Tanya

[Adgully @adgully]

And that’s a wrap for the first twitter chat of 2023.

Thank you all participants for sharing your insights for the #gullychat2023

@abmehta18 | @fs_jfl
@anjmalthankar | @tonicworldwide
@gandhi_shrenik | @WhiteRiversM
@TanyaMenon1 | @PlayGamezop
@vani1501 | @CherryPeachP

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 Focusing on performance driven avenues with structured targeting of consumers is an effective strategy. Digital marketing provides this compared to traditional marketing methods which may yield more irrelevant leads (2)
#GullyChat #Marketers #TwitterChat #Gaming

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 I don’t envy the role of marketers in these times. Marketing teams start the very journey to driving revenue yet have to walk a tight rope in terms of spending. The smartest brands are those which can maintain this delicate balance (1)
#GullyChat #Marketers #TwitterChat
#Gaming

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop For instance, achieving a certain score within a casual game on an e-commerce app could unlock exclusive vouchers, thereby driving sales through gaming (5)
#GullyChat #Marketers #TwitterChat #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop In addition to improved engagement, the presence of games can be used to build meaningful user journeys and earn the trust of new users, fast-forwarding their cycle from explorers to buyers (4)

#GullyChat #Marketers #TwitterChat #Gaming
@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @PlayGamezop @tonicworldwide @CherryPeachP Performance campaigns which are lead driven and action oriented will be better suited to generate definitive and positive outcomes for the brand. 3/3

#GullyChat #Marketers #TwitterChat #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @PlayGamezop @tonicworldwide @CherryPeachP They should be able to measure the results of their campaign quantitatively and not just qualitatively. Undertaking branding campaigns just for optics may not be prudent in the current economic climate 2/3

#GullyChat #Marketers #TwitterChat #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @PlayGamezop @tonicworldwide @CherryPeachP Performance campaigns which are lead driven and action oriented will be better suited to generate definitive and positive outcomes for the brand 3/3

#GullyChat #Marketers #TwitterChat #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @PlayGamezop @tonicworldwide @CherryPeachP They should be able to measure the results of their campaign quantitatively and not just qualitatively. Only executing branding campaigns for optics may not be prudent in the current economic climate. 2/3

#GullyChat #Marketers #TwitterChat #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop Casual games have a universal appeal. People across genders, age groups, and locations can enjoy them. Advertisers turn to casual games as they penetrate to every segment of society and allows brands the highest degree of granular targeting(2/2)
#GullyChat #TwitterChat #Marketer

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop By tapping into the most diverse group on the internet vis-à-vis casual gamers. Brands and advertisers see casual gaming as a more viable option to reach out to a wider audience (1/2)

#GullyChat #TwitterChat #Marketers #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 @PlayGamezop Advertisers with all kinds of goals and budgets can buy gaming inventory to meet the objective of their campaign – whether branding or performance marketing (2/2)

#GullyChat #Marketers #TwitterChat #Gaming

@PlayGamezop

[Tanya @TanyaMenon1]

@adgully @abmehta18 @anjmalthankar @gandhi_shrenik @vani1501 India will have 700 million gamers by 2025. So, marketing dollars will chase casual gamers as almost every digitally-connected person is a gamer (1/2)

#GullyChat #TwitterChat #Marketers #Gaming

@PlayGamezop