Dmitry Ive

Ex-engineer at a $3bn global consultancy, now helping businesses with email marketing. Past clients include the World Bank, EY, EBRD, Heathrow Airport and HS2.

[Dmitry Ive @V12TwinTurbo]

@poisondart14 Damn, it’s so smoky! I couldn’t even drink it when I first tried it 10 years ago!

[Dmitry Ive @V12TwinTurbo]

@poisondart14 What gentlemen you both are!

[Dmitry Ive @V12TwinTurbo]

@poisondart14 What radio station was it?

[Dmitry Ive @V12TwinTurbo]

@sdorsey_writer They don't make them like they used to (I mean rock bands, not kids😁).

Listened to a mix of Creedence, Dire Straits, Fleetwood Mac, the Eagles, etc. in the car with my 7yo last weekend - he seemed to like it!

[Dmitry Ive @V12TwinTurbo]

The best reward as parents is to see your children doing better than you.

I'm not too bad, thank you, Steven. My older son will soon be at a crossroads - he'll need to decide next year whether to go to university, take an apprenticeship, take a gap year, or even pursue entrepreneurship straight after school. He is still keeping all of his options open so far.

[Dmitry Ive @V12TwinTurbo]

@AndrewWriteCopy As usual, without reading the others:
- Run it as a beta version, invite people to join as early adopters
-Offer a guarantee suitable for the offer (money back, performance guarantee, etc.)

[Dmitry Ive @V12TwinTurbo]

@AndrewWriteCopy More fat = more flavour!

[Dmitry Ive @V12TwinTurbo]

After researching hundreds creators and businesses in the info space, I've found that many of them are leaving money on the table due to email deliverability issues.

The emails themselves are often solid, but they keep landing in Spam and the issue isn't being addressed for months, sometimes years.

From what I can see (I haven't had a chance to look inside all of them) it usually comes down to a lack of simple list management practices - like a welcome sequence, asking subscribers to take an action, and stopping emails to those who don't engage.

Some keep blasting their list for months or even years, even when emails are automatically going to spam.

[Dmitry Ive @V12TwinTurbo]

@AndrewWriteCopy If you don't have customer base/people who trust you - you can't upsell them, so I'd say front-end.

[Dmitry Ive @V12TwinTurbo]

@MercureCopy Dammit, Merc, I need to dedicate some proper time of the day for reading your articles. I can't just do it while scrolling on the go - they are too in-depth for that!

[Dmitry Ive @V12TwinTurbo]

@poisondart14 @TheCopyTitan Never thought about that, I guess I'm never using a hotel kettle ever again🤮

[Dmitry Ive @V12TwinTurbo]

@TheCopyTitan Deliberate virtue signalling on LinkedIn that looks demeaning and pathetic.

[Dmitry Ive @V12TwinTurbo]

@AlinDragu Thanks. You've got the most expensive one!😁

[Dmitry Ive @V12TwinTurbo]

@poisondart14 @AndrewWriteCopy Why do you call it a Finn, by the way, even though it's a Swede?

[Dmitry Ive @V12TwinTurbo]

@AndrewWriteCopy Proper ethics - that's how people should do business. Keep your karma clean and it pays off long term.

[Dmitry Ive @V12TwinTurbo]

@poisondart14 😂😂😂
Yes, what a crazy world we are living in!

[Dmitry Ive @V12TwinTurbo]

Life beyond market sophistication Level 5.

(2 possible scenarios)

A few days ago, @AndrewWriteCopy posted an interesting marketing challenge on X:

What can happen next after a market reaches sophistication level 5?

A funny case from my childhood came to mind.

Back in the early ’90s, right after the collapse of the USSR, Herbalife (as you all know, it's MLM weight loss supplements) entered the Russian market.

It was the first product of its kind ever sold in the country, and in just a few short years, it went through all the stages - from complete unawareness to massive popularity and sales boom, then to full skepticism.

After that, it was completely rejected by the entire market for years. To the point where the brand name became a public laughing stock and a household synonym for snake oil.

And for several years after, every classified ad for sales jobs made sure to specify "not Herbalife".

So my answer was - scorched earth. A complete rejection and death of the market.

Then I thought of the opposite case - when one company completely dominates the market and holds almost 100% share. It becomes the default choice for many people, without them even thinking about it.
Microsoft with Windows OS could be a good example, especially in the ’90s and 2000s.