WPP Media

Media is changing. So are we.

[exchange4media group @e4mtweets]

WPP Media takes home OOH Media Agency of the Year, setting the benchmark for innovation, strategy and impactful outdoor campaigns.
A well-deserved win for redefining how brands connect with audiences in the OOH space. 🏆

@wppmedia

#OOH #OutdoorAdvertising #MediaAgency #WPPMedia #IndustryExcellence

[WPP @WPP]

Visibility alone won’t win in the age of AI.

AI interprets, validates and recommends before people search.

We outline the 8 shifts brands must make to win the AI consumer journey → https://t.co/gQietR8nP9

[Ogilvy @Ogilvy]

It’s time to #FeelItAll! ⚽ 

Today, @CocaColaCo unveiled “Uncanned Emotions,” its latest global film for the FIFA World Cup 2026, capturing the raw, unfiltered passion that defines football fandom on the world’s biggest stage. 

Created by @WPP Open X led by Ogilvy and supported by WPP Production and @WPPMedia, the film leans into the full spectrum of emotion that comes with the game from the highs, the heartbreak, and everything in between, showing how Coca-Cola is present not just in celebration, but across every feeling. 

Featuring the voice of a generation of fans, Peter Drury, in English and the thrilling and exhilarating Luis Omar Tapia in Spanish, the film from @WeAreBiscuit and director Isaiah Seret delivers an immersive play-by-play of fan emotion that feels as intense as the match itself. 

As one of FIFA’s longest-standing partners, Coca-Cola continues to show up at the center of culture, connecting fans through the shared experience of feeling every moment together. 

Excited to see the momentum continue through new and immersive activations in the months ahead! 

#CocaCola #FIFAWorldCup #FeelItAll #WPPOpenX

[The Media Leader FR @MediaLeaderFR]

@wppmedia remporte le prix « Groupe Média 2026 »
https://t.co/e1EwMTr2J1

[VML @vml_global]

Tomorrow: WPP experts decode #CES2026’s top innovations.

What’s hype vs. real? How will brands adapt to shifting consumer expectations?

📅 Jan 21 | 3-4 PM GMT | 10-11 AM EST
🎙 @WPP, @WPPMedia & VML leaders

Register now: https://t.co/OVJXi4JczY

[WPP @WPP]

Why build a behavioural science AI agent?

Because behaviour change is at the heart of everything we do at WPP.

Now, that expertise is built into WPP Open – with a new AI agent that blends cutting‑edge behavioural science with deep human insight. 👉 https://t.co/LxpdOkMLXL

[WPP Media @wppmedia]

This is sports marketing designed for how fans engage now, and where the category is headed next.

https://t.co/5w2UUTd89A

[WPP Media @wppmedia]

Introducing WPP Media Sports, where sports ambition meets intelligence.

https://t.co/5w2UUTcAk2

[WPP Media @wppmedia]

Impact in sports isn’t driven by passion alone. It requires smarter planning, connected activation, and clear measurement across the entire ecosystem — so investment works harder and delivers real business outcomes.

[Variety @Variety]

WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games https://t.co/FTB9JyfmFG

[WPP @WPP]

Launching today on WPP Open: Agent Hub.

We're bringing the best of our company's thinking, methodologies and best practices to every client and our 100,000 employees across the world. It amplifies productivity and scales our expertise.

https://t.co/cYmJvWU8WC

[Campaign Middle East @CampaignME]

WPP Media’s Yasmine AlTurk explains how the metric of attention unifies measurement and unlocks growth in the region’s fragmented media landscape.

#opinion

https://t.co/nYX3jifXND

[Andy Plesser @Beet_TV]

Retail media’s growth is being held back by fragmented measurement, and only widespread adoption of standardized metrics will unlock the channel’s next phase of scaled investment, says @WPPMedia’s Jason Wescott in this interview https://t.co/4k0w8GhdAr

[DOOH.com @WeAreDOOH]

Next up, Christy Downes from our Dynamic team!

Favourite Campaign: TFL Santander Cycles

“This was the culmination of a great collaborative effort between TFL, @wppmedia OOH, @WavemakerUK, @VCCP, and ourselves, and it was lovely to celebrate this success in person!” 👏

[Andy Plesser @Beet_TV]

@WPPMedia’s Silvia Sparry suggests that agentic AI could resolve the tension between personalized targeting and consumer privacy by shifting the industry focus from fragmented identity-based data to more sophisticated, integrated intelligence: https://t.co/8hJusDdCM4

[WPP Media @wppmedia]

WPP Media x Meta have officially released the Collaborative Ads Playbook in India: https://t.co/59H9ykdTjm

Built for today’s commerce reality:
- 80% of Indian shoppers discover products on social
- 50% buy things they weren’t searching for
- Quick commerce: +7–8% MoM

[afaqs! @afaqs]

AD - @KFC_India and @wppmedia just turned a busy Mumbai stretch into a one-kilometre food story.
A sequence of back-to-back billboards transformed the city’s skyline into a moving Feastival.

https://t.co/GKFSOvEUtE