CEO of MTHD Marketing Agency | 🚀 $100m in Campaigns
Boost your biz with our proven marketing strategies.
Follow for growth hacks & insights!
#Marketing
I’ve found this to be somewhat true. If I have a red recovery on @WHOOP, I’ll feel bad and avoid any effort - red is my excuse.
But if I don’t check it until later that day, I just carry on as normal. With the assumption it’s good.
A friend told Peter McKinnon to submit his videos to photography blogs.
His first feature on PetaPixel snowballed. 3 months later he quit his job.
Now he has 4.25M subscribers.
Stop creating in a vacuum. Find where your audience already hangs out and show up there.
Instead of "your competitors are interested too," try:
"I want to work with you. I don't want to shop around. But I need this to be right.
What's the #1 reason people choose you? Anything you can offer to show you're invested too?"
Same leverage. Zero burned bridges.
Follow the 80/20 rule for cutting costs:
What 20% of outgoings takes up 80% of expenses? Probably staffing.
The hole in the boat needs plugging early. If it isn't, you'll sink.
Even if you don't NEED to cut now, you should.
Preparation beats reaction.
I caught an employee embezzling close to $50,000.
The funniest part? They left a 5-star review on a service bought with stolen funds. Under their own name.
Lessons:
- Intentional incompetence often hides theft
- Follow the money trail
- Screenshot everything
Trust, but verify.
Branding tip most creators miss:
Collect emails. Always.
Followers mean nothing. One algorithm change could wipe you to zero overnight.
Your email list? That's yours forever. Direct access to your audience.
Make email sign-up the FIRST thing people see.
Own your audience.
Give a chimp 50 bananas on day 1, then steal one. They won't care.
Do it daily and they'll notice... but by then it's too late.
Take 49 on day 1? They'll attack.
This is nudge theory. Gradual change avoids resistance.
Every marketer should understand this principle.
Marketing jargon red flags:
- "Dynamic customer flow" = selling your problem back to you
- "High-level demonstration" = a mundane demo with fancy words
- "Multi-channel optimization" = do better everywhere
- "Brand awareness" = zero sales
If a service works, sell the RESULTS.
77% of online shoppers abandon their cart. Retailers set traps:
- Entry pop-ups with discounts
- Exit-intent offers when your cursor moves
- Abandoned cart emails with coupon codes
As a marketer, I set these traps daily.
As a shopper, I exploit every single one.
A car wash owner asked how to improve his Facebook ads.
I told him to cancel them all.
Getting your car cleaned isn't an impulse buy. Nobody scrolling at home gets off the sofa because of an ad.
Not every business belongs on Facebook.
Ask: Is this where my customer decides?
3 signs it's time to fire your ad agency:
1. They blame attribution models instead of showing you sales
2. They use LTV to justify bad ROAS (while running remarketing ads)
3. They baffle you with jargon to hide poor results
"Brand awareness" is not a metric. It's an excuse.
You earn £100,000 in the UK. Here's what you keep:
Income tax: -£27,432
NI: -£5,879
Council tax: -£3,000
Stamp duty: -£2,500
Fuel tax: -£1,872
VAT: -£7,920+
Car tax, road tax...
You keep roughly £51,257.
That's 48.7% gone. Did you realise it was that much?
Why horoscopes feel accurate:
- Everything true gets significance
- Everything false is forgotten
"You'll meet a tall man with a short name."
Most men are taller than women. Most shorten names. Daniel becomes Dan.
It's cold reading, not cosmic truth. People want to believe.
"Three can keep a secret if two of them are dead." - Benjamin Franklin
This is exactly why "secret menus" work in marketing.
Tell someone a secret and they WILL share it. That's not a bug. It's the feature.
Let the secret spread itself. Never spoon-feed it on socials.
I split-tested two identical offers:
- 50% OFF
- Buy One Get One Free
50% OFF produced 266% MORE SALES.
Same value. Different perception.
Why? BOGOF forces you to buy at full price first. 50% off feels like an immediate deal.
Perception beats math every single time.
TL;DR:
I spent $3k on ads in month 1, but became instantly profitable.
> Took zero days off for 51 straight days.
> Didn't use a single AI tool in the first year.
12 months later = multi-million dollar agency with 13 staff.
Simplest sales page formula. Answer 6 questions:
- WHAT is it?
- WHY do they need it?
- WHO makes it and why trust them?
- HOW do they use it?
- WHERE can they buy it?
- WHEN can they get it?
Stop overthinking. Just answer the questions customers are already asking.