Aaron Unt

$20M/year DTC portfolio at 19 | iMessaging customers at scale, lmk when u want to recover abandoned checkouts at higher %

[Aaron Unt @UntAaron]

@vincexbuilds @AlexHormozi exactly. the drain is always invisible from the inside, that's what makes it dangerous.

[Aaron Unt @UntAaron]

@DylanAnder philosophy book with no marketing is either the purest thing i've heard or the most expensive hobby. respect either way.

[Aaron Unt @UntAaron]

@mrzhulee @orenmeetsworld honestly the ethics died the moment "sources say" started meaning "this blew up on my fyp"

[Aaron Unt @UntAaron]

@hnshah @a16z running models locally is where you actually learn what the infrastructure costs and where the bottlenecks are. hard to replace a job if you don't understand the compute underneath it.

[Aaron Unt @UntAaron]

@CommnThreadCo when everyone has the same AI running their ads, the only edge left is the thing you're selling and why anyone should care. strategy becomes product again.

[Aaron Unt @UntAaron]

@AlexHormozi stock personalities are safe but they're also free. building a real one costs you people who preferred the fake version.

[Aaron Unt @UntAaron]

@TheSaschaWalter "don't grow too fast" is the most expensive lesson in dtc. cash conversion cycle will humble you faster than any competitor.

[Aaron Unt @UntAaron]

@aibrandscaling @moizali I built an internal tool for my own brands that does AI video ads end to end, currently top performers are done by it. A couple months ago this wasn't possible, now it' taking over

[Aaron Unt @UntAaron]

@AlexHormozi my closest competitor does the same revenue with 42 employees. i do it with 0.

irrelevance isn't the disease, it's what happens when you're too busy managing people to notice the market moved.

[Aaron Unt @UntAaron]

@AlexHormozi nah, more businesses die from being unknown AND bad. they just blame the unknown part because it's easier to fix than admitting the product isn't worth talking about.

[Aaron Unt @UntAaron]

@rabahrahil churn never announces itself. the brands losing the most customers right now have no idea why because nobody's calling to ask.

[Aaron Unt @UntAaron]

@AlexHormozi 95% of corporate ai pilots produce zero financial impact for exactly this reason.

the models aren't the bottleneck, knowing which jobs should stop existing is.

[Aaron Unt @UntAaron]

@yojimmykim @CommerceRound i'd talk about how we cut cs costs 50% for 34 dtc brands and what that did to their retention numbers.

turns out the fastest way to keep customers is actually answering them at 2am.

[Aaron Unt @UntAaron]

@alexcalish @moizali sure, dm me. fair warning i'm 19 and in estonia so my "minute to chat" might be your 3am.

[Aaron Unt @UntAaron]

@ecomchasedimond rule 6 is missing. segment your newsletter list the same way you segment your flows.

sending the same "relationship" email to a 30 day buyer and a 9 month cold subscriber kills deliverability faster than bad content does.

[Aaron Unt @UntAaron]

@getpostpilot can you suppress direct mail sends based on klaviyo engagement data too, or does the sync only flow one direction?