Asher Chester

Ecomm & Marketing |
Curious About: Anything Business |
In-Person: NYC, ex-Nebraska, ex-Kansas

[Asher Chester @TheAsherChester]

Hello - thank you for visiting my Twitter.

I used to not Tweet. Now I do.

I've done a lot of digital marketing (mid-9-fig) for brands big (Nike) and small (Seed to SharkTank) and stuff in-between (Spanx, Forever 21, Birchbox).

Now helping connect the dots via Partnerships.

[Asher Chester @TheAsherChester]

@drewfallon12 They had BOGO Burgers in app earlier this week

[Asher Chester @TheAsherChester]

@CoryOnBrand @MenachemAni Vital Proteins on SoundCloud was one that really stood out a couple months ago. But I want like a dozen more to reference.

Happy to send notes your way as I stumble across them.

[Asher Chester @TheAsherChester]

Who has the best ads library or swipe file for audio ads?

Don't care if it's Spotify, terrestrial, host-read podcasts spots... just want to listen to the best of the best.

[Asher Chester @TheAsherChester]

@stevemagness Does the logic hold up if the damage is self-inflicted? So this time it was a controversial call so easier to "fuse", but what if it had been a clear, intentional red that hurt the collective?

[Asher Chester @TheAsherChester]

@blvckledge Swipe

[Asher Chester @TheAsherChester]

@Camicees Clay

[Asher Chester @TheAsherChester]

@SanjayAtPlay Would like to review

[Asher Chester @TheAsherChester]

@gabrielramans We NEED one for our marketing agency office in NYC. Sending a DM

[Asher Chester @TheAsherChester]

@kamal_razzak Camera

[Asher Chester @TheAsherChester]

@iamshackelford I have a couple teammates that will be there. Would like to have them join.

[Asher Chester @TheAsherChester]

Knee-jerk thoughts - it's v1 to figure out where ads go and how they look before it turns into CPC, CPA or Commission.

Thinking about how users use Chat, they ask a question and get some answers, but there's usually follow ups and refinements. So by using impressions you can influence the conversation without needing to be dependent on a click out.

Also, this increases the amount of ad inventory they can support. And over time they can start to add more CPC availability as they refine a delivery algorithm that understands when someone is closer to the end of their exploration.

Initial CPMs are too high, but I don't necessarily think it's the wrong approach for them to get it started knowing it's V1 and not Final Form.

[Asher Chester @TheAsherChester]

@Peter_Quadrel AI

[Asher Chester @TheAsherChester]

@seanfrank Chubbies will be back along with the rise of the quarter zip if they play their cards right

[Asher Chester @TheAsherChester]

@Ykhoushy @codyplof I'm confused on what Jurni is. Is this like a vibe coding Fermat alternative?

Can we see an example funnel from JRB? Or am I better off scheduling a demo?

[Asher Chester @TheAsherChester]

@herrmanndigital Was this confirmed as a Meta AI Enhancements issue?

[Asher Chester @TheAsherChester]

@Bbruhis App

[Asher Chester @TheAsherChester]

@jasonlk We're aligned. I believe it's gone "mainstream" now so it's a default behavior for startups. So many GTM advisors, etc

But will cycle thru in ~3 years as there is some sort of shift in the market (AI related) that brings positioning and brand reputation back to the forefront.

[Asher Chester @TheAsherChester]

@RAnSacks Should have bought a Ruggable

[Asher Chester @TheAsherChester]

@x_armand What does it mean if you never deviate from the standard yellow?