Steven B Jones

Digital marketer, entrepreneur, founder, adviser & investor. Passion for evolution & convergence of #TV, #streaming #video, #digital on all screens. #OTT #CTV

[Steven B Jones @SteveeTheTV]

I am devastated by the news that TJ Sullivan, a longtime friend and colleague, passed away this weekend. He was one of the first people I remembered meeting in this industry back in 2002. He made quite an impression on me...and know that extends far beyon…https://t.co/3m0UZP2DMP

[Steven B Jones @SteveeTheTV]

I wish I could make this, but will be traveling. I am posting this in order to try to help others that are in the area or can travel to Chicago during this time. I'll raise a glass for Sean from afar. #cima https://t.co/YZN7cr36A6

[Steven B Jones @SteveeTheTV]

Just want to share that Thece will be presenting at Ascent's Spotlight TODAY. @ZacharyRozga & Ian Owen-Ward are leading this rocket ship of a company. I strongly suggest joining if interested in eSports or are just seeking a better way to reach 18-34 year…https://t.co/yeDccD32ao

[Steven B Jones @SteveeTheTV]

@peacockTV After two of the worst rated seasons/playoffs in modern history going back to 1986, AVAILABLE FOR FREE, @PeacockTV & @NBCOlympics are betting on audiences to pay? Think peacocks...think!

[Manny Puentes @epuentes]

We're making BIG moves at Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ)! We announced our IPO today in the NEO! I'm so excited about the future and the products we're building and unveiling!

https://t.co/VAPeL39Szt

[Steven B Jones @SteveeTheTV]

@stagwellgroup @MagsMac @MMIAgency @HOUBizJournal Congratulations Maggie!

[Stagwell @stagwell]

@Magsmac, CEO of @MMIAgency and @HouBizJournal #40under40 2021 Honoree

[Steven B Jones @SteveeTheTV]

RIP @merrelloutside boots. Thank you for your service (1999 - 2021)!! You survived winters in MI, MA, UT, NY, CO, IL...but you finally met your match during the winter freeze and snow in TX! Of all places! Time for new boots. Any recommendations? #newboots #toughasmerrell

[Steven B Jones @SteveeTheTV]

@Simonkhalaf https://t.co/UuktWd0daJ

[Steven B Jones @SteveeTheTV]

@tkawaja And sadly this is happening in nyc. Sobering indeed. https://t.co/UuktWd0daJ

[Steven B Jones @SteveeTheTV]

"It’s better to forge partnerships & innovate together than to be left to play catch-up & follow someone else’s path."👍https://t.co/hz79RuEBYy @adexchanger @PubMatic

Innovation goes beyond how inventory is packaged/purchased..

The #EXPERIENCE w/ content & #advertising is key!

[Steven B Jones @SteveeTheTV]

"Attitudes toward [ads] during the pandemic & found an overwhelming 9 out of 10 said advertising is still appropriate." But, "Half of those consumers say
'only certain types of ads' are appropriate."

A positive sign for advertisers, but messaging & viewer experience is key!

[VideoNuze @VideoNuze]

Survey: 80% of Viewers Watching More TV and Streaming Video https://t.co/ogJRKaqq3j @FreeWheel

[Steven B Jones @SteveeTheTV]

Enjoyed this breakdown from @VisualCap on impact of Covid-19 by generation.

#TV, #video, #streaming & #digital content has been consumed most across all generations. Online/streaming is preferred by younger generation, while TV is favored by boomers.

https://t.co/uOMviITMdq

[Clicktivated @Clicktivated]

https://t.co/wmC4QT0DDS

[Steven B Jones @SteveeTheTV]

@tkawaja Interested whether industry or politically related.

[Steven B Jones @SteveeTheTV]

Wayne's World (6/10) Movie CLIP - I Will Not Bow to Any Sponsor (1992) HD https://t.co/IMvAqJ46wj via @YouTube

[Steven B Jones @SteveeTheTV]

"Product placement is popular w/ platforms as it allows them to provide marketing for companies w/out any interruptions...allows them to charge more, as customers are willing to pay more for commercial-free options."@ConsumerAndSo

Merger of content & ads w/ personalized adtech

[Consumer Society @ConsumerAndSo]

The future of product placement for advertising https://t.co/MXXK4NtaxT

[Consumer Society @ConsumerAndSo]

The future of product placement for advertising https://t.co/MXXK4NtaxT

[Steven B Jones @SteveeTheTV]

The love and hate rub with advertising!

[Ari Lewine @AriLewine]

How much would an 'ad-free internet' cost?

◼️ YouTube: $8
◼️ Facebook: $30
◼️ LinkedIn/Twitter/Snap: $37
◼️ Google Search: $137
◼️ Publishers: $201

For a family of four that's $1,652 a year.