Tom Benattar

Building & Growing $2.2M ARR portfolio business - – –

[Tom Benattar @TomBenattar]

PixelMe was acquired for $753,000 for 2.69x ARR by https://t.co/GTp6fD12Cn 🙌

Want to read the full story? https://t.co/H1gN5bpz5Z

[Tom Benattar @TomBenattar]

About to hire a team just to try it.

[Claude @claudeai]

Introducing Claude Tag, a new way for teams to work with Claude.

In Slack, Claude joins as a team member with access to the channels and tools you choose. Tag Claude in and delegate tasks to it while you focus on other work.

[Tom Benattar @TomBenattar]

@tech_nurgaliyev Congrats man!

[Tom Benattar @TomBenattar]

@marclou @DataFast_ Super nice!

[Tom Benattar @TomBenattar]

I have concluded the best cafe to work in Lisbon is absolutely not inside a @boltapp

It's not silent, not clean, and not relaxing. 😅

[@levelsio @levelsio]

I have concluded the best cafe to work in San Francisco is inside a Waymo

It's silent, clean and relaxing

Aka the opposite of any SF cafe

[Tom Benattar @TomBenattar]

@ak14053 @levelsio @marclou @jackfriks Product niche, that solve a real pain for a small number of people who are ready to pay more than $100 per month.

[Tom Benattar @TomBenattar]

@levelsio @ak14053 @marclou @jackfriks Agree.

And todo apps are extremely hard to sell. Low value, a lot of competition, small LTV, hight churn..

If if it's me, I would probably just totally change the type of product

[Sabyr Nurgaliyev @tech_nurgaliyev]

Account got restricted on Meta.

Fcking hate the experience.

Any tips why?

[Tom Benattar @TomBenattar]

We can also call this Product Market Fit.

[Nick Velkovski @nikolak47]

We hit $10M ARR on pure word-of-mouth. 100% organic, 2,600+ free trials a month, basically $0 on ads. If I had a chance to do it all over again, I wouldn’t do it this way for sure.

Because word-of-mouth is an effect. You can earn it, you can engineer the conditions for it. What you can't do is open a dashboard and turn it up when you need $200K more in pipeline this quarter. It speeds up when it feels like it, and slows down when it feels like it. You're always slightly at its mercy.

The moment this realization dawned upon me was mid-2025. After months of adding $1M a month, our MRR stagnated for three weeks straight.

We just... stopped. I panicked hard. I thought this was it, we'd hit the ceiling, the "stuck" stage @RetentionAdam talks about.

And I had no lever to pull. There was no campaign to launch or budget to push, nothing I could turn on to fix it. All I could do was wait and pray it was seasonality.

It was. Growth came back.

But those three weeks taught me something I couldn't unlearn: if your growth can stall for no reason you can see, then recover just as quietly, you don't really control it. You're a passenger.

That's the trap with organic. It feels amazing, so you lean into it and tell yourself you've cracked growth. You haven't. You've been carried by something you can't steer, and one day it slows down and you have no idea why or how to start it again.

We'd even tried ads for a month early on and killed them, because organic kept outpacing them. So we leaned in harder, and got a little addicted to growth we didn't have to pay for.

Then at $10M, I finally built the channels we'd avoided for years.
@VukConfidential and Ilija from our team started cracking ads for real.

First month: $800 spent, 17 customers, 3x ROI. Small, but the difference was everything. It was growth I could turn up on purpose.

Word-of-mouth hadn't stopped working. It still is a very big growth driver for us. It’s just that I never wanted to feel that helpless about my own company again.

Earn word-of-mouth with product and positioning. But never mistake it for a strategy that you can always depend on.

[Tom Benattar @TomBenattar]

@nikolak47 woow! :)

[Tom Benattar @TomBenattar]

@LucJager Un SaaS qui fait $2K de MRR ne vaut pas plus de $50K et encore...

Tes associés sont des c*** mais clairement la distribution vaut 100 fois le produit (surtout maintenant).

Négocie 10K payés en plusieurs fois, ça sera déjà une belle sortie.

[Tom Benattar @TomBenattar]

@vaggelisdrak @marclou $269 if you think it's valuable for growing your business it's nothing.

[Tom Benattar @TomBenattar]

@indexsy What is STR Lisbon?

[Tom Benattar @TomBenattar]

@MarieMartens Same here for most of our clients.

So, we built a tool that surfaces the prompts users typed in ChatGPT to land on their brand.

[Tom Benattar @TomBenattar]

@cjpedregal Super nice Chris!

[Tom Benattar @TomBenattar]

Your cold email reply rate is under 3%.

Mine is above 10%.

Nothing magical. Just the right message, sent to the right people at the right time.

Want to try it? Comment cold, and I'll send you the full process that I use.

[Pauline Cx @Pauline_Cx]

Running a SaaS and not having an affiliate program is saying no to free marketing.

https://t.co/Kklhr2Vcs1 lets you:

→ track clicks
→ track conversions
→ reward affiliates automatically
→ be found by affiliates looking to promote services

Set it up once.

Let others sell for you.

[Tom Benattar @TomBenattar]

@joelgascoigne This is amazing!

[Wade Foster @wadefoster]

My most-viewed post last week was my AI's idea.

Powered by the Zapier SDK. It was waiting for me in a Slack DM.

My agent reads through Granola notes, Slack, Gmail, calendar, and Cursor transcripts every Monday to find and rank 10 post ideas. I call it Scout.

(I built mine in Cursor, but you could build yours in Claude Code, Codex, OpenCode, etc)

Last week it surfaced a few, most notably an internal finding: "80% of applicants for a senior engineering role were fraudulent"

My agent flagged it as 1) strong potential content and 2) safe enough to share broadly as a lesson

The Zapier SDK is the part that makes it real. I can execute the full power of Zapier, 9,000+ connected apps, with one line of text.

Our SDK open beta is free. If you build with agents, try it yourself: https://t.co/Ed9A1lYecq

[Tom Benattar @TomBenattar]

@christianbarra True, never charged at Costa!

[Tom Benattar @TomBenattar]

Not agree. 90% of the time, I can find EV chargers working in Lisbon and around.

[@levelsio @levelsio]

The majority of EV chargers in Portugal I run into are "out of service"

I never thought much of it until this tweet

Now I know companies get subsidies to install them but then there's no requirement to actually keep them working 😂

Another EU funding black hole 🇪🇺 👌