Media exec passionate about the intersection of media and technology. Traditional, Digital, Mobile, Social Geolocation/Proximity. Co-Founder of 3sixtyReach
@JourdanRodrigue@TheAthleticLA Wow... big news. L.A. is my other home. and this is a huge loss for Charlotte and big win for Los Angeles. Enjoy Southern California and that spectacular new Stadium. You will be sorely missed here @JourdanRodrigue!!
Basketball fan? Sneaker lover? You certianly don't need to be to fall head over heels for PUMA’s latest ad. The retail brand has stepped into uncharted territory by launching a 360 holographic image to celebrate the launch of PUMA's new Sky Dreamer. https://t.co/joRWvH6oBh
DOOH campaigns with AR production elements are receiving increasing amounts of attention. Creatively & technically, we are still at the tip of the iceberg, but keeping at the forefront of cutting-edge technologies is what makes all the difference to a successful campaign.
Living and Marketing Locally... It’s likely that the term “local” means something different to you than it does to your cousin in rural Ohio. There’s a good reason for that: its meaning changes based on where you live. https://t.co/I6f7QxxIj7 #locationdata#data#dataascurrency
Locast @LocastOrg vs. the Media Giants - The streamer alleges that ABC, CBS, Fox and NBC are engaged in sham copyright litigation and are colluding to deny consumers over-the-air signals they once committed to make freely available https://t.co/Pv3kcw8127
#cordcutting#ottnews
Over the next few decades, Millennial's will enter their prime spending years and is set to receive over $30 trillion in wealth. What industries will benefit the most from the rise of GenY?? Find out here - https://t.co/dbirIcj2Zi
Study: Most location-based ad spending is wasted on bad targeting.... Analysis completed by Location Sciences found that up to 65% spent on location advertising fell outside of the targeted area or is based on signals of insufficient quality. https://t.co/pwAzgQ8P1V
TV, Audio, DOOH, OTT, programmatic will be the way all media is traded. Programmatic is the data and technology facilitating the buys rather than any specific channel. Read more in this article in @exchangewire https://t.co/CkpHFQyLxq