π¨ SAVE THE DATE π¨
State of the Fight returns to NYC on October 7th. ππ₯
Big conversations. Bold ideas. Perspective-shaping insight - all in one room.
Mark your calendars now. You wonβt want to miss this.
#SOTF26#SOTF#NYC#SaveTheDate
What did May look like for the #TAG Community?
β¨ Blocking the Pirate's Booty
β¨ High-performing #advertisers are reaping #transparency rewards
β¨ Advertising Day on the Hill 2026 success
Also SAVE THE DATE for State of the Fight!
https://t.co/jNTAVCWtZk
(2/2)...
Higher-performing #advertisers converted 54% of their #adspend into qualified impressions (compared to 32.1%), CPMs costing them $7.46 vs $19.04 for lower-performing advertisers
Download the full report: https://t.co/qxAi0vL8wg
Press release: https://t.co/5jHoW5fXH8
(1/2) GETTING MORE BANG FOR THEIR BUCK π°-Top advertisers are getting more value while paying lower effective prices according to the Q1 2026 #Programmatic#Transparency Benchmark π₯³...
Download the full report: https://t.co/XZawPUK7AO
Press release: https://t.co/jkKMMUOSkT
(2/2) Quiz Jules & Mike on:
π£οΈ Why brand safety is a performance essential
π£οΈ#AI initiatives
π£οΈ#piracy partnerships & more!
Or maybe you want a spontaneous brainstorm that somehow turns into the next big thing? They're in.
#CannesLions#digitaladvertising
Thank you Bobπ
In this month's TAG Today, @tag_today's Mike celebrates @ANAmarketers's Bob Liodice's 30+ year dedication to #digitaladvertising ππ₯³π
Full article π https://t.co/uTOjbjmIfK
Advertising Day on the Hill-Day 2: DONE!
Thank you to all TAG members who joined us for the 2-day #publicpolicy/#digitaladvertising extravaganza & we very much look forward 2027's edition with @ANAmarketers@4As CHC, DAA, @BBB_NtlPrograms ANA Ethical Marketing
Recap - Play π¬
Advertising Day on the Hill is in FULL SWING!!
We had folks from the #FTC, #US Department of Commerce, former senators and district representatives & more π«
Here's our 45s recap of Day 1... π¬
Let's go Day 2!
Haven't got the dates for May's working groups? Got you covered...π
Links to register for any of the #workinggroups are in members' inboxes! Search π "Working Group Brief'.
Can't find the email? Drop us a line at [email protected] & we'll sort you out π€
#digitaladvertising
Sun, ideas, and serious momentum βοΈπ΄
Miami delivered the energy β and Iβm bringing it all back with us.
From bold conversations to fresh perspectives, #possible was a reminder that this industry is anything but ordinary.
Hereβs @tag_today's 43 second #recapπ
We've talked the talk with @tag_today's tools, here's us walking the walk...
Rachel & Mike share how effective TAG's tools were in 2025 and the massive benefits #IP rights holders saw in 2025 & can expect in 2026 π
π https://t.co/dLhLunEfwF
#ThreatExchange#Piracy#Adfraud
Mike's is in #Miami for POSSIBLE!π΄
If you're looking for a tΓͺte-Γ -tΓͺte about:
π£οΈCurrent trajectory of digital advertising
π£οΈ #AI revolution
π£οΈ evolving piracy & fraud threats
π£οΈ transparency efficacy
π£οΈ how #brands can stay ahead in this new #era
He's your guy π€
"Fraud continues to evolve... Our focus is simple: give marketers clean traffic and trustworthy data so they can stop wasting marketing dollars on fraud..."- Rich Kahn, @Anuraio's CEO
Full release π https://t.co/UyfYMgQKN0
@tag_today π https://t.co/XGuMbVqpam
#adfraud
In the latest TAG Today, we talk about:
π€ͺ TAG on the Road: March Madness
π Recertification Success in 2026
ποΈ Advertising Day on the Hill: TAG Community's EXCLUSIVE INVITATION!
Read the full newsletter π https://t.co/UxlBvgoH30
#publicpolicy#Recertification#Community
(2/2) the bar for trust and accountability in digital advertising." - @NewsUK
NewsUK full article π https://t.co/peq6XlklxU
@tag_today press release π https://t.co/IPIgwx1z1s
(1/2) "For our business, it reflects our continued investment in responsible advertising practices...Achieving TAG certification helps ensure we continue to raise... - @NewsUK
NewsUK full article π https://t.co/V1rB6gnucL
@tag_today press release π https://t.co/McyeG1iIzM