The Happy Ocean Company

Helping organisations engage with stakeholders on sustainability, through research, communications advice and procurement.

[The Journal @TheJournalNews]

Avoid fake cobwebs to protect our feathered friends https://t.co/iQGs0SRTvD

[Guardian Environment @guardianeco]

Tuesday briefing: Why the oceans are on the frontline of the climate crisis https://t.co/Rv3EJyIIJU

[Boyan Slat @BoyanSlat]

What’s happening in Guatemala right now is unbelievable. The amount of plastic we captured… we’ve never seen anything like this before.

We’ve been scooping day and night for over a week and we’re still not done extracting it all.

[In Truth @InTruthLondon]

Harnessing data is a game-changer in understanding stakeholder environmental concerns, unlocking insights on preferences and habits. By analysing opinion and social media posts, we pinpoint areas for action & identify which aspects of your sustainability strategy resonate most.

[In Truth @InTruthLondon]

Recycling is always a top-of-mind issue when we talk to stakeholders about #sustainability, but as this data shows, it's a relatively minor issue in terms of actual impact.

[twickenham tweets @twickerati]

A good idea to be able to borrow things when you need them vs buy & own them. The Library of Things coming to Twickenham in February...

[In Truth @InTruthLondon]

In Truth was thrilled to support FARA by producing this report on #sustainable shopping choices. #CharityRetail and #CharityShops have such an important role in changing the paradigm on #fastfashion

[In Truth @InTruthLondon]

Interesting from #Reuters on growing investment in #sustainability reporting.

We strongly recommend gathering perceptions data too, to see how the credibility of strategies & messaging is judged.

ESG comms is complex & requires well-informed planning https://t.co/LhbQ0qXCrO

[Tony Juniper @TonyJuniper]

Science is very clear. It’s not net zero in 2050 that must be the headline goal, but cutting emissions before then, including 50% cut by 2030. Delaying action deepens peril for our children & grandchildren. Think Libya, Greece, mass migration & all the rest, & on a massive scale.

[In Truth @InTruthLondon]

🌿Consumers are becoming very savvy on #greenwashing and will spend accordingly 🌿
In a recent survey of 2,000 UK adults, 54% say they would stop buying from a company if they were found to have been misleading in their #sustainability claims.
#reputation #research #consumers

[In Truth @InTruthLondon]

"The window of opportunity is closing rapidly. There is hope but we need to act quickly".
This piece explains how human action has catapulted the rate of species extinction by a factor of 35.
@pgreenfielduk #biodiversity #sustainability #deforestation https://t.co/9Zj62HniS0

[In Truth @InTruthLondon]

Thanks for the mention, @odwyerpr
#sustainability #pr #reputation #newyorkcity #greenwashing

[The Happy Ocean Company @TheHappyOceanCo]

🐡🌊🐳🐬🐙🪸🪼Why protecting #biodiversity is so important: “A marine protected area cannot make that water cooler, cannot protect from warming, but what we know is that fully protected areas are more resilient.” https://t.co/H7Vkj95wgp

[In Truth @InTruthLondon]

💡 Engage and Educate: Actively engage with stakeholders to raise awareness of the importance of sustainability through informative content, webinars, etc. Education is a powerful tool in driving positive change and in creating an environmentally conscious community.

[Bill McKibben @billmckibben]

Huge huge win, in Montana of all places, as a judge rules kids have a right to a safe climate.
This state has more coal than any state in the country, and has never denied a fossil fuel permit--but change is coming!
https://t.co/X433VOyYwN

[In Truth @InTruthLondon]

💡Transparency: Being honest about sustainability initiatives is crucial. Whether it's reducing carbon footprint, sourcing sustainable materials reducing, you should communicate progress regularly across all channels. This creates genuine trust and demonstrates accountability.

[Roger Harrabin @RHarrabin]

Global heating likely to hit food supply before 1.5C, says UN expert. Really important story from ⁦@fionaharvey⁩. We’re seeing devastation with 1.2C heating. We are heading for 3C. We aim to hold emissions by 2050. This is absurdly reckless https://t.co/Uly5mRNPEX

[The Happy Ocean Company @TheHappyOceanCo]

Heartbreaking and terrifying - “I’ve been talking about [the risk from climate change] for my entire career and so you can’t get any more prepared than coral biologists, but it’s still so shocking.”
https://t.co/Gv8AYLp0yA

[In Truth @InTruthLondon]

Cracking on with some strategies to boost green skills and innovation would be a very efficient use of his time.

[The New York Times @nytimes]

With climate change ravaging Florida’s beloved reef, teams who’ve devoted their careers to restoring coral in the sea are now racing to get it out of the water and urgently moving samples to tanks on land as a marine heat devastates entire reefs. https://t.co/2wx1T4ZZI1