Nils Rooijmans

Search Marketing Geek who loves to Automate, Here to help on Google Ads Scripts and Boost your Google Ads Performance.

[Nils Rooijmans @ThatSearchGuyNL]

Hey #ppcchat,
Remember that agency/freelancer who did an audit on your account a year ago? He/she can still access your data.

☞ This is your annual reminder !

Go check on all the people that have access to your Google Ads account here:
https://t.co/iY15pfteSI

[Nils Rooijmans @ThatSearchGuyNL]

Hey #ppcchat,
Remember that agency/freelancer who did an audit on your account a year ago? He/she can still access your data.

☞ This is your annual reminder !

Go check on all the people that have access to your Google Ads account here:
https://t.co/iY15pfteSI

[Nils Rooijmans @ThatSearchGuyNL]

Hey #ppcchat,
Remember that agency/freelancer who did an audit on your account a year ago? He/she can still access your data.

☞ This is your annual reminder !

Go check on all the people that have access to your Google Ads account here:
https://t.co/iY15pfteSI

[Nils Rooijmans @ThatSearchGuyNL]

@JuliaVyse happy to help :)

[Nils Rooijmans @ThatSearchGuyNL]

Hey #ppcchat,
Remember that agency/freelancer who did an audit on your account a year ago? He/she can still access your data.

☞ This is your annual reminder !

Go check on all the people that have access to your Google Ads account here:
https://t.co/iY15pfKhUI

[Nils Rooijmans @ThatSearchGuyNL]

@TheMarketingAnu @PaidSearchOrg Congrats Anu! No better place for your energy to radiate and grow our beloved PPC community!

[Nils Rooijmans @ThatSearchGuyNL]

@GrpTwentySeven @PPCKirk nice catch, nothing yet in our accounts though

[Nils Rooijmans @ThatSearchGuyNL]

thanks for your continuous efforts for the PPC community and for being here today @adsliaison , really appreciated! #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

@NeptuneMoon @adsliaison @PPCGreg best not to use PMax when conversions aren't your main goal (ie: branding is) #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

A5 cont'd: and my NR1 request = access to all features via Google Ads Scripts! :) #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

A5 cont'd: exclude existing customers, exclude branded searches, #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

A5: detailed search term data, placement reports, option to negate and exclude them. Max CPC bid would also be nice. Option to turn of automatic video creation. #ppcchat Please @adsliaison make our day! ;-)

[Nils Rooijmans @ThatSearchGuyNL]

@adsliaison @NeptuneMoon why are keyword exclusions for PMax only at the account level? at the campaign level would seem to make more sense for advertisers. #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

A4: getting some good quality videos to add to the assets. (otherwise Google will automagically create some for you, AND show them as well!) #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

@JuliaVyse 1. you see a sudden decrease in impressions and clicks in your standard campaigns, 2. do some searches and look at the ad copy (might show something very different from your ETAs). #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

@robert_brady same here, I've actually created a script to automatically add all converting search terms as an exact keyword to the ad group for this reason. #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

A3: too early to tell. Also, analyzing the real overall uplift in performance is difficult dus to PMac going after branded searches and existing customers. #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

@NeptuneMoon I am testing for lead gen for fitness gym now. Standard campaigns are limited to search. In theory PMax could add some leads from other channels without much effort I guess?

[Nils Rooijmans @ThatSearchGuyNL]

A2: I was a bit reluctant to start testing, primarily bcs of uncertainty about cannibalizing other campaigns #ppcchat

[Nils Rooijmans @ThatSearchGuyNL]

A2: I was a bit reluctant to start testing, primarily bcs of uncertainty about cannibalizing other campaigns