Ynk91

School teacher turned e-commerce entrepreneur. 💻📈

[Vilobatir Kedis @vilobatirkedis]

Kilgour MD's hair quiz tells a 54 year old woman her scalp is 85

https://t.co/x5nFf40sCE

I took it 3 times with different ages and answers

She already knows her hair is thinning, that's why she clicked the ad

A scalp that's 30 years older than she is gives her a number to put next to her own age

They call it her scalp age score

Then she gets a table with her answers in one column and the women from their clinical trial in the other

The headline over it is "You match the trial's top responders"

So the study is now about women like her

Her score shows up again on the offer page: "Your scalp age 75-85 years"

What she's buying at that point is a way to bring that number down

[Pierre Chelala @ChelalaPierre1]

as long as your target demo is in the 40-60 age group

you will make those sales bro

they got purchasing power and problems you can solve.

[Will @ecomwill]

@ChelalaPierre1 I will never start a brand that does not market to this demo ever again

[Shaun Eng @shauneng]

We added $100k/day in profitable spend... doing f*cking NOTHING
⠀
Bounties are a cheat code.
⠀
1,000+ marketers make ads for your brand. You only pay for the ones that work.
⠀
Creative was always the bottleneck. Now it's someone else's problem 💀

@ecombounty OP method

[Zak @zakburgers]

Recover shit out of your abandoned cart flow

Make sure to not do:

- You left something behind (1st email sent in 15 min)
- 2nd email: social proof
- 3rd email: 15% OFF
- 4th email: your discount expires

Do instead:

- Your order is ready to ship (1st email sent in 30-45 min)
- 2nd email: money-back guarantee
- 3rd email: $6.21 credit
- 4th email: store credit expires today

[Stefan Georgi @StefanGeorgi]

DTC Secret #13 - Leverage Microvariants

Okay so whenever you write a new ad…

You don’t just write one single hook.

Instead, you write your primary hook…

And then you create 5 to 7 additional hooks and opening lines for that exact same ad.

That way, your media buyers and editors have multiple variations to test right out of the gate.

This is standard operating procedure…

And yet, this is also where so many marketers (and especially AI) get stuck.

Because when it comes time to write those 5 to 7 alternative hooks…

People usually make one of two big mistakes (and they are very much related):

**Mistake #1: Pulling Ad Copy to the Top and Calling It a Hook

This mistake gets made by both humans and AI…

But I’ll focus on the AI part of the process since most folks use LLMs for their copy these days.

Let’s say you’re writing an ad for a skincare product…

The concept is about how heavy metals can damage your skin…

And the product has ingredients that help your skin cells detox those heavy metals (a process called chelation).

You write the ad..

Then you ask the LLM for alternative hooks…

And it just crawls deeper into the body copy of the ad and then pulls out that copy and pretends it’s a hook.

So instead of a fresh opening, it spits out boring, mechanism-heavy stuff like:

“Here is how chelation binds to heavy metal ions to protect your collagen.”

Or it just takes some moment that happens later in the ad and pulls it to the front, like this:

“A friend told me about this eye serum at brunch, and after two weeks I was shocked by the results.”

The first hook sucks.

The second hook is not bad… the FIRST time you see it.

But when AI just keeps giving you that same hook again and again, it gets frustrating fast.

**Mistake #2: The “Net New” Mistake

Both marketers and LLMs typically assume that every alternative hook needs to be a completely different, unrelated premise.

So say your winning hook is something like the following:

“I washed my face with filtered water for 30 days, and the results were crazy.”

Okay, that’s a decent hook…

But what could those alternative hooks you create for the ad look like?

Typically, if you ask AI, or a junior creative strategist…

It’ll be stuff like I mentioned in Mistake #1:

“Here’s what heavy metals do to your skin.”

“My dermatologist just told me about something called chelation, and I need to tell someone about it.”

Stuff like that.

I’m not saying those hooks are horrible…

It’s just that they ignore some of the lowest-hanging fruit when it comes to your ads…

Which is to test microvariations of the initial hook.

And that looks like this:

Original Hook:

“I washed my face with filtered water for 30 days, and the results were crazy.”

Microvariant 1: “I washed my face with refrigerator water for 30 days, and the results were crazy.”

Microvariant 2: “I washed my face with bottled water for 30 days, and the results were crazy.”

Microvariant 3: “I washed my face with purified water for 30 days, and the results were crazy.”

Microvariant 4: “I washed my face with ice-cold mineral water for 30 days, and the results were crazy.”

Microvariant 5: “I washed my face with bottled mineral water for 30 days, and the results were crazy.���

Microvariant 6: “I washed my face with volcanic mineral water for 30 days, and the results were crazy.”

See what we did there?

We took one decently strong hook and turned it into 6+ hooks we could test.

And, honestly, I could keep going…

“Glacier Water,” “pH Water,” “Alkaline Water”

The list goes on and on.

And when you do this…

You will be shocked by just how big of a difference changing a few words in your hook can make.

But also, it makes sense…

Because while “filtered water” might not grab a prospect’s attention and stop the scroll…

“Volcanic mineral water” very well may.

-SPG

P.S. A quick pro tip if you’re using AI to help brainstorm:

When asking an LLM for alternative hooks, don’t just say: “Give me X more hooks for this ad.”

If you do that, it’ll default to Mistake #1 and give you robotic mechanism lines.

Instead, tell it:

“Give me X micro-variations on this opening line by swapping out the core scenario or noun with more unusual, curiosity-inducing alternatives.”

You’ll tend to get some interesting results.

For example, I just took that initial hook and asked StefanBrain to give me 5 more variations, and here’s what I got:

“I washed my face with sparkling mineral water for 30 days, and the results were crazy.”

“I put grass-fed beef tallow on my face every night for 30 days, and the results were crazy.”

“I washed my face with medical-grade saline for 30 days, and the results were crazy.”

“I washed my face with fermented rice water for 30 days, and the results were crazy.”

“I dunked my face in a bowl of ice water every morning for 30 days, and the results were crazy.”

Plus it gave me this bonus one, which is kind of interesting:

“I washed my face with raw unpasteurized honey for 30 days, and the results were crazy.”

[Henry @HenryCrochemore]

The proof stack becomes much more powerful when the mechanism comes first. Instead of asking the viewer to interpret a pile of testimonials, you give them a specific belief that the proof is supposed to reinforce.

[Chuckie Hates eCom @chuckiegregory]

Plug this into post purchase flow 1 day after fulfillment and print.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Effective copywriting is all about tapping into people’s emotions.

Once you understand what makes them tick, you can craft compelling copy that drives them to action.

As a “cheat sheet,” Clayton Makepeace developed a system of 16 “dominant emotions.”

Here’s how to use them:

[MRR 🌍 @MR_MRR4]

Seeing these ‘ Fake vs Real ‘ ads everywhere for supplement brands

They must be printing

But now even the ripped fake brands are doing it😂

What a cycle lol

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

5 years later, this still works:

[Vilobatir Kedis @vilobatirkedis]

Koprez tells people with heel pain that their condition changed at week 4

- Advertorial https://t.co/E35enAgzms
- Listicle https://t.co/4e7Z9Ysc1J
- Product page https://t.co/eMIX59cvbm

The whole funnel runs on one idea

For the first 4 weeks heel pain is inflammation

After that it becomes a different problem

That one line turns everything the reader already tried into proof

Ice and stretching helped at first and then stopped

Most people read that as "nothing works for me"

Here it becomes evidence that the problem moved on and the old fixes stayed behind

What I like most is that the page agrees the old fixes worked, for the first 4 weeks

He doesn't have to admit he wasted money on them

Then a 3-question self-check lets him put himself in phase 2

"Did ice stop giving you relief, when it used to help?"

Anyone clicking a heel pain ad after months of pain answers yes

He has diagnosed himself

Every other fix now belongs to a phase he's already past

The listicle and the product page repeat the same phase line from the top

If your buyer has had the problem for a while:

- Split it into an early phase and a late phase
- Let the old fixes win the early one
- Write a self-check that puts him in the late phase
- Sell yours as the fix for the late phase

[ron | e-comm owner & operator @ron_ecomm]

you need to apply your battle tested D2C funnel building skills onto B2B, it will feel like that scene in Naruto where the dude removes the the weights

10 days into our first ever B2B lead gen funnel: 30 leads with 40-50+ stores

closed 3 already (fully paid)

if you do your Lifetime GP to CAC math it's probably like 200x ROAS so far😂

us D2C idiots are finally re-discovering what ancient pre-internet people used to do and retail was the original subscription play LOL

jokes aside, I am like 95% sure your leads will never see an ad that hits their specific situation so precisely before because it's so niche

using our estimate, we are looking for 1 in 10000 people in the country. so imagine a message that applies to only 1 person in a town of 10,000 people and you as that person see that on your FB feed. that's how specific it is. as long as the ad messaging is precise, it will work.

thinking out loud, the customer consideration lifecycle is going to be much longer and that you should really utilize the momentum from the initial converted customers in the story telling as testimonials.

[Vilobatir Kedis @vilobatirkedis]

Primals turns the reason you bought an electric toothbrush into the reason to replace it

- Listicle https://t.co/4UzNKZS35y
- Comparison https://t.co/N8jlThyQJX

Their reader already owns a sonic brush and thinks it's the healthy choice

Reason 1 goes after the sonic motor itself: "The electric motor grinds the nylon even faster"

The feature he paid extra for is now the thing making it worse

The headline adds "Most people have no idea"

That line lets him off the hook for buying it

The part I like most is reason 2

The second you scare someone off his current product, he goes looking for the obvious swap

For toothbrushes that's castor oil bristles

Primals shuts that door before he opens another tab: castor oil bristles are still nylon

Then they hand the power back with the same sonic clean

Switching costs him nothing he liked

And the guy who won't throw away a Sonicare gets his own page

It sells only the bristle heads that click onto the handle he already owns

If your product replaces something your buyer already owns:

- Make its main selling point part of the problem
- Kill the obvious alternative before he goes looking
- Give owners a cheaper way in that works with what they have

[Jacob @jforjacob]

We did it

Over 90% of our tickets are now automated

Our CSAT has also never been better

@commslayercom goated

[Steve Tan @heystevetan]

Lark might be the most underrated tool ever.

It's like Slack, Zoom, Drive, Mail and Google Air Table in one. And it's better + cheaper than all of them.

We basically run our whole company on it. Instead of just docs or meetings, we use it for our complete workflow:

- AI notes and transcribes all meetings

- Every member on the team has a personal +1 Hermes agent in chat, directly on top of Lark CLI with the latest models

- Fireflies MCP connects the agent to meetings, docs and external apps

- Lark Wiki acts as the company memory with Lark Base as the company brain

- Every +1 agent has a personal brain and can create automations tailored to each member's needs

A small team gets all this without switching tabs or paying for 10 different subscriptions.

It's one of the best SaaS setups to come out.

If you're a founder, install Lark. Thank me later.

[Igor @IgorWoorts]

Last week we tested a similar format: talking-head style where the creator calls a customer who just placed their 10th order.

We built up the sequence so it still works as TOF:

Ask about their problems → customer explains the benefits they experienced + desired outcome → introduce the product.

We used the CUSTOMER as the authority instead of like a specialist/doctor.

This ad is the top spender rn inside our client��s campaign.

AI format testing >>>

[Max Marchione @maxmarchione]

I've been sleeping with the head of my bed raised for a while, and I'm surprised more people don't do it.

Inclined bed therapy (IBT) helps with acid reflux, sleep apnea, airways, puffy face, etc.

Basically, when you lie flat stomach acid can flow back up into your throat, and when you sleep you swallow less, so it stays there. Hence the burning, 3am wake-ups, coughing, etc.

If you tilt the bed, the gravity keeps the acid in your stomach. A systemic review of 5 controlled trials found that IBT generally improved reflux symptoms and acid exposure.

In another study of 52 people with obstructive sleep apnea, it helped reduce apnea events by 32%.

Some people report less facial puffiness, but that's mostly anecdotal.

I use an Avocado adjustable base to raise the head of my head and it's been extremely helpful.

[Brad UGC @EvoBradley]

This is how you sell a product without making people feel like they’re being sold to.

“Body acne gives me the ick 😭”

Then she pans to her boyfriend laying in bed with her lol.

Why this works:

> Controversial hook: You immediately want to hear what she’s about to say

> Couple dynamic: Feels like you’re watching a random video from their relationship, not an ad

> Visual proof: Shows his acne before, then literally rubs his chest showing how clear/soft it is now

> Product comes second: You’re already bought into the story before you even know what she’s selling

> Natural demo: Ends by literally getting out of bed to show what he uses in the shower

This is the type of UGC I love.

The product is basically just a character in the story.

[Harry @harrydelmege_]

For yappers the cta looks a lil something like this:

‘Last time I checked they were running X% off, and they have a X day guarantee. Make sure you click this link and don't get an Amazon knock off as they don't work’

If you make em get the bus all that way hit em with a CTA