Purnima V

Proud Hindu. Thinker. Blogger. Dreamer.

[Purnima V @Varadrajan]

@kadalcippi @dharmic_indians How about this?

[Sai Deepak J @jsaideepak]

1. Just got off a call with @UnSubtleDesi. I couldn't be happier for her and both of us couldn't help but discuss the harrowing days of post poll violence in West Bengal in 2021. So I am going to share what happened five years ago just so ppl know what happened. #WestBengal2026.

[Parimal @Fintech03]

Today, global dental giants are sprinting to launch Activated Charcoal lines, charging a premium for the charcoal revolution. But in 1925, a physician in a small Kerala village was already selling it in paper pouches. The British mocked it as primitive ash, while secretly, their own officers used it to scrub away the stubborn stains that Imperial White paste could not touch. An indian invented Biological Magnetism 100 yrs before the West could put a marketing name on it.

K.P. Namboodiri, an Ayurvedic physician, realized that the British were fundamentally wrong about the science. When paddy husk is charred at a specific temperature, it creates a micro-porous structure almost identical to what we now call Activated Carbon.

Namboodiri infused the ash with Pepper, Clove, & Ginger. The black carbon acted as a magnet (adsorption) to pull toxins & stains out of the gums, while the spices provided the thermal healing. He was practicing Molecular Chemistry in a small Kerala village decades before Western brands understood that carbon is the most efficient way to detoxify the mouth.

The British tried to market their white powders as a symbol of The New India... the educated, clean, Westernized Indian. Namboodiri flipped the script. He made his Black Ash a symbol of Vedic Purity. In the 1920s & 30s, the most orthodox Brahmins & the most radical revolutionaries in the South both used the Black Powder.

It became a silent way to identify who had rejected the British lifestyle. If your gums were slightly tinted with the dark residue of charred husk in the morning, it was a badge of honor. It said: "My mouth is cleaned by the soil of my ancestors, not the chalk of the King."

British dental companies tried to run smear campaigns against Black Powders, claiming they were abrasive. Namboodiri’s powder was so fine that it actually had a lower RDA (Relative Dentin Abrasivity) than the British chalk-based powders. It was physically impossible for the British to prove it was harmful.

The Black Powder was so effective at removing the stubborn stains of Betel Leaf (Paan) & Tobacco that even British officers in the South reportedly bought it in secret. They could not get their Imperial White pastes to remove the deep stains of Indian life, so they relied on Namboodiri’s Ash behind closed doors.

For 90 yrs, global giants like Colgate & Pepsodent spent millions on advertising to tell Indians that Black is Bad & White is Bright. In the late 2010s, those same companies launched Charcoal toothpastes at a luxury price point. They are now using the exact same tech K.P. Namboodiri was selling for a few annas in 1925.

If we look at a modern, high-end Activated Charcoal tube today, we are looking at a 100 yr old apology to K.P. Namboodiri. He was not backward; he was a century ahead of the global dental industry. The British used Chalk (a sedimentary rock) because it was cheap & looked clean. Namboodiri used Paddy Husk (a life-giving grain) because it was biological & functional.

K.P. Namboodiri’s legacy is the story of a man who looked at the waste of a rice field & saw a diamond. He took the blackest substance he could find & used it to give India its brightest smile.

[Amita Sachdeva, Advocate @SachdevaAmita]

The number has now reached 39 Advocates and 4 Law Students.

[Amita Sachdeva, Advocate @SachdevaAmita]

Call for Advocates: Join a Nationwide Pro Bono Legal Initiative for Dharma

We have created the email ID [email protected] to extend legal support in matters concerning Dharma and to build a strong network of advocates across Bharat who are willing to contribute to this cause.

We invite lawyers, including seniors, who are willing to assist on a pro bono basis. Our team will provide necessary guidance, along with drafts of petitions, complaints, FIRs, and other legal documents, to enable effective action in respective jurisdictions. Senior advocates willing to mentor and guide the initiative are most welcome.

This initiative is being coordinated from Delhi under the guidance of Sr. Adv. Makarand D. Adkar Ji (@AdkarMakarand).

We extend our sincere gratitude to Col. AJ Ji (@ajaykraina) and Aadi Ji (@AadiAchint) for actively spreading awareness, to Aadi Ji for the insightful podcast and for conceptualising this network, and to Jaipur Dialogues (@JaipurDialogues) for their valuable support.

Advocates interested in joining this initiative are requested to share the following details at [email protected]:

1. Name
2. Year of Enrolment
3. Place of Practice
4. Email ID
5. WhatsApp Number

This is a collective effort dedicated to Dharma. May the blessings of Bhagwan Shri Krishna guide us in expanding this initiative across the length and breadth of Bharat.

Jai Shri Krishna 🙏

[Dr. Shah @ankitatIIMA]

💥24th April, 2026 HUGE: VHP to launch mobile app for rapid mobilization of volunteers to assist Hindus facing emergencies.

28th October, 2025 #Prediction 50 people should reach in 10-15 minutes at the place of incident

[Comman Man @CommanMan777589]

You know what , Hindi influencers are doing a fabulous job!!

Dhurandhar peak details you are missing out 👏👏

[Organiser Weekly @eOrganiser]

What Have the Mughals Ever Done for India?

A point-by-point rebuttal to The Economist’s selective narrative.

Writes: Kirti Pandey
https://t.co/vCs9VEgdhx

[Purnima V @Varadrajan]

@ShefVaidya https://t.co/r9lMm5Sgmh this is a new low? Have you seen this.

[Tathvam-asi @tathvamasi6]

Another horrible Hinduphobia incident has been unearthed in #Lenskart stores.

Hindu Gods' photos have been ordered by the store managers to be kept at the feet of staff. 🤯😡

This is beyond phobia; this is pure hate. Only converts hate so much.

#BoycottLenskart completely. No more pardoning them. Lenskart must be sued and manager should be jailed for the rest of their lives. Their Hindu hate is clear.

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

Need emails of these people. The CEO of a publicly listed company reports to the board of directors, and a board meeting will probably happen anytime soon of @Lenskart_com. I want to email them all the messages and screen shots I have of employees documenting the #AntiHindu bias of the management headed by @peyushbansal and ask if this policy is board approved and SEBI approved.

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

Why I am so obsessed with @Lenskart_com and their lying CEO @peyushbansal ? I am obsessed with Lenskart because we Hindus have short memories. We flare up, we trend for a day, we forget. We move on.

Corporate India knows this. They have studied our pattern. They wait us out, before launching another anti-Hindu policy, another advertising campaign that demonises Hindu values.

Lenskart is not the disease. I know that Lenskart is just a symptom of the larger disease, of corporate India looking down upon Hindu culture and values. But you never ignore a symptom. You treat the symptom first, then you trace it back to its source. This is exactly what I am doing. Taking this matter to its logical conclusion, whether anyone stands with me or not.

A few years ago, I started #NoBindiNoBusiness alone.
No big handles. No political parties. No Hindu organisations supported me. All I got at first was ridicule, abuse, trolling. But then, something miraculous happened, ordinary Hindus, from Delhi to Dibrugarh supported me. They were tired of being invisible in their own land, tired of their sacred symbols being erased by the very brands that profit from them. The campaign became a success, everyone knows that.

This is another battle from the same war for cultural identity. I have been called obsessed before. I have been abused before. I have been ridiculed before. But what I have is tenacity.

I have been called a lone warrior tilting at windmills. But some windmills are real monsters. And someone has to fight them. Someone has to stay. Someone has to refuse to be distracted by the next outrage, the next news cycle.

I am not going anywhere.

Mock me. Troll me. Laugh at me. Every taunt sharpens my resolve. Every dismissal reminds me why this matters. I have a voice. I have presence. I have credibility and I know how to use it, for this cause, on this battlefield, until there is a result worth recording.

The question is not whether I will see this through. The question is, will all of you? #AntiHinduLenskart

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

#crowdsourcing, I have already been approached by several @Lenskart_com employees privately with their horror stories about how their points were docked in video audits for wearing bindi/kalawa, how they were denied leave for Hindu festivals, but their Muslim colleagues got time off for Eid very easily.

I am collating everything. But this is an appeal to all present and ex Hindu employees of @Lenskart_com, if you ever felt discriminated against, please reach out in DMs. I give you my word that your identity will be protected.

We need to make this an example so that no company dares to have such discriminatory policies after this. I am willing to stick my neck out for this cause, are you?

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

I have irrefutable proof that @Lenskart_com CEO @peyushbansal is LYING when he says that the grooming code that says NO Bindi is ‘outdated’. I have proof of a video audit with the date 08/04/2026 where an employee was given a low rating for wearing a bindi. Will share in due course. Happy to share everything with a good lawyer. Lenskart is a publicly listed company that has to follow @SEBI_India guidelines, not Bansal’s private enterprise and they are violating article 15 of the Indian constitution. Cc @Vishnu_Jain1 @JethmalaniM ji

[SETHU @KodappullySethu]

Enough is enough
These establishments deserves no apology! By insulting Lord Guruvayurappan, they’ve wounded billions of Hindus
Using the sacred Lord Krishna for cheap meat ads is a calculated insult that won't be forgiven.A thunderous protest must rise against this malice

[Radharamn Das राधारमण दास @RadharamnDas]

A non-vegetarian, Muslim-owned restaurant in Kerala has used an image of baby Krishna alongside meat in an advertisement for Vishu. The owners of the restaurant are Mohammed Hisham & Muhammed Uvaise. The central government appears so helpless that it could suspend Nupur Sharma despite no fault on her part, yet does not have the courage to take action against those responsible for this. Such a government seems ineffective when it comes to protecting the sentiments of Hindus. Please act & arrest these terrorists

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

Wow, thin skinned politicians afraid of criticism like @MahuaMoitra @ShashiTharoor and @sagarikaghose have blocked me before, but this is the first time, @Lenskart_com, a publicly listed company has blocked me, and yes, I have been a paying customer several times in the past. Well done @peyushbansal. Clearly shows your company has something to hide when the official handle starts blocking ordinary citizens for merely questioning policy that is in public domain! I take it as a badge of honour though :)

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

Sorry, does NOT cut it. Who drafted this atrocious document? How did it even pass the first cut in the internal meeting? Who drafts your policy? What is the current policy document? Why are you not making it public? How about a simple, clean, clear apology saying that you are sorry your company fu@&ed up? @peyushbansal, you don’t need to add ‘context’, you need to apologise. You company policy, as recent as Feb 2026 said explicitly that hijab was okay, but bindi/tilak/Kalawa was NOT okay. In a Hindu majority country where your customers are primarily Hindu. NEVER going to buy from @Lenskart_com EVER again. #NoBindiNoBusiness

[Shefali Vaidya. 🇮🇳 @ShefVaidya]

Question is, why in a Hindu majority country, where majority of the customers are Hindus, would @Lenskart_com even have such a stupid and blatantly discriminatory style document in place as a policy for even a day? Why is Hijab okay but bindi, sindoor and Kalawa are not? Who decided this policy? Why did you wait for guidelines to ‘evolve’? Hire a better lawyer @peyushbansal, your explanation makes it worse #AntiHinduLenskart

[Tathvam-asi @tathvamasi6]

For all who are crying in replies, here’s what he said when Modiji’s mother Hiraben passed away.

So you can keep your sympathies up your….

[AstroCounselKK 🇮🇳 @AstroCounselKK]

Humble request ..
Share max ..
Let this reach maximum Hindus across nation ..

हमारी इस Gen Alpha बिटिया ने कड़वी सच्चाई बताई है,
जरूर सुने 👇