I heard @leonabboud say recently that “people make the market” in crypto.
He’s right.
Emotions drive sentiment, and sentiment drives everything in this space.
A friend of mine just left one of the Big 4 in London to join a CMC top 100 project.
He loves it, but noticed a flaw fast. Let me explain ⤵
Very few companies in Web3 actually have structure.
Trust me, I see it first-hand when working with projects gearing up for their TGEs.
A few do it well:
→ Coinbase
→ Pudgy Penguins
→ Avalanche
…but beyond them?
Most teams react instead of build.
They chase whatever narrative is hot that week.
Memecoins. NFTs. InfoFi. Gaming. Repeat.
There’s no time to build conviction.
No time to build strategy.
At least that’s how it feels.
The irony? There is time. “We’re still early” gets thrown around, and it’s true.
But most teams act like the window is closing tomorrow.
My friend has only been in Web3 for six months. He’s already seen how fast emotion spreads through teams, roadmaps and entire ecosystems.
Marketing should create emotions, not be an answer to emotions.
Remember: "People make the market." ← say that again
When AWS went down in the UAE recently, businesses built on centralized cloud infrastructure felt it immediately.
Downtime, failed deployments, inaccessible data.
Here's how the same scenario plays out on @Filecoin. ⤵️