StephanieGeno3 joined the #MarketingTrends podcast to discuss the state of TV advertising, leveraging data and technology to extend reach & achieving personalization at scale. Check out her conversation with @ianfaison: https://t.co/RaSE2mF0C8 #CTV@TheMissionHQ