We advise clients on this all of the time! Traffic matters, but conversions and other quality metrics are the real measure if you are getting in front of the right audiences.
💡 Remember: The ultimate aim of SEO is to boost conversions (not website traffic).
How many website visitors are your target buyers? Of those target buyers, how many are converting?
Before blaming the marketing channel, make sure you check:
- The creative
- The copy
- The audience targeting
- The landing page
- The form
- The emails
- The CTA
- The offer
- The value prop
- The buyer experience
Stop always blaming the channel.
Content is like a cast iron skillet.
You can either use it to hit somebody over the head, or intentionally season it for better and better flavors over the years.
I tried being friendly & upbeat. But I was called "too junior."
I tried removing "I think," from my vocabulary. But I was called "too direct."
Now I do whatever I want — joke, ask questions, state opinions — and it works.
I wish it didn't take me so long to just be myself.
@RahulMarthak It’s hard to pick one but we’ll go with adaptability. Whether it’s selling, marketing, managing, or even your services and product themselves. Be able to adapt and pivot to what the market is telling you.
How do you recharge and take care of yourself on the weekend?
Most of us are looking for challenges and growth, find ways to unplug but to also grow on the weekend!
#weekendchallenge#selfgrowth#recharge#selfcare
@peeplaja “The Storyteller” by Dave Grohl. Really beautifully written, great story about balancing success and drive while being present with your family all while being true to yourself. Can’t recommend enough.
@StraightSMedia Engagement, does the brand respond positively in anyway, do they mention a card from the brand/show it all, or is it packaged just the same as it would be from a store.