TAG

TAG are the leading global initiative fighting criminal activity and increasing trust in the digital advertising.

[TAG @tag_today]

🚨 SAVE THE DATE 🚨

State of the Fight returns to NYC on October 7th. 👊🔥

Big conversations. Bold ideas. Perspective-shaping insight - all in one room.

Mark your calendars now. You won’t want to miss this.

#SOTF26 #SOTF #NYC #SaveTheDate

[TAG @tag_today]

What did May look like for the #TAG Community?
✨ Blocking the Pirate's Booty
✨ High-performing #advertisers are reaping #transparency rewards
✨ Advertising Day on the Hill 2026 success

Also SAVE THE DATE for State of the Fight!

https://t.co/jNTAVCWtZk

[TAG @tag_today]

(2/2)...
Higher-performing #advertisers converted 54% of their #adspend into qualified impressions (compared to 32.1%), CPMs costing them $7.46 vs $19.04 for lower-performing advertisers

Download the full report: https://t.co/qxAi0vL8wg
Press release: https://t.co/5jHoW5fXH8

[TAG @tag_today]

(1/2) GETTING MORE BANG FOR THEIR BUCK 💰-Top advertisers are getting more value while paying lower effective prices according to the Q1 2026 #Programmatic #Transparency Benchmark 🥳...

Download the full report: https://t.co/XZawPUK7AO
Press release: https://t.co/jkKMMUOSkT

[TAG @tag_today]

(2/2) Quiz Jules & Mike on:
🗣️ Why brand safety is a performance essential
🗣️#AI initiatives
🗣️#piracy partnerships & more!

Or maybe you want a spontaneous brainstorm that somehow turns into the next big thing? They're in.

#CannesLions #digitaladvertising

[TAG @tag_today]

(1/2) The Croisette is calling, the rosé is chilling, and the industry's boldest ideas are about to collide on the Riviera-guess it means it's ALMOST #CANNES!
@tag_today's bringing big energy, sharp chat & just enough SPF to survive a week of nonstop networking...

[TAG @tag_today]

Thank you Bob🙏

In this month's TAG Today, @tag_today's Mike celebrates @ANAmarketers's Bob Liodice's 30+ year dedication to #digitaladvertising 🎉🥳👏

Full article 👉 https://t.co/uTOjbjmIfK

[TAG @tag_today]

Advertising Day on the Hill-Day 2: DONE!

Thank you to all TAG members who joined us for the 2-day #publicpolicy/#digitaladvertising extravaganza & we very much look forward 2027's edition with @ANAmarketers @4As CHC, DAA, @BBB_NtlPrograms ANA Ethical Marketing

Recap - Play 🎬

[TAG @tag_today]

Advertising Day on the Hill is in FULL SWING!!

We had folks from the #FTC, #US Department of Commerce, former senators and district representatives & more 💫

Here's our 45s recap of Day 1... 🎬

Let's go Day 2!

[TAG @tag_today]

Advertising Day on the Hill is NEXT WEEK! 🏛️

Save your spot now or miss:
🔑 Lawmakers shaping our industry
⚖️ Key policy & regulatory shifts
🚀 What’s next for #digitaladvertising

Speak out. Don’t sit out.

📩 https://t.co/ydqqAgOg9A

[TAG @tag_today]

Haven't got the dates for May's working groups? Got you covered...👇

Links to register for any of the #workinggroups are in members' inboxes! Search 🔍 "Working Group Brief'.

Can't find the email? Drop us a line at [email protected] & we'll sort you out 🤝

#digitaladvertising

[TAG @tag_today]

Sun, ideas, and serious momentum ☀️🌴
Miami delivered the energy — and I’m bringing it all back with us.

From bold conversations to fresh perspectives, #possible was a reminder that this industry is anything but ordinary.

Here’s @tag_today's 43 second #recap👇

[TAG @tag_today]

We've talked the talk with @tag_today's tools, here's us walking the walk...

Rachel & Mike share how effective TAG's tools were in 2025 and the massive benefits #IP rights holders saw in 2025 & can expect in 2026 🎉

👉 https://t.co/dLhLunEfwF
#ThreatExchange #Piracy #Adfraud

[TAG @tag_today]

DC’s almost ready for Advertising Day on the Hill 🏛️!

2 days of policy + adtech insights, networking, and real conversations with the people shaping the rules.

Speak out. Don’t sit out. 📩
https://t.co/rTuhI92qD8

[TAG @tag_today]

Mike's is in #Miami for POSSIBLE!🌴

If you're looking for a tête-à-tête about:
🗣️Current trajectory of digital advertising
🗣️ #AI revolution
🗣️ evolving piracy & fraud threats
🗣️ transparency efficacy
🗣️ how #brands can stay ahead in this new #era

He's your guy 🤝

[TAG @tag_today]

"Fraud continues to evolve... Our focus is simple: give marketers clean traffic and trustworthy data so they can stop wasting marketing dollars on fraud..."- Rich Kahn, @Anuraio's CEO

Full release 👉 https://t.co/UyfYMgQKN0
@tag_today 👉 https://t.co/XGuMbVqpam

#adfraud

[TAG @tag_today]

Heading to DC this May? You should be.

Advertising Day on the Hill, with @ANAmarketers, @4As, @tag_today,@DAAUSA, @BBB_NtlPrograms & @CHC_Advocacy is where #digitaladvertising meets #policy.

2 days. Industry ↔ #TheHill

Speak out. Don’t sit out.
📩 https://t.co/lQBhAXeRPu

[TAG @tag_today]

In the latest TAG Today, we talk about:
🤪 TAG on the Road: March Madness
🎉 Recertification Success in 2026
🏛️ Advertising Day on the Hill: TAG Community's EXCLUSIVE INVITATION!

Read the full newsletter 👉 https://t.co/UxlBvgoH30
#publicpolicy #Recertification #Community

[TAG @tag_today]

(2/2) the bar for trust and accountability in digital advertising." - @NewsUK

NewsUK full article 👉 https://t.co/peq6XlklxU
@tag_today press release 👉 https://t.co/IPIgwx1z1s

[TAG @tag_today]

(1/2) "For our business, it reflects our continued investment in responsible advertising practices...Achieving TAG certification helps ensure we continue to raise... - @NewsUK

NewsUK full article 👉 https://t.co/V1rB6gnucL
@tag_today press release 👉 https://t.co/McyeG1iIzM