Laurence Mollard - Product-Led Growth & SEO

Product-Led Growth & eCommerce Specialist
@Propertyfinder | Ex. @Jumia_Group #Rakuten #Cadremploi #RocketInternet

[Laurence Mollard - Product-Led Growth & SEO @WMKT_fr]

Thrilled to attend Google Search Central Live Dubai 2025 with the amazing John Mueller and Martin Splitt! 🇦🇪

Great insights on the future of Search, SEO, and AI — always inspiring to learn from the best. 🚀
@googlesearchc
#SearchCentralLive #Dubai #SEO

[ILIAS ISM @illyism]

This is the entire google SEO algorithm in 1 screenshot:

[Google Search Central @googlesearchc]

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates:
https://t.co/43pVoYH8k7

[Seg @5eg]

Infographie exclusive du fonctionnement de Google Search by @resoneo et l'article explicatif qui va avec... désolé c'est un peu long😅, mais c'est pour la bonne cause ^^ #SEO #GoogleLeak https://t.co/MSsJbZFVeG

[Guillaume Peyronnet @GPeyronnet]

#halloween #seo

[Glenn Gabe @glenngabe]

BTW, if we ever needed an AIO filter or report in GSC, NOW WOULD BE THE TIME. :) Again, it's maddening trying to track AIOs in GSC. I wrote a post on SER a while ago explaining that (and showing examples that should be clear in the data). Nope. Here's that post: https://t.co/EhUTIbomYj

[Property Finder @propertyfinder]

Golf course views, poolside meetings, or a beach for your backyard, Property Finder has a home for every lifestyle! #PFforEveryLife #PropertyFinder

[Barry Schwartz @rustybrick]

Google Search ranking volatility and chatter still super heated, even days after the August core update completed - is it the tail end or something new? https://t.co/Oij2FVQNPO

[Barry Schwartz @rustybrick]

Google August 2024 core update is done - here is what we know
- Few saw full recoveries
- Some saw small recoveries
- Most saw nothing or even more hurt
Here are some of the facts, volatility charts and more from the SEO community on this update
https://t.co/ZNkPG0eaac

[Google Search Central @googlesearchc]

This roll-out is now complete.

[Barry Schwartz @rustybrick]

Google Search Console performance reports are indeed catching up but the fresh data is being reprocessed and is not 100% accurate yet, the fresh data reports are off right now, Google needs a few days to fully reprocess it - patience https://t.co/DcBHRz7vM7

[Brodie Clark @brodieseo]

Good news: Google Search Console has now updated (after a massive delay).

Bad news: literally every property I have access to looks like this - clearly a data collection issue.

[Himanshu Sharma @analyticsnerd]

FAQ: How do users from Google organic search browse my website in #GA4?

Follow the steps below:

1) Navigate to the ‘Explore’ > ‘Path Exploration’ report template in your GA4 property.

2) Name your report 'Organic Search Traffic Flow'.

3) Set the date range to the last 28 days (or longer).

4) Create, save and apply a new user segment (Organic traffic) based on the following configuration: First user medium contains organic.
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5) Use the 'Device Category' dimension as the breakdown dimension.

6) Use the 'Total users' metric as VALUES (instead of 'Event Count')

7) Select 'Page Title and Screen name' from the drop-down menu under STEP +1:

8) Click on the blue bar next to one of the page titles to add a new step to the report, which shows the list of pages users are navigating to.
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Let’s click on the 'Home' page to see which pages users are navigating to from the home page when they visit your website via organic search traffic.

Note: If you want to see the list of events triggered from the 'Home' page, then select 'Event Name' from the drop-down menu under STEP +2:
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9) Hover your mouse over a page title (say 'Home') to see the breakdown of users by device category.

10) Click on the + MORE button to see a bigger list of the pages users are navigating to from the home page.

That’s how you can visualize the traffic from Google organic search in GA4.

[Dana DiTomaso danaditomaso.bsky.social @danaditomaso]

💡 Not all clicks are created equal in GA4. Check out my free lesson all about the attribution models in GA4 and how they can impact your reporting -- you can find it on our site here: https://t.co/SX5CR5v3Fp

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

The Google API Should Change How You Do SEO: https://t.co/pQlnr2iPGl

Please, don't ignore the leak just because you're not technical. I'm not either! But there's enough in here, and in the reporting from folks investigating, to make it worth your time, promise.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention.

I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

[Alek Asaduryan @Ldnbox]

I spent most of yesterday reading about the leaked Google Search API documents.

Wow!

Here are the top 14 findings for me 👇

[Lily Ray 😏 @lilyraynyc]

I know people like @marktraphagen have shared this info before, but I’m still pretty sure many people still don’t understand these nuances about AI Overviews:

⭐️ AIO only shows to US users who are logged into Google on Chrome, Firefox or Safari

⭐️ incognito mode must be turned off.

⭐️ AIO in Labs (previously SGE) is an experiment that shows different results than what users see *without* the AIO experiment enabled

⭐️ some US users will see AIO without enabling the feature in Labs, or after turning the feature off (these were many of the complaints we previously saw in Google’s community forums)

⭐️ the actual answers for Labs-enabled AIO and AIO without labs can be dramatically different

⭐️ AIO with Labs turned off is the “true” version of what the AIO actually looks like in the wild

⭐️ the beaker symbol next to an AIO is an indication that Labs is tuned ON.

⭐️ Google seems to have scaled back how many non-Labs AIO answers appear for different queries in the last week, especially YMYL queries - but that’s just anecdotal based on my own experience

More info here:

https://t.co/ZFPktX7NhR

[Laurence Mollard - Product-Led Growth & SEO @WMKT_fr]

Main Takeaways:
Brand matters !
Page Titles are still quite important.
EEAT might not matter as directly as some SEO think.
Content and links are secondary when user intention around navigation is here.
Need established credibility & navigational demand among a sizable audience.

[Laurence Mollard - Product-Led Growth & SEO @WMKT_fr]

What we learnt:
#1: Navboost, use of clicks, CTR, long vs short clicks & user data
#2: Use of Chrome clickstreams to power GG Search
#3: Whitelists in Travel, Covid & Politics
#4: Employing Quality Rater Feedback
#5: GG Uses Click Data to Determine How to Weight Links in Rankings

[Laurence Mollard - Product-Led Growth & SEO @WMKT_fr]

What we learnt:
#1: Navboost, use of clicks, CTR, long vs short clicks & user data
#2: Use of Chrome clickstreams to power GG Search
#3: Whitelists in Travel, Covid & Politics
#4: Employing Quality Rater Feedback
#5: GG Uses Click Data to Determine How to Weight Links in Rankings

[Barry Schwartz @rustybrick]

Google Search ranking and API data leak, reveals over 14,000 ranking features and so much more https://t.co/b9J8nUu3AV via @randfish @iPullRank