New study out in JCM! Immersive game design boosts gamer loyalty. Insights from 200+ Chinese gamers. Read more: [https://t.co/DvxxVgYVa1] #VideoGames#Research
Our #football fan loyalty #researchpaper now has a volume/issue number:
Rahman, Rosenberger et al (2024). Keeping the Ball Rolling: Using the S-O-R Framework to Investigate the Determinants of Football Fan Loyalty. Asia Pacific Journal of Marketing and Logistics, 36(1), 122-147.
What brands can do to keep the highly engaged customer actively participate with their content in its social media pages? This research delve into how brand’s social media page innovativeness and interactivity can help with sharing behaviors.#innovative#socialmedia#brand
If anyone would like some actual (friendly) writing advice for the next few minutes please feel free to ask! I’m no L. Ron Hubbard but I’ll do my best.