Mike Todd

From submarines to boardrooms 🌊 | Global trade, politics & partnerships | Building bridges for brands in a divided world.

[Mike Todd @Twodeck]

For the walkers in us all - check out our 'man on a mission' - well, man walking at the very least -

The Freeworld Story https://t.co/PAXgxtdtVt via @YouTube

[Mike Todd @Twodeck]

A spreadsheet isn’t a strategy.

If your export pricing only works under perfect conditions, it’s already broken.

Freight changes.
Currencies move.
Retailers negotiate.
Volumes fluctuate.

Robust pricing models are built for volatility, not optimism.

[Mike Todd @Twodeck]

Most exporters underprice themselves.

Not because they’re careless.
Because they price internationally using domestic logic.

Then freight, duties, retailer margins, distributor cuts, and compliance costs quietly destroy profitability.

Revenue can hide bad pricing for a surprisingly long time.

[Mike Todd @Twodeck]

Vanity metrics won’t save your margin.

Track what actually matters:

Costs
Lead times
Sell-through
Cash cycle
Margins

What you measure drives how you operate.

Be honest with the numbers.

[Mike Todd @Twodeck]

If export relies on you, it won’t scale.

Founder heroics don’t build global businesses.

Systems do.

Turn export from a project into a machine.

That’s when growth becomes predictable.

[Mike Todd @Twodeck]

Export looks simple.

It isn’t.

You need four things working together:

Demand

Delivery

Financial control

Partner management

Miss one, and performance drops fast.

It’s a system, not a checklist.

[Mike Todd @Twodeck]

Tears of an Astronaut https://t.co/GA4zZKncjU

[Mike Todd @Twodeck]

Tears of an Astronaut https://t.co/GA4zZKncjU

[katy 🌸 @KatyKray73]

$200 BILLION in debt & Jacinta Allan still refuses to even acknowledge it.

The sheer arrogance, racking up catastrophic debt, then snapping at Nat for asking questions & dodging every answer.

This is reckless & unsustainable.
Wake up, Victorians before it’s too late!
🇦🇺 😠

[Mike Todd @Twodeck]

See this Instagram post by @sineadbovell https://t.co/Y8ynbh9lO0

[Mike Todd @Twodeck]

@RitaPanahi WOW - simply WOW - !

[Andrew Neil @afneil]

This is the reason why we can never reform healthcare in the UK — or even have a sensible debate about it.
The moment anyone suggests alternative/additional ways of funding health Labour rushes out privatisation smears and claims US private health insurance is being proposed.
Labour has been doing it for decades. It explains why the NHS is effectively beyond reform.
The two worst health systems in the rich world are in America and the UK. It’s why nobody has ever copied them. It would be mad to go from ours to theirs (or vice versa).
But Europe is awash with health systems that can call on several sources of funds, including many with compulsory public health insurance schemes. They have better health outcomes than the NHS. They are free at the point of use (like the NHS). Most of them are better funded.
But Labour puts them out of bounds, refuses even to discuss or consider. So patient care suffers. NHS struggles on.
Labour is always telling us we need to get closer to Europe. It’s where we belong. But not when it comes to health, where it insists no lessons can be learned. Pretty pathetic, really.

[Lord Samuel J Jack ⚒️ @SamuelJJack2]

Christian Horner shouldn’t return to Formula 1.

He should start a new Formula.

Formula V10.

Get Bernie and Ron involved.

Bring back cigarette sponsorship.

I’d watch.

[Mike Todd @Twodeck]

Some jokes only collapse into meaning when observed inside the social feed. Outside that environment, they are not funny at all. So, is social media less a medium more a quantum state? @ericweinstein

[Dearin & Associates @DearinAssociate]

Why do so many international strategies fall apart in the real world?

In this episode of Business Beyond Borders with @CynthiaDearin, Mike Todd @twodeck unpacks why global expansion rarely goes to plan, but why having no strategy is even riskier.

▶️ Watch the full episode:

https://t.co/QUZ4AJqyui

[Mike Todd @Twodeck]

https://t.co/he2ikbeDbA

[Mike Todd @Twodeck]

@AlibabaGroup @WHOOP @ouraring @Garmin I’ll share The Global Brand Pulse every Friday — highlighting the brands shaping the future of international markets.

👉 Which wearable shift hits mainstream first?

#wearables #AI #GlobalBrands #ConsumerTech #BrandStrategy #InternationalGrowth

[Mike Todd @Twodeck]

The Global Brand Pulse – Wearable Tech Edition 👓

This week: AI glasses in China, screenless AI devices, and health wearables shifting into longevity.

If you’re building an international brand, these signals show where demand, investment + innovation are moving fast.

[Mike Todd @Twodeck]

3️⃣ @WHOOP, @ouraring + @Garmin are shifting from fitness trackers to full “health engines,” linking sleep, stress, inflammation + recovery.

Consumers want devices that help them feel better + live longer. Big chance for brands at the intersection of wellness, credible data + behaviour change.