A4. SEO has expanded its borders and now interfaces across much of digital marketing.
- It's vital to Knowledge Graph optimization
- It's vital to winning Featured Snippets
- It multiples the impact of SEM when teams work together
- It's vital to a multimodal approach to holistic marketing
- It amplifies great content marketing
- It is the backbone to the sales funnel
#vcbuzz
@vcbuzz A5) 2/3 - Develop and optimize your owned assets first so customers find them when they’re ready to act. Then, atomize those assets to fit the intent and formats for other marketing channels, and push out highly relevant, consistent messaging wherever your customers are. #vcbuzz
@seosmarty Absolutely agree with @seosmarty - Quality, original, helpful content is filling the new/coming Google AI Generative Search. In some ways, it may act like a fresh filter to highly the best content across the web. #vcbuzz
@vcbuzz#VCBuzz A3.2
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3) Actively listen/monitor to spot activity
(and respond with answers/links etc.)
4) Build up a stock of "probable" content
(what people are most likely to need/want/seek)
5) Build up a skeleton library
(partial templates for answers etc.)
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@vcbuzz A3) 1/3 - Use keyword research to understand what audiences are searching for and asking. Once you understand the problems of your target consumers, build valuable content that meets their needs, and create a network of brand touchpoints. #vcbuzz#ReceptionMarketing
@todcordill@vcbuzz Yes! It's considered "permission" because you can opt in or out, unlike tv ads. But technically those emails interrupt you at the wrong time.
Reception Marketing is about being ready when consumers are actively seeking solutions
#vcbuzz
@vcbuzz A2) 1/3 - Reception marketing meets consumers in their moment of need — regardless of channel — with exactly what they’re searching for at any point in the customer journey. #vcbuzz#ReceptionMarketing
Our topic today is Reception Marketing: Meeting Customers When They’re Ready to Act with @JonasSickler#vcbuzz and you can find the questions here https://t.co/9knLN3Mvsu
"ChatGPT Prompts for Customer Support" | Yes, ChatGPT can streamline/improve support. Here are 8 helpful prompts from @seosmarty for email composition, re-engagement, responses to positive/negative reviews, training, more. https://t.co/g90vwk4xvK #ecommerce#customersupport
"6 ChatGPT Prompts for Text Analysis" | #ChatGPT can generate usable text. But the tool can also analyze existing text and suggest improvements for SEO and social media. @seosmarty explains (with examples) in this *very* helpful article. https://t.co/t1IMaXPP7h #ecommerce#seo
@seosmarty Reasons blog comments are important...
* Gives readers a chance to engage
* Makes commenters feel a part of something
* Comments can increase time on page/site
* Commenters tend to return
* UGC can aid with topicality/freshness
* UGC can inspire corrections or new content
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It is good to be connected with your regular commenters on social media or Skype.
That way, if their comments aren't going live they can let you know to pull them out of spam before you delete them!
Regularly commenting used to get us sent to spam!
#vcbuzz
@1tagupta@seosmarty We're seeking input on how people feel about comments being turned off on blogs.
And also talking about a new feature on #vcbuzz to ask users for comments on your content.
To generate comments using VCB https://t.co/D3tFJaAB1b create a new project and select "Comments" option. You will be notified by an email when you get a new comment through our platform #vcbuzz
If you are not on Mastodon, here’s what I did... I joined it here: https://t.co/yak2HRePvY and then announced it on other social networks (just once, I probably need to do it again now) I got to that limit within a day #vcbuzz