Theodore Mentze

Digital Strategist | Views are my own.

[Ray Dalio @RayDalio]

For example, when choosing which movie to watch or what book to read, are you drawn to proven classics or the newest big thing? In my opinion, it is smarter to choose the great over the new. #principleoftheday

[Theodore Mentze @TheodoreMentze]

Having run big corporate social media accounts for the past decade, I've seen young interns who do a far better job compared to some "industry experts". Age is just a number. Don't underestimate the experience of a generation that grew up with social media.

[Paige Finn Doherty 🪩 @paigefinnn]

the social strategy of hiring a 19 year old with nothing to lose to run a corporate twitter is my absolute favorite

[Theodore Mentze @TheodoreMentze]

@jappleby @maggiemlower Hi Jack. Do you know where we can read the science behind this?

[Theodore Mentze @TheodoreMentze]

@tomfgoodwin I think the context of your point, and what isn't captured by the chart, is that this scrolling activity happens simultaneously and across all the touchpoints mentioned in the chart. We scroll while we are at work, eat, watch TV, at bed etc.

[Katie Pennick @KatiePennick]

I popped down to Soho today.

An already notoriously difficult area (for its lack of dropped kerbs) has been made trickier with outdoor seating blocking pavements.

I support the hospitality sector and understand the need for outdoor seats, but please leave room for wheelies!

[Theodore Mentze @TheodoreMentze]

@jdaykin Nice one Jerry! Let's hope this does not sound all Greek to people! 😂

[Tom Goodwin @tomfgoodwin]

Argue to learn , not to win

[Ads of the World by Clios @adsoftheworld]

#DesignByCommittee

[GDS @GDSTeam]

The first of the Government Design Principles is 'Start with user needs'. #ServiceDesign should start by identifying user needs, if you don't know what the user needs are, you won't build the right thing. For more information on the principles: https://t.co/O6eqxb4KrO

[Jerry Daykin @jdaykin]

Neither Nike or Adidas has bothered to organically post to their Facebook profiles since 2018 - they advertise and post content continually using paid media targeting. They realise chasing organic reach is a waste of time. Be more Nike. Just do it.

[Alice Tonge @alicetonge]

My final piece of work for 4creative, Channel 4 (if you don't like it you know what to do)

[Clayton Tax @clay_tax]

I’m only posting this because I think it’s important to see what people who do creative work go through every day. Please just pay them fair wages lol

[Sebastian Groebner @SGroebner]

This is what happens when you throw all of your #advertising budget at influencers instead of spending it on actual ideas. #creativity

[@tomroach @tomroach]

Distinctive ad slogans are much more likely to be remembered, if they're also creatively excellent, not if they're sub-standard. (Pick & Sweeney, 'Creative Advertising and the Von Restorff Effect', Psychological Reports 1991).

[dave trott @davetrott]

"Elon Musk is refining an idea Ford had a hundred years ago, Jeff Bezos is refining the supermarket and James Dyson is refining the Hoover (or vacuum as he calls it). The same in our business, to quote Coco Chanel: ‘Only those with no memory insist on their originality’- Dave Dye

[Theodore Mentze @TheodoreMentze]

I guess people who have seen nothing else besides democracy are the ones who appreciate it the least.

[Xavi Ruiz @xruiztru]

That's the most depressing graph I've seen.

Via @nytimes

[Tom Goodwin @tomfgoodwin]

99.9% of content marketing is self indulgent long form fluff that only got made because there was no media budget and therefore it was quite cheap, but still felt big in meetings

[Theodore Mentze @TheodoreMentze]

How on earth have I not seen this before?!

[MacRumors.com @MacRumors]

A closer look at How to Move Multiple Apps at Once on your #iPhone

[modest proposal @modestproposal1]

WeWork used artificial intelligence to learn that people drink coffee in the morning so they should hire a barista

[Theodore Mentze @TheodoreMentze]

Flying 🧹 are sold out at the Harry Potter shop @Gatwick_Airport, but I might still need a magic wand to fly out of here today. #Gatwick