Thinkstr

Ideas for a digital world.

[Thinkstr @Thinkstr]

At a time when most brand campaigns last a thumb swipe, @Cannes_Lions has introduced the Long Term Brand Platform category. About time long term brand building is celebrated. Our founder, @thesatbir is happy. His views in @ETBrandEquity

[Thinkstr @Thinkstr]

“An event of geological proportions. Like the melting of glaciers, or the drifting apart of continents.” @meajay on Piyush Pandey’s stepping down at @Ogilvy. A must read. #Advertising #marketing #agencylife

[Ajay Gahlaut @meajay]

A little piece on a Big Man.

(Or my thoughts on Piyush Pandey’s stepping down from Ogilvy’s Chairmanship.)

Note: The word ‘differently’ in the article should read ‘deferentially’.

https://t.co/slhRHUuFPg

[Thinkstr @Thinkstr]

Ek baat toh hai pakki, Shoonya mein hai tarakki. Shoonya, Zero Pollution Mobility campaign promotes the use of EVs for urban deliveries and ride hailing. Administered by @NITIAayog, supported by @RockyMtnInst and over 150 corporate partners.

[Amitabh Kant @amitabhk87]

At the film tourism event of #G20 in Kashmir I spoke of how Kashmir with its breathtaking locations has been a must-have in almost every Bollywood movie from the ‘60s.
Film “Bobby” added to the popularity of Kashmir & recently Lakshya, Highway, Raazi, Haider have been shot here.

[Thinkstr @Thinkstr]

This year’s @goafestlive1 is going to be the biggest in years. Our CCO @thesatbir is in the Integrated jury. Say hello if you’re attending.

[Thinkstr @Thinkstr]

Entertainment and music categories always throw some exciting work up. @thesatbir is judging @SpikesAsia and we wait eagerly to see what’s new.

[Thinkstr @Thinkstr]

Do you remember when you joined Twitter? We do. #MyTwitterAnniversary

[Campaign India @Campaign_India]

Weekend Laugh: Producer's Diary by Dalbir Singh
https://t.co/dO0Map3Vw7

[Thinkstr @Thinkstr]

Ads.

[afaqs! @afaqs]

#FoxgloveAwards: We are delighted to have @RaviRaghavendra from @Thinkstr as our jury at @Foxglove_Awards 2022. 🏆
Thank you for joining us!
Know more: https://t.co/z6FehjGrUM

#Awards | #Advertising | #Marketing | #Media | #AdvertisingAwards | #advertisingagency | #agency

[Campaign India @Campaign_India]

How has the freedom of running an agency impacted you?
https://t.co/yG1kUZHpJu

[Thinkstr @Thinkstr]

Back in office after March 15, 2020.

[Typing error @Escapis79289182]

A relevant read for today @thesatbir @Thinkstr
https://t.co/z1kR0HRurK
@ETBrandEquity

[Namit Singh Sengar @mindisgreat]

. @thesatbir writes There needs to be more clarity on surrogate #advertising.A few brands have created genuine top-notch properties in the fashion and music festival spaces.

@Thinkstr @ETBrandEquity
https://t.co/q1unBI6d2n

[ET Brand Equity @ETBrandEquity]

“Why not allow honest alcohol advertising, with warnings, during a particular adult time band? After all, attractive alcohol shops are all over our public spaces,” says #SatbirSingh

@Thinkstr

#surrogatead #advertising #kingfisher #rcb #ipl

https://t.co/RMpQ3SOtXY

[Ather Energy @atherenergy]

Well we do have a reputation for being super quick😁

Today's ad was pulled off thanks to a great proactive idea from @thesatbir @RaviRaghavendra and the folks at @Thinkstr

[Kyoorius @Kyoorius]

@Kotwani11 @carat_india @SahanRoy @CocaColaCo @JottingsKunj @amazonIN @patsuthan @Banginthemiddle @roshanabbas @VYCEncompass @thesatbir @Thinkstr @senthilspace @WunThompsonSA @ShikhaGupta__ @sliceit_ @Ogilvy_India

[Lloyd Mathias @LloydMathias]

What can brands do when their CEOs/Founders get into a controversy that inevitably impacts the brand. Think: Rana Kapoor-Yes Bank; Chanda Kochhar-ICICI; Ashneer Grover-BharatPe.
Mukta Lad writes about this issue in today’s ET Brand Equity with POVs from yours truly among others.

[Thinkstr @Thinkstr]

👍🏻

[Darren Rovell @darrenrovell]

Twitter’s new “Tweet It Into Existence” campaign hits billboards across the US

[Amitabh Kant @amitabhk87]

My article in today’s Mint on how Account Aggregators will be transformational and ensure credit and Insurance based on information flows rather than paperwork. It is a pathbreaking concept. Read here : https://t.co/4gfb3PloJr