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@leesearcher There's strict hierarchy inside the fans group. The more you contribute (money and energy), the higher status you might have. Such incentives makes the fans to discuss their idols more on the internet and get more exposure for their idols.

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@leesearcher The engagement performance of Kpop fans is so notable maybe because of the culture behind it- There are a lot of rankings among the different kpop bands, and even inside the Fans Group, there are measures to measure the fans contribution through how many posts then post per day

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@jtlunawan1 @leesearcher And also WeChat is banning outside links from Taobao... I think people are more likely to buy it when can access it easily after they see the ads.

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@leesearcher posting the ads, which makes me feel less reluctant to read her ads. It is reported that Li has a high conversion rate of its readers into buyers. I believe inbound marketing plays an important role here.

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@leesearcher I started following Becky Lee when I was in High school and witnessed her growth on the internet. Unlike others, all her sponsored promotion was labeled with tag so the readers can choose whether to click into it. She also include many useful suggestions on what to wear before

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@Ketermezo @leesearcher Totally agree with you!

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@leesearcher But sometimes when the sponsored content is so absolute, I will lose trust in the influencers.

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@leesearcher I think the influencers are faking because they want to get endorsement from the brand and to get the brands attention. But for customers, this could be harmful-- the influencers might post fake and misleading contents that induce them to buy things.

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@qiu_ziyue @Ketermezo @leesearcher Build on that, I am wondering how effective they are when they try to recommend products to us based on our daily conversation.

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@leesearcher I saw some possibility for the advertisers to do SEO on smart speakers! And I agree with Zoe that the customer's privacy shouldn't be neglected. I think Unilever and P&G are making a smart move towards connecting certain scenario with their products.

[XYZlook- @XZlook]

@leesearcher It's really interesting to analyze people's emotion about a commercial in a more visible and measurable way.