M

Retweeting with multiple personalities

[M @TanejaManan]

Zepto is layering a second business model on top of the first - without yet proving the first one is defensible. It chose to become first mover in a market that is not winner-takes-all

Why did they do so?

https://t.co/0y40CoS3HQ

[Aadit Palicha @aadit_palicha]

Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India.

The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example:

1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth.

2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week.

3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand.

4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc.

We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom. Looking forward to seeing you there!

[mike @mikeswartz_]

@hassanrahim they're trying to cut open the bird to find the song

[Unc With Good Puss @MissMiseryDX]

You can’t hobby your way out of needing human connection btw

[Vessel Of Spirit @VesselOfSpirit]

many arguments for 9 being prime:
isn't even
9/2=4.5, not a whole number
odd number
not a multiple of two
pairing 9 socks leaves 1
9=2*N has no solution in the integers
last digit not 0, 2, 4, 6, or 8
9 mod 2 != 0

only a single argument against:
9=3*3

on balance, clearly prime

[𝒥𝑒𝓈𝓈 @worldreads]

I love in ways that might worry a therapist, but thrill a poet

[jainormis @jainormis]

they should add a Not For You tab. i wanna see what the algorithm thinks i’d hate

[Amigo @Topboix]

I genuinely believe I've made God laugh at least once

[VV @visualizevalue]

“Be on guard. The road widens, and many of the detours are seductive.”

[georgina @somaobscura]

Doing generates its own vitality

[blue🌞 @cyanopsis]

this was personal

[ramón mistral @penultimos]

la frase de Wittgenstein "si un león pudiera hablar, no seríamos capaces de entenderle" me parece una de las cimas de la filosofía

[shako @shakoistsLog]

human: "god, why did you do that to integer multiplication?"
god: "do what?"
human: "nlogn. didn't you craft math to be elegant? beautiful?"
god: 'the fuck's a log?"

[M @TanejaManan]

@TheKhelIndia We lost this match 1-6

[BowTiedBull.eth - Read Pinned or NGMI @BowTiedBull]

If you desperately need something to work out, it simply will not.

Lady luck does not favor people who put themselves in a position of weakness. Brutal life lesson for many

[Luxi ⭐ @0xLuxi]

real af

[him @gajria]

Crypto is the only industry where a guy with $300 can call a guy with $30m retarded.

[diva @divaagurlxw]

I fucking love people who become more themselves with age. Stranger taste. Clearer boundaries. Louder laugh. Less interest in impressing random people. Watching somebody slowly stop auditioning for the world is fucking beautiful.

[The High Energy Journal @maxyourenergy]

“Anxiety is what happens when your brains are bigger than your balls”

[Ola Ξlixir @thegreatola]

You have to lose an insane amount of money or fumble a life-changing opportunity once in your lifetime to truly understand the value of a second chance.

[Electra @Electrarythm]

A man will renounce any pleasures you like but he will not give up his suffering.