T.G.Cochrane

Founder of Eleviam | We engineer Amazon + TikTok Shop growth for CPG brands. | 10M+ Revenue generated | DM for brand acceleration

[T.G.Cochrane @TomCochrane]

Rufus doesn't index your bullet points.

It reads:
→ Product description prose
→ A+ content body copy
→ Q&A section
→ Review language

The brands winning AI search write listings like they're answering a customer question.

Most CPG brands aren't ready for that.

[T.G.Cochrane @TomCochrane]

Running ads on a keyword you already rank #1 for organically?

You're not buying sales. You're renting a position you already own.

Pull your search term report. Find where paid and organic overlap. That's the first place margin leaks and the easiest to plug.

[T.G.Cochrane @TomCochrane]

@Rustamjohn1 the hold rate is the tell. 20-36% means the talking is actually holding people, that's why it prints. everyone obsesses over the hook and thumb stop and ignores that mid creative retention is what separates a scroll by from a sale.

[T.G.Cochrane @TomCochrane]

@Seanfrank the FBA seller starter pack: thriving business, dead inside, refreshing the reimbursement dashboard at 2am. wouldn't wish it on anyone, can't stop doing it.

[T.G.Cochrane @TomCochrane]

@JeffSendsIt the RA→OA pivot in 2020 is the whole lesson, you didn't cling to the model that built it, you followed where the margin moved. most sellers marry a method and die with it.

[T.G.Cochrane @TomCochrane]

@Seanfrank "build the branded search game" is the whole moat. squatters can copy your product, they can't copy a brand people search for by name. that's the one position on Amazon nobody can reprice you out of.

[T.G.Cochrane @TomCochrane]

@Molson_Hart 54% to Amazon is the number that should scare every brand still calling this "passive." you're not running an Amazon business, you're a minority partner in Amazon's. that fee list is basically a lease agreement.

[T.G.Cochrane @TomCochrane]

@CajuaRobinson "FBA is dead" has been the take every year for a decade while people quietly build 15k sq ft warehouses.

channel isn't dead, the easy version of it is. congrats to Jeff

[T.G.Cochrane @TomCochrane]

@levelupamz agreed, a neglected listing is a leading indicator the brand's checked out. but that's also opportunity, ones ignoring their presence are exactly where stepping in to fix it creates most upside. depends whether you're just reselling or actually operating the listing

[T.G.Cochrane @TomCochrane]

there's a 4th option you're missing: you don't have to accept mailer. get the unit qualified to ship in its own container (SIOC) or request overboxing so FBA stops poly bagging it. and don't do option 3, killing the listing for 3-4mo torches your rank, which costs way more than the packaging fix. solve the bag, not the channel.

[T.G.Cochrane @TomCochrane]

@nicktheriot_ "what can I sell next → what can I sell again" is the one founders skip the longest. a new product feels like growth, but the second purchase from an existing customer is the cheapest revenue you'll ever get. most brands have no 2nd act and wonder why CAC keeps climbing.

[T.G.Cochrane @TomCochrane]

@FedotOff90 the COD detail is the part US operators never account for. 25-35% refusal at the door completely changes CAC math, your effective cost per delivered order is way above what the dashboard shows. huge market, totally different rails.

[T.G.Cochrane @TomCochrane]

@Evan_Swanson_ revenue impact triage is the unlock most teams skip. a 2 point CVR drop on a $50k/mo SKU and a $500/mo SKU get the same panic, when one's worth 100x the attention. without a framework to rank the fires you fix the loudest, not the costliest.

[T.G.Cochrane @TomCochrane]

@guyfosel exact match "t", broad match "tt", sponsored brands on "ttt" just to be safe. cornering the alphabet before Q4

[T.G.Cochrane @TomCochrane]

@SteveFrenchAMZ the 1% drive 60% split is the tell: it's not one viral video, it's the volume of creators and content the top sellers run constantly. people chase the single viral moment, the winners built a creator engine. that's the whole gap.

[T.G.Cochrane @TomCochrane]

@jonahhodges_ 4 lines because the brand doesn't care about your resume lol, they care that there's a real buyer on the other end. lead with the order, the partnership talk comes after they reply

[T.G.Cochrane @TomCochrane]

@ZacGawn same in ecom. brands pour everything into new customer CAC while the email list and past buyers, the cheapest revenue they'll ever get, sit untouched. the leads you already paid for don't have a dashboard to brag about, so nobody works them.

[T.G.Cochrane @TomCochrane]

@McFads it distributes that confusion to a wider audience faster" is the whole AI marketing trap in one line. a multiplier on a weak offer just gets you to broke quicker. the foundation was always the work, AI just makes the work matter more

[T.G.Cochrane @TomCochrane]

@EverydayResell most people overestimate one day, underestimate 125 days" is the whole thing. reselling rewards showing up, not home runs. the singles compound quietly while everyone chases the viral flip. 125 days in and still stacking is the real flex

[T.G.Cochrane @TomCochrane]

this is the whole game. #3 is the most underrated, "20 unauthorized resellers on the buy box" is a pitch by itself. that's margin and brand control bleeding out and the founder usually can't even see it. show up having already mapped the leak and you're a partner before you've pitched anything.