Anjali Malthankar

National Strategy Director
Tonic Worldwide

[Anjali Malthankar @anjmalthankar]

GIPSI FESTIVE REPORT PART-2 IS OUT! GET YOUR COPY!

[afaqs! @afaqs]

.@tonicworldwide's GIPSI has launched Part 2 of The Festive Report, unveiling six performance-driven insights for marketers.
More here: https://t.co/lNj09aXWmc

Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://t.co/Kgi2bkzglM

#marketing | #tonicworldwide | #GIPSI | #festive | #marketinginsights | #quickcommerce | #business | #marketingstrategy | @anjmalthankar

[BestMediaInfo @BestMediaInfo]

47% increase in mentions related to makeup for men in the past one year: Report: Best Media Info https://t.co/S4lnXjkgGm

[medianews4u.com @medianews4u]

Tonic Worldwide’s research division GIPSI launches inSIGHT, an annual, new year insights report
@tonicworldwide #UnmishaBhatt @anjmalthankar #GIPSI #UnmishaBhatt @Umanathv
https://t.co/gJx30pJ01S

[Social Samosa @Social_Samosa]

The report captures insights on the popular sentiments for 2024 as well as the undercurrents. The insights range from well-being-related topics, AI, green to gender equality, make-up and clans.

[ET Brand Equity @ETBrandEquity]

Sleep engineering, food fixing top consumer trends in 2024

Read more at:
https://t.co/soRksGFSwv

[Anjali Malthankar @anjmalthankar]

At GIPSI, @tonicworldwide we have a hybrid approach of HI +AI for research, while we have been having this approach for more than half a decade, Its now that its out for discussion. Had interesting conversations at #FestiveMarketingCamp, @Social_Samosa

[Social Samosa @Social_Samosa]

Keep the balance with HI and AI, but also keep experimenting.

- @anjmalthankar, National Strategy Director, Tonic Worldwide

#FestiveMarketingCamp
#SocialSamosa

[Anjali Malthankar @anjmalthankar]

Had a fantastic discussion at #FestiveMarketingCamp. Thank you @Social_Samosa for inviting me.

[Social Samosa @Social_Samosa]

AI can be a co-pilot, but it can never be the emotion.

-@anjmalthankar, National Strategy Director, Tonic Worldwide

#FestiveMarketingCamp #SocialSamosa

[Tonic Worldwide @tonicworldwide]

Bhaiya ek plate #ChatGPT lagana, AI kam rakhna!
Ofcourse this copy is written by a human😈 #AgencyLife #aShotofTonic #TonicWorldwide

[Adgully @adgully]

And that’s a wrap for the first twitter chat of 2023.

Thank you all participants for sharing your insights for the #gullychat2023

@abmehta18 | @fs_jfl
@anjmalthankar | @tonicworldwide
@gandhi_shrenik | @WhiteRiversM
@TanyaMenon1 | @PlayGamezop
@vani1501 | @CherryPeachP

[Anjali Malthankar @anjmalthankar]

@gandhi_shrenik @adgully @abmehta18 @TanyaMenon1 @vani1501 @WhiteRiversM Thanks @gandhi_shrenik, @abmehta18 and @TanyaMenon1
Interesting perspectives.

#GullyChat #Marketers and #Twitterchat
@tonicworldwide

[Anjali Malthankar @anjmalthankar]

Thanks @adgully for the questions. It was a fun chat.
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 Automated tools can help deal with shifts in trends
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 Forward-looking scenario planning capabilities for media and creative selection. Less reliance on the past data
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 Keep ETTS (EAR TO THE SEARCH), best way to know what people are looking for in the uncertain times. Use it for hyper targeting.
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 Balanced, uncompromised (Top + Bottom), agile and innovative.
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop By Juggling the demands of the funnel and balanced top + Bottom approach
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop SM and Search is hygiene, need to look at platforms, locations and formats basis the content consumption. E.g News + OTT + Finance + Music+ Short format videos. Use experience for engagement.
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@gandhi_shrenik @adgully @abmehta18 @TanyaMenon1 @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop Agree. Well put. 👍
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 @WhiteRiversM @fs_jfl @tonicworldwide @CherryPeachP @PlayGamezop Sequential approach is the linear one, depending on the awareness, interest/intent and consumer cohort understanding, brands can apply ‘singular’ or ‘simultaneous’ funnel strategies
#GullyChat #Marketers and #Twitterchat

[Anjali Malthankar @anjmalthankar]

@adgully @abmehta18 @gandhi_shrenik @TanyaMenon1 @vani1501 @WhiteRiversM @fs_jfl @PlayGamezop @tonicworldwide @CherryPeachP Think SM and Search +
#GullyChat #Marketers and #Twitterchat