Backstage with the coolest humans ever! 🤩
Such a thrill hearing the insights from Kat Stickler, @nikki_deroest, @AliceHampton1 and Claudia Leitch at @traackr Impact Live Conference.
#creatorxp
@traackr Can’t wait! Counting down the minutes until I get to see @AliceHampton1, @SarahMShaker, @evylyons and so many other talented folks in the field talk about the creator experience!!
Hey, friends, we just gave our company to planet Earth. OK, it’s more nuanced than that, but we’re closed today to celebrate this new plan to save our one and only home. We’ll be back online tomorrow.
https://t.co/fvRFDgOzVZ
It's a tough world out there for creators...
Over half of Google searches end without a click.
And social media platforms ding you for linking out.
What to do?
Beat the platforms at their own game.
Make Zero-Click Content.
Here's how:
TIKTOK TEA: Trends are OUT for the most part. Being original is IN. You will be rewarded for using your own voice and having original content over trying to use trending sounds. I’ve heard many whispers of the algorithm making this change. Keep this in mind y’all!
Our strategy scaled Animalhouse Fitness from 0 to $14,525,749 with Facebook Ads in 18 months.
This put them in the top 1% FASTEST growing stores on Shopify.
Here’s how to run ads without ever losing money — with ANY creative:
How do you reignite your creativity?
Know your sources of rejuvenation:
the amount of solitude you need to feel fresh again
the activities that strengthen your creativity
the people who light up your spirit
- @YungPueblo
The TLDR:
#1: Pick 1-2 platforms to focus on, max
#2: Go where your audience is
#3: Quality VS Quantity (both matter)
#4: Entertain first, sell second
#5: Engage just as much as you create
#6: Foundational VS Reactive content
#7: Invest months, not days
We’ve heard the maxim, “successful influencer programs are built on strong relationships”, but what does it take to make this happen?
Find out on April 26th at 12pm ET where you’ll hear from expert panelists from @SHISEIDO_USA and ACP Management.
RSVP: https://t.co/7uul5SmVkH
Dear spiders,
Please stop showing up right when I’m about to hop in the shower. You’re catching me in a vulnerable state, and I really don’t appreciate it.
Sincerely,
Stephanie