DTC Marketing Tweets Curated

Exploring the DTC Twitter space and bringing back the stars ✨

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[Taylor Lagace @TaylorLagace]

The average marketer wastes nearly 2 hours every day doing tasks that could be automated by software.

We’ve scaled our agency to 7 figures while maximizing our productivity with this this influencer marketing tech stack:

[Zach Stuck @zachmstuck]

We’ll that’s that for my apparel brand this year…

We sold 95% of all inventory that will land before the new year…so I had to kill off all advertising spend yesterday.

Here are the biggest lessons I’ve learned from doing $0-1.6M in 13 months ($1.2M in the last 45 days).👇

[Nick Shackelford @iamshackelford]

1/10
Last Month we spent $600,000 on Tik Tok Ads
Led by @timkeenloopclub

Here's what we learned:
- Display cards are working…

[Alex @heyitsalexP]

I have hit the daily Twitter DM limit 🤦‍♀️🤦‍♀️🤦‍♀️
I seriously thought only 50 people would like that post.

Link is below, but I'll resume DM-ing tomorrow.
https://t.co/E7gUbHzbH7

[Taylor Holiday @TaylorHoliday]

There have been a lot of questions about whether or not the triple whale data report is accurate.

I believe it's absolutely right.

And here is what I believe is contributing to the pending implosion it describes...

[Cody Plofker @codyplof]

This year, we've almost tripled our ad spend on Meta while reducing our CPA by over 15%. Here's exactly how we did it that you can steal too...

[Andrew Faris @andrewjfaris]

What's the #1 best, most actionable tip you can STILL implement to crush Black Friday sales this year?

I asked the following 5 DTC mega-experts that question:

@HireFireTeam
@seanfrank
@loft325
@ChereneAubert
@TaylorHoliday

In less than 5 minutes each, here's what they said:

[Cody Plofker @codyplof]

I've done several @MentorPass calls auditing growth strategies and FB ad accounts in the last few weeks, and I've noticed a consistent set of mistakes and areas of optimization.

Below are 5 mistakes I've seen that are all too common:

[Chad Ross @itschadross]

You can now search the TikTok creative center by brand or product keywords. 🤯 One step closer to FB ads library.

Spotted by @creatively_madi

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

There is 3 Fridays left before Black Friday.😬

Here is a look at our multi-part BCFM to XMAS plan that we run EVERY YEAR.

Because it works EVERY YEAR.

It's both retention and acquisition focused, margin friendly, and maximizes Q4 revenue.

It all starts with...

[Social Savannah @social_savannah]

Advantage+ shopping campaigns are the future of Facebook media buying.

This new campaign type uses AI to eliminate the manual steps of ad creation and automates up to 150 creative combinations at once.

I'm already seeing these perform 10-20% better than our BAU campaigns.

[Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser]

AD BREAKDOWN #9

Dr.Squatch are creative legends

Let's see why their ads do so well in this ad breakdown 🧵

[Cody Plofker @codyplof]

7 Growth Methods That Are Not FB Ads

1) Affiliate Marketing

Idk why so many people sleep on affiliate marketing. There are publishers with millions of eyeballs starving for monetization.

All you need to do is get in front of the right contact at the publication, get them...

[Ash @ashvinmelwani]

Struggling to come up with high-converting ad creative?

I got you 🤝

Here’s a breakdown of Obvi’s TOP 5 creatives of Q3

Add these 5 ads to your swipe file to get ready for BFCM:

Let's get into it! 👇🧵

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

What's working this month? Creative.
New and carefully crafted creative.

Let's take a look at the top ad this month for a bunch of our clients. Creative metrics included! (at least $1k spend).

You will hate some of these, I guarantee it.
🧵👇

[David Herrmann @herrmanndigital]

My new favorite metric to adjust performance to is impressions / new visitors on the ad level. I try to keep my ratio in October 90/10 on all ad campaigns to soak up as many eyeballs before BFCM as possible.

[Sarah 🦕 @SarahLevinger]

✅ BFCM Creative Strategy Tip:

🗓 Plan the next 6 weeks of ads around your BFCM deal.
🗣 "Drip market" those promos each week leading up to the date.

This builds subconscious anticipation with your customers & keeps your brand at the forefront of purchase-heavy holidays.

[Alexa Kilroy @AlexaKilroy]

Today is a BIG day. The @TripleWhale Ultimate Black Friday - Cyber Monday guide is live - and it is insane. 🔥
It's loaded with 20 (!!) contributed pieces from eComm experts like:
@iamshackelford
@eggroll
@ecomchasedimond
& more.

Here's a peek at what's inside. 👀

(🧵/1)

[David Herrmann @herrmanndigital]

Alright I'm officially willing to admit it.

FB's Advantage + is our best performing campaign right now in accounts spending under $5k a day.

My set-up for success...

1 Creative Testing Campaign
1 Advantage + Campaign

Rotate creative winners into A+ when ads fatigue.

[DTC Marketing Tweets Curated @TweetsDtc]

If this doesn’t motivate you I don’t know what will

[Austin Rief ☕️ @austin_rief]

Liquid Death is the fastest growing non-alcoholic beverage of all time 🤯🤯🤯

They will do $130m of revenue in 2022 selling... Water. In. A. Can.

Pure marketing genius.