A complete e-commerce redesign for Hoom. We restructured the entire experience and introduced a more editorial visual direction built around the brand’s existing assets. The new platform brings more clarity, rhythm, and depth to the customer journey through a series of custom-designed solutions. Storytelling became a key part: bringing more attention to craftsmanship, material, and the people behind each piece. A reflection of Hoom’s identity as a family-run business.
Auriga builds electrically powered, on-demand hypersonic launch technology.
Expanding from commercial to defense, they faced the challenger: how to unify one system across two specialized worlds without losing the brand's identity. That’s where we stepped in.
WEBPicks: @wearetonik redesigned Auriga Space’s site to clearly present electromagnetic propulsion and support long-term defense, space, and investor engagement. https://t.co/zlxvnOuCVB
Two of my ecommerce designs have been featured on EDA https://t.co/Xy0bo8KGJp as a Store of the Day.
(1)
https://t.co/uXg8WHk6Le
(2) https://t.co/2hQSKhU6El
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we've shipped brand, deck, and product design for 40+ teams at a16z speedrun 005 - all in under 2 months. a blur in the best possible way.
designed for 100+ early-stage startups …this year alone. founders do seem to have a type. :>
see the work ↓
(2024) I designed a custom e-commerce site for Wiśniewski, a Polish cherry liqueur brand focused on craftsmanship, nostalgia, and taste. Art direction shaped motion and microinteractions to match its calm, crafted feel.
https://t.co/kN4IxzzEJS
Giving executive recruiting a glow-up? Hand-drawn ink illustrations, deep blue vibes, and zero stock photos? A little unorthodox, but exactly how you make connections worth remembering.