This is 100% right. If you know your market, your customer, and what problem you're solving, you have taste, you know what is good and what sucks
You can now fly
I always get in trouble for these types of posts, but age or arrogance, I do not care anymore.
I have interviewed 100 of the best sales leaders over the past 5 years. None has impressed me as much as @Carles_Reina@elevenlabs . He scaled their GTM from $0 to $330M in ARR in just 3 years.
This weekend I released our episode with him and have gone over it to condense my biggest lessons from the discussion.
🚀 8 Lessons on Building a $330M+ Revenue Machine
1. The "20x" Quota Rule
Forget the standard SaaS 6x–8x multiple. At ElevenLabs, the rule is simple: you must bring in 20 times your base salary in revenue. If your base is $100k, your quota is $2M. It sounds aggressive, but it sets a high-performance bar where over 80% of the team hits their targets.
2. Hire "Hunters," Not Just Product Experts
A common mistake is hiring for product knowledge and hoping to "train" the sales muscle. Carles learned the hard way: you need people with a natural "hunter" mentality who are hungry, driven, and passionate. You can teach the tech, but you can’t teach the hustle.
3. Be "Ruthless" with Pipeline Reviews
Carles holds monthly pipeline reviews where he drills into every detail in front of the entire team. If you aren’t doing your job, you get called out publicly. This transparency ensures everyone learns from each other's mistakes and keeps the team on their toes.
4. Salespeople Belong on the Road
If the sales team is in the office for multiple days, Carles starts getting worried. A remote culture works if it’s a "road" culture. Sellers need to be out talking to customers face-to-face, not just hiding behind virtual meetings.
5. Land Small, Expand Fast
Don't get bogged down waiting months for a six-figure enterprise deal. Land with a $12k contract to bypass layers of approval. Once the MSA is signed, the "land" is over, and the "outbound" mission begins to capture every other team in the organization.
6. Forecast with Brutal Negativity
Optimism kills sales organizations. Carles advises being as negative as possible when forecasting. If a deal is worth $500k, forecast it at $24k. This prevents "inflated" pipelines and forces the team to work twice as hard to ensure the real targets are hit.
7. The 72-Hour "First Contract" Goal
Onboarding at ElevenLabs isn't about weeks of reading manuals. New hires join calls immediately. The target? Sign your first contract within your first two weeks. Some have even closed enterprise deals within 72 hours of joining.
8. Treat Customers as a Community
Transactional selling leads to churn. Building a community—where you give customers your WhatsApp, interact constantly, and do what's right for them even if it costs you money—is how you retain them forever.
Huge thanks to @matiii and @lukeharries for helping to make this one happen.
(link in comments)
Steve Jobs on why he cold-called Bill Hewlett at age 12:
"I've actually always found something to be very true, which is most people don't get those experiences because they never ask. I've never found anybody that didn't want to help me if I asked them for help."
Steve was 12 years old when he decided to build a frequency counter.
As he puts it:
"I called up Bill Hewlett when I was 12 years old and he lived in Palo Alto. His number was still in the phone book and he answered the phone himself. He said 'Yes.' I said 'Hi, I'm Steve Jobs. I'm 12 years old. I'm a student in high school and I want to build a frequency counter and I was wondering if you had any spare parts I could have.'"
The result:
"He laughed and he gave me the spare parts to build this frequency counter. And he gave me a job that summer at Hewlett Packard working on the assembly line putting nuts and bolts together on frequency counters. He got me a job in the place that built them and I was in heaven."
He continues:
"I've never found anyone who said no or hung up the phone when I called. I just asked. And when people ask me, I try to be as responsive to pay that debt of gratitude back."
The problem most people have:
"Most people never pick up the phone and call. Most people never ask. And that's what separates sometimes the people that do things from the people that just dream about them."
On taking action:
"You got to act and you've got to be willing to fail. You've got to be willing to crash and burn with people on the phone, with starting a company, with whatever. If you're afraid of failing, you won't get very far."
The worst they can say is no.
« Le revirement d'Elon Musk vers les Républicains date de son rachat de Twitter. Il découvre ce que les Démocrates en ont fait : un objet de censure. » @epelboin Entrepreneur du numérique, spécialiste des médias sociaux
#CCeSoir
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🎧 en podcast
Roast the chickens earlier and dim the lights: French #retailers prepare for power shortages : un article de @FT consacré aux mesures de réduction d'énergie annoncées par les distributeurs français 🇫🇷
https://t.co/IILBG6qCKX
Nous vivons un moment historique. Attachez vos ceintures, on va faire un voyage de 27000 années-lumière, vers le trou noir supermassif au centre de notre galaxie. Il est 4 millions de fois plus massif que le soleil. Et on le voit pour la première fois aujourd'hui!
Une aurore polaire bleue 💙 ! Je me demande ce que Mère Nature nous réserve pour la suite : une aurore boréale 🟡 ou 🔴 vif ? Un immense 🌈 ?
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A blue aurora! What's next Mother Nature? A giant rainbow?🌈 There are no complaints from me 💙 #MissionAlpha
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