Geraint Clarke

CEO of MTHD Marketing Agency | 🚀 $100m in Campaigns

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#Marketing

[Geraint Clarke @TweetsbyGeraint]

I’ve found this to be somewhat true. If I have a red recovery on @WHOOP, I’ll feel bad and avoid any effort - red is my excuse.

But if I don’t check it until later that day, I just carry on as normal. With the assumption it’s good.

[Brandon Luu, MD @BrandonLuuMD]

Literally just having a delusional golden retriever mindset measurably changes outcomes and physiology.

Sleep badly? Convince yourself you're well rested.
Stressful day? Convince yourself it's fuel.
Failed? Convince yourself it's useful data.

[Geraint Clarke @TweetsbyGeraint]

A friend told Peter McKinnon to submit his videos to photography blogs.

His first feature on PetaPixel snowballed. 3 months later he quit his job.

Now he has 4.25M subscribers.

Stop creating in a vacuum. Find where your audience already hangs out and show up there.

[Geraint Clarke @TweetsbyGeraint]

Instead of "your competitors are interested too," try:

"I want to work with you. I don't want to shop around. But I need this to be right.

What's the #1 reason people choose you? Anything you can offer to show you're invested too?"

Same leverage. Zero burned bridges.

[Geraint Clarke @TweetsbyGeraint]

Follow the 80/20 rule for cutting costs:

What 20% of outgoings takes up 80% of expenses? Probably staffing.

The hole in the boat needs plugging early. If it isn't, you'll sink.

Even if you don't NEED to cut now, you should.

Preparation beats reaction.

[Geraint Clarke @TweetsbyGeraint]

I caught an employee embezzling close to $50,000.

The funniest part? They left a 5-star review on a service bought with stolen funds. Under their own name.

Lessons:
- Intentional incompetence often hides theft
- Follow the money trail
- Screenshot everything

Trust, but verify.

[Geraint Clarke @TweetsbyGeraint]

Branding tip most creators miss:

Collect emails. Always.

Followers mean nothing. One algorithm change could wipe you to zero overnight.

Your email list? That's yours forever. Direct access to your audience.

Make email sign-up the FIRST thing people see.

Own your audience.

[Geraint Clarke @TweetsbyGeraint]

Give a chimp 50 bananas on day 1, then steal one. They won't care.

Do it daily and they'll notice... but by then it's too late.

Take 49 on day 1? They'll attack.

This is nudge theory. Gradual change avoids resistance.

Every marketer should understand this principle.

[Geraint Clarke @TweetsbyGeraint]

Marketing jargon red flags:

- "Dynamic customer flow" = selling your problem back to you
- "High-level demonstration" = a mundane demo with fancy words
- "Multi-channel optimization" = do better everywhere
- "Brand awareness" = zero sales

If a service works, sell the RESULTS.

[Geraint Clarke @TweetsbyGeraint]

77% of online shoppers abandon their cart. Retailers set traps:

- Entry pop-ups with discounts
- Exit-intent offers when your cursor moves
- Abandoned cart emails with coupon codes

As a marketer, I set these traps daily.

As a shopper, I exploit every single one.

[Geraint Clarke @TweetsbyGeraint]

A car wash owner asked how to improve his Facebook ads.

I told him to cancel them all.

Getting your car cleaned isn't an impulse buy. Nobody scrolling at home gets off the sofa because of an ad.

Not every business belongs on Facebook.

Ask: Is this where my customer decides?

[Geraint Clarke @TweetsbyGeraint]

3 signs it's time to fire your ad agency:

1. They blame attribution models instead of showing you sales
2. They use LTV to justify bad ROAS (while running remarketing ads)
3. They baffle you with jargon to hide poor results

"Brand awareness" is not a metric. It's an excuse.

[Geraint Clarke @TweetsbyGeraint]

You earn £100,000 in the UK. Here's what you keep:

Income tax: -£27,432
NI: -£5,879
Council tax: -£3,000
Stamp duty: -£2,500
Fuel tax: -£1,872
VAT: -£7,920+
Car tax, road tax...

You keep roughly £51,257.

That's 48.7% gone. Did you realise it was that much?

[Geraint Clarke @TweetsbyGeraint]

Why horoscopes feel accurate:

- Everything true gets significance
- Everything false is forgotten

"You'll meet a tall man with a short name."

Most men are taller than women. Most shorten names. Daniel becomes Dan.

It's cold reading, not cosmic truth. People want to believe.

[Geraint Clarke @TweetsbyGeraint]

@chamath I felt like I retardmaxxed just reading that :P

[Geraint Clarke @TweetsbyGeraint]

"Three can keep a secret if two of them are dead." - Benjamin Franklin

This is exactly why "secret menus" work in marketing.

Tell someone a secret and they WILL share it. That's not a bug. It's the feature.

Let the secret spread itself. Never spoon-feed it on socials.

[Geraint Clarke @TweetsbyGeraint]

I split-tested two identical offers:

- 50% OFF
- Buy One Get One Free

50% OFF produced 266% MORE SALES.

Same value. Different perception.

Why? BOGOF forces you to buy at full price first. 50% off feels like an immediate deal.

Perception beats math every single time.

[Geraint Clarke @TweetsbyGeraint]

@benjitaylor Are you the same @benjitaylor that used to design playing cards as a young teen?

[Geraint Clarke @TweetsbyGeraint]

TL;DR:
I spent $3k on ads in month 1, but became instantly profitable.

> Took zero days off for 51 straight days.
> Didn't use a single AI tool in the first year.

12 months later = multi-million dollar agency with 13 staff.

[Geraint Clarke @TweetsbyGeraint]

https://t.co/bj5GGN9GE5

[Geraint Clarke @TweetsbyGeraint]

https://t.co/bj5GGN9GE5

[Geraint Clarke @TweetsbyGeraint]

Simplest sales page formula. Answer 6 questions:

- WHAT is it?
- WHY do they need it?
- WHO makes it and why trust them?
- HOW do they use it?
- WHERE can they buy it?
- WHEN can they get it?

Stop overthinking. Just answer the questions customers are already asking.