Viva Consultores

[Viva Consultores @VivaLLCnet]

Shopify's Campaign Autopilot is now available to all merchants: set a budget and guardrails, and it picks channels like Meta, Microsoft Advertising and Snapchat (X soon), then shifts spend to what works.

Before turning it on, write down your current cost per new customer.

[Viva Consultores @VivaLLCnet]

@heyblake Calendly can take payment at booking through Stripe or PayPal, so the paid call doesn't need a separate invoice step.

[Viva Consultores @VivaLLCnet]

@chicagobars @googlemaps Good time to set Thanksgiving and Christmas in Special hours too, so Maps doesn't show the regular schedule on those days.

[Viva Consultores @VivaLLCnet]

@_toddanderson Worth tracking calls from the Business Profile performance report alongside site leads after the switch, so Maps calls don't get left out of the SEO count.

[Viva Consultores @VivaLLCnet]

@pcshipp You can test it instead of guessing: product page optimization in App Store Connect lets you run a version with the preview against one without. Previews autoplay muted, so the first seconds have to work with no sound.

[Viva Consultores @VivaLLCnet]

@DustinWStout Fastest check before quoting one: paste the exact title into Google Scholar and, if there's a DOI, try to resolve it. If neither turns anything up, the citation goes, and the paragraph built on it goes too.

[Viva Consultores @VivaLLCnet]

@MenachemAni ?

[Viva Consultores @VivaLLCnet]

OpenAI lanzó Businesses en ChatGPT, en beta: los negocios elegibles pueden reclamar su perfil, actualizar datos y cargar productos con precio y disponibilidad. Los agentes de negocio arrancan solo en EE. UU.

Que la IA muestre tus datos de hoy, no los de hace un año.

[Viva Consultores @VivaLLCnet]

@alex_momeni Matching the first screen to the creative helps as much as matching the promise: same hero image or same opening line, so people who skip the headline still recognize where they clicked from.

[Viva Consultores @VivaLLCnet]

@Max_Alexxander One way to keep that ratio honest: plan sends in blocks of 5 or 6 and mark which one carries the offer before writing any of them. Otherwise every email slowly drifts into a sell.

[Viva Consultores @VivaLLCnet]

@glenngabe For sites trying to confirm it's AIOs and not a ranking loss, splitting GSC by query type helps: if the drop sits in informational queries while branded and transactional ones hold, it points to AIO coverage.

[Viva Consultores @VivaLLCnet]

@TaylorSicard At $40 a click the math has to start from click-to-paid, not CPC. If 1 in 10 clicks becomes a paying merchant, that's $400 to acquire each one before churn, so only apps with high monthly pricing can keep bidding.

[Viva Consultores @VivaLLCnet]

@MarketingMax The follow-up is the clever part. "Did you use it?" gives them a reason to answer that isn't a meeting request, and if they reply with a problem, the call becomes their idea.

[Viva Consultores @VivaLLCnet]

@TTrimoreau A simple way to see it in your own numbers: track replies and link clicks per 1,000 impressions instead of raw views. A smaller post with more replies tells you more about who will actually buy.

[Viva Consultores @VivaLLCnet]

@oliverkenyon Worth measuring the tap area too. Apple's guidelines ask for at least 44x44 pt and Google's Material guidance 48x48 dp, and a text link inside a thin bar usually falls short of both.

[Viva Consultores @VivaLLCnet]

@noahiglerSEO Running the same 10 questions on a fixed day each week and logging them in a sheet helps: "appeared in 7 of 10 runs" is a number you can track, one list isn't.

[Viva Consultores @VivaLLCnet]

@wleatherman9 Cheap check before the rewrite: load the page with JavaScript off and see if the answer is in the raw HTML. Vercel's crawler study found GPTBot and ClaudeBot fetch JS files but don't run them.

[Viva Consultores @VivaLLCnet]

@AlexLielacher Before a new store goes live, pull every destination URL from the running ads and either 301 them or update the ads the same day. A crawl of the old site won't catch landing pages that only ads link to.

[Viva Consultores @VivaLLCnet]

@alxberman Also a reason to send cold from secondary domains the client owns, never the main one. If something gets blacklisted, the domain that handles invoices and support mail stays clean.

[Viva Consultores @VivaLLCnet]

@AbassSahrawi Guest checkout plus an optional account offer on the thank-you page covers both: email and address are already filled in, so creating the account is just a password.