T.M.Y-Nasty

T.M.Y (Nasty) Tanko Muhammed Yahaya Muhammed Yahaya Tanko born and brought in Lagos Nigeria, origin of Kebbi State Nigeria. Gaskiya ne ( Haka )

[Nelsun @Adapioyi]

One of the reasons is that we now have too many Record Labels with weak vision,weak structure, and limited global capacity.

Afrobeats has grown to a point where taking an Artiste from local success to global superstardom requires far more than talent. It demands; capital, international partnerships, data driven marketing, touring infrastructure, media relationships, and strategic execution.

The quality of talent has never been the problem.

Based on research by the @Imergination team, the average Nigerian emerging Artiste today is significantly more refined and better equipped than the previous generation. Yet, many of the institutions responsible for scaling that talent have not evolved at the same pace.

This is why Nigeria needs stronger, more consolidated Record Labels.

Just as the banking sector underwent recapitalization and consolidation in the early 2000 to build stronger institutions capable of competing at a higher level, the music industry may also benefit from strategic mergers among smaller labels and the optimization of bigger ones through deeper affiliations with global partners.

The next global Afrobeats breakout may depend less on discovering exceptional talent and more on building exceptional institutions around that talent.

[Nelsun @Adapioyi]

One of the biggest mistakes emerging Artistes make during a rollout is assuming that awareness automatically leads to engagement.

But often times it doesn’t.

As an emerging Artiste, you must be highly intentional about how you let people know that you have new music.

Posting on social media, running ads, or uploading a teaser simply informs people that a song exists. It does not necessarily give them a reason to listen.

An invitation is more powerful than a notification.

Before your release, make the effort to send direct messages, make phone calls, send emails, collect contacts, and personally invite people to be part of the release. When someone receives a personal invitation, they are far more likely to pay attention because they feel included rather than merely advertised to.

This is why every emerging Artiste should build a contact database before releasing music. Every new fan, supporter, DJ, content creator, blogger, media personality, and industry professional you meet should become part of your rollout network.

More importantly, identify the people whose engagement creates more engagement.

These include:

* People with influence and platforms.
* Early adopters who enjoy discovering new music.
* Industry gatekeepers.
* Community leaders and opinion shapers.

When these people listen, share, review, or publicly engage with your music, they create social proof. Their actions signal to others that your music is worth paying attention to, encouraging passive audiences to engage as well.

A result oriented rollout is not built on notifications alone, but also on; intentional invitations, strategic relationships, and personal outreach.

Don’t just announce your music.

Invite people into the experience.

[Jesseline @artemisgrl]

there is a grace that only shows up after you have humiliated yourself completely, which is probably why so few people ever find it

[T.M.Y-Nasty @TMYNASTY]

@TayeOlusola No they can’t and recording artist should experiment sound outside their genre for collaboration and alignment purpose

[T.M.Y-Nasty @TMYNASTY]

@thewaleadeyemi DJ Khalid - God Did

[T.M.Y-Nasty @TMYNASTY]

#NewProfilePic

[T.M.Y-Nasty @TMYNASTY]

Do you remember when you joined X? I do! #MyXAnniversary

[T.M.Y-Nasty @TMYNASTY]

My track "Zafi" is now featured on "NEW TRAP KREYOL 2026 🇭🇹" 🎶 Listen now (curated via @PlaylistPandaHQ) https://t.co/8JzvDfOUmP

[MARIA 💿 @themarianyc]

As an A&R at a major label, it felt hypocritical asking artists to post without being able to show them exactly HOW to promote their music.

Here's what I tell the artists I work with:

[T.M.Y-Nasty @TMYNASTY]

God forbid 😫

[kait ⛱️ @kaitnotcake]

the second best thing a man can do with his mouth is eat pussy. the first is shutting the fuck up

[T.M.Y-Nasty @TMYNASTY]

@cjxymoore https://t.co/Mu1dGFdU7V

[Crazy Kennar @crazy_kennar]

CURRENCIES IN DIFFERENT COUNTRIES 😂😂😂😂😂😂

[T.M.Y-Nasty @TMYNASTY]

Try not to get distracted by this my new song. #hot #newmusic #x

[T.M.Y-Nasty @TMYNASTY]

If you ever feel hot,this song is for you. #newmusic #music #trending #v... https://t.co/V4Wm307PKM via @YouTube

[T.M.Y-Nasty @TMYNASTY]

@Biggbirdever @big_zehrry Dey play

[T.M.Y-Nasty @TMYNASTY]

Zafi https://t.co/dGs54RrDqJ via @YouTubeMusic

[T.M.Y-Nasty @TMYNASTY]

https://t.co/nJJpvrfbRc
My name is T.M.Y-NASTY, I’m a Hippop and Afropop Artist in Lagos,Nigeria. #music #AprilFoolsDay

[T.M.Y-Nasty @TMYNASTY]

@instablog9ja Is it can hold them or will hold them ?? It seems the international bodies linens what is happening in this country

[T.M.Y-Nasty @TMYNASTY]

@Issybeatz_ https://t.co/7vbZNEjPrh
This is my new song titled “ZAFI” it’s Hausa Hippop song, listen to it and give me honest feedback.❤️🙏

[T.M.Y-Nasty @TMYNASTY]

@DuskJohn1 https://t.co/i6ErPM0nyk
This song is the best song that drop in March “Zafi” it means hot, March weather is hot and so is the song. Listen to it and let me know if it’s hot or not??? ❤️