Sweet Fish

We do video. 3x Inc. 5000.

[James Carbary @jamescarbary]

How to fail at marketing:

1. Hire creators
2. Tell them what to do

The sad truth? Most B2B brands do this:

"We love your style! But for this campaign, we'll need you to..."

→ Meet these requirements
→ Fit our guidelines
→ Stay 'on brand'

The result? ❌ Commodity content

[Ethan Beute @ethanbeute]

Episode 001 of #ChiefEvangelist features @randyfrisch, Co-Founder of @Uberflip.

He shares how and why he made the transition from CMO to Chief Evangelist.

See 10 video highlights here: https://t.co/qQlrxVjNfO

[AudiencePlus @AudiencePlusHQ]

Check out our newest show, Owned

Join our Founder and CEO, @akennada and @jamescarbary, Founder of @sweetfishmedia, as they take on consumer brands and translate their strategies into tactical B2B takeaways.

Watch + subscribe: https://t.co/VMjhK7ATxy

#b2b #contentcreator

[Laura Berry @lauraberry123]

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs https://t.co/MIPy62uAZm #linkedin #EmployeeExperience

[Fanzo @iSocialFanz]

#RaganDisney kicking off with workshops talking podcasting & social audio..

@jamescarbary of @SweetFishMedia
@Timmy_Bauer kicking things off..

[Cody Gough read James Joyce's Ulysses & is a robot @ProducerCody]

A lot of podcast interviews suck.

Why? Because a good conversation is NOT the same as a good interview.

Don't let your #podcasting journey go from booking your dream guest to botching your first question. Be specific with what you're asking, and cut the small talk. #PM22

[Cody Gough read James Joyce's Ulysses & is a robot @ProducerCody]

Coming out of the branded podcasting session at @PodcastMovement, it's important to remember that you have to nail a show's PREMISE and INTRO if you want your show (branded or not) to succeed. More info in my video for @SweetFishMedia #PM22

[Cody Gough read James Joyce's Ulysses & is a robot @ProducerCody]

Something to keep in mind as @PodcastMovement kicks off: does your podcast have a clear structure? Because that's something you almost certainly need to ensure success. #PM22 #podcasttips

[Jennifer Mulligan Amin @jennmulligan]

"You can be great at anything, but you can't be great at everything" - great advice from @inboundermarketer #CMO of @ActiveCampaign to @SweetFishMedia https://t.co/iAQrLS1wiG

[Cody Gough read James Joyce's Ulysses & is a robot @ProducerCody]

Let's talk about WHY I'm going to be tweeting about #podcasting all week.

It turns out it's the BEST way to build affinity (especially for brands; I've recently been working on #B2B shows). I explain how in some videos from @SweetFishMedia. Here's one of them! #PM22

[Tim Berry @Timberry]

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs https://t.co/3SVV7yXLvw #linkedin #EmployeeExperience

[Sweet Fish @SweetFishMedia]

It's not too late to get into #podcasting! Learn why from our Director of Podcast Production @ProducerCody 🎙️ #podcasttips #contentstrategy

[Lean Biz Plan @LeanBizPlan]

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart by #emilybrady of @SweetFishMedia via @MarketingProfs https://t.co/s9zUUtByyG #linkedin #EmployeeExperience

[Cody Gough read James Joyce's Ulysses & is a robot @ProducerCody]

IN THIS VIDEO, I DROP #PODCAST KNOWLEDGE FOR @SWEETFISHMEDIA #StopMakingBadIntros #PodcastTips

[Sweet Fish @SweetFishMedia]

@SoundsProfNews @thecyberwire @StreamEvergreen @spoolermedia @basisglobaltech @nomonosound @voxtopica @DCPodFest @soundthatbrands @AllEarsEnglish @AdwantedCom @TheLowerStreet @HubSpot @Decibelads Thrilled to be among such an esteemed group!

[Sweet Fish @SweetFishMedia]

Regardless of how you define pipeline, there's a proven way to create it:

👉 Long-form content that makes your ideal buyer feel like they have an unfair advantage in their market because they consumed it.

#podcasting #b2bmarketing #contentmarketing

[Sweet Fish @SweetFishMedia]

You need 2 things to produce your market's favorite show:

1) A resonant point of view (preferably a few of them)

2) Consistent market input

What's your show's POV?

#podcasting #b2bmarketing #affinity

[Sweet Fish @SweetFishMedia]

What sets your show apart from the sea of other podcasts about your niche?

You don't accidentally stumble into a great premise. You have to thoughtfully and intentionally engineer it.

Check out this video to learn more!

#podcasting #storytelling #b2bmarketing

[Sweet Fish @SweetFishMedia]

Ten years from now, every business will have a podcast.

Will you be ahead of the game?

#podcasting #podcasttips #b2bbrand

[Ross Simmonds @TheCoolestCool]

TOP OF FUNNEL CONTENT:

Create a podcast with your ideal customers.

The right content strategist will help you identify the angle, select ideal guests, determine the format, and craft a pitch that guests will accept. Podcasts can open new doors and are great for repurposing.