John Tigg

Hate Mushrooms, Like Rugby

[Digiday @Digiday]

Index Exchange and Cognitiv are the latest to bring deep learning and large language models to media buying tools. https://t.co/EB0ZlbkCdE

[Chris Kane @ckane]

The largest media buyer in the world is removing MFA by default in all of its global DSP seats. @GroupMWorldwide continues to set the standard for responsible programmatic advertising.

https://t.co/3DpAlGn0uc

[Yieldmo @Yieldmo]

Are you tired of your ad creative not performing as well as you want it to? Check out Yieldmo's Dynamic Format Optimization (DFO). DFO uses machine learning to optimize ad formats in real time and can improve performance by 30-50%. Watch the video to learn more.

[Yieldmo @Yieldmo]

With #attention metrics, brands can validate the impact of creative and no longer have to rely on focus groups or gut feelings. Check out what John Tigg had to say about today's attention revolution in the advertising industry: https://t.co/gaIcNvd2py

[Yieldmo @Yieldmo]

Our very own Guy Jackson shares his thoughts on why it's time to reimagine the contextual advertising tactics we've relied on for so long. https://t.co/qBhtH2hWOV

[Yieldmo @Yieldmo]

With attention metrics, brands can validate the impact of creative and no longer have to rely on focus groups or gut feelings. Check out what our very own, John Tigg has to say on the #attention revolution happening in the advertising industry today: https://t.co/QasN7lrehS

[Yieldmo @Yieldmo]

With #CTV set to be one of the hot topics across the media over the coming year, our very own John Tigg chats with @ExchangeWire on what's next for CTV. Check out what others had to say here: https://t.co/QMPrtH6jXJ

[Yieldmo @Yieldmo]

Four years have passed since GDPR was introduced. John Tigg, GM, International, shared his thoughts with @Mediashotz on how GDPR has changed the data landscape since and how it continues to shape the future of adtech.

Read the full article here:
https://t.co/9I9qbTaCbK

[Yieldmo @Yieldmo]

We were thrilled to welcome industry clients, friends, and colleagues last night to celebrate our official launch in the UK. Thanks to everyone that joined us!

[John Tigg @Tiggman81]

https://t.co/8YtUwk1Oai

[John Tigg @Tiggman81]

Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In https://t.co/bIiLGjGsvg

[John Tigg @Tiggman81]

Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President https://t.co/Py9IerjIv0

[John Tigg @Tiggman81]

Zefr appoints Emma Lacey as Senior Vice President EMEA https://t.co/8Z1b8RLdP4

[James Holland @James1940]

Blimey…

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

GumGum CEO, Phil Schraeder: “We’ve taken advertising and just destroyed it. Digital advertising is no longer fun, exciting or inspiring. The future of all advertising is identifying moments of opportunity thar provide contexts for marketers to deliver a tailored message. #IP2022

[John Tigg @Tiggman81]

AA/Warc: UK ad spend to grow at fastest-ever recorded rate in 2021 https://t.co/t22ymvQQzb via @thedrum

[John Tigg @Tiggman81]

Exhausted #eng #ItsComingHome

[Maria Rua Aguete @maria_aguete]

#OMDIA : 10% decline in US AVoD user base
#CTVSummit thank you @colincmann
https://t.co/tDr66MAWv7

[John Tigg @Tiggman81]

Fantastic Advertising. https://t.co/50JRDX7JRr