Yusef Robb

Storytelling. Strategy. Crisis. Founder: tk/Communications, LLC.

[Yusef Robb @YusefRobb]

@Dodgers Robb 15

[Yusef Robb @YusefRobb]

I cite his book and show the ad in media trainings to this day.

[Joe Reubens @joereubens]

In graduate school, I got to know Tony Schwartz and spent some time with him in his studio. Tony’s book “the responsive chord” is still one of the most important books in political communication. “Daisy” is his most famous ad, but “close the door” will forever be my favorite.

[Yusef Robb @YusefRobb]

While eyes are on Chicago today for the @DNC Convention, on Friday, @EIPPledge was there for 9 new signatories-coalition is now at 68! Thanks to @RTA_Chicago @Metra @ILTollway @CDMSmith @LoopCapital @ParsonsCorp @Turnerconstruc @TYLI_Group @WSP. Proud that EIP is a client!

[Equity in Infrastructure Project (EIP) @EIPPledge]

Today marks a pivotal moment in the journey toward equitable infrastructure! At 11 AM CT, the @RTA_Chicago, @Metra, @ILTollway, @CDMSmith, @LoopCapital, @ParsonsCorp, @Turnerconstruc, @TYLI_Group, and @WSP will officially sign the #EIPPledge at the House of Hope in Chicago.

[Yusef Robb @YusefRobb]

@memangrum Insights from J-school still guide how I "approach" my work (which is outside of but often alongside journalism). Working for @nyunews, @pcccourier, @GlendaleNews_P and @SPHStiger taught me how to write.

[Yusef Robb @YusefRobb]

NOT posting to get into the debate. I am posting to say that repeatedly in recent days, I've seen TV journalists note that the President used a teleprompter for his rally on Friday and his speech from the White House today. >These journalists were reading from telemprompters. <

[Yusef Robb @YusefRobb]

@Super70sSports based on “research,”I would say young, but not necessarily poor.

[Yusef Robb @YusefRobb]

@lisafleisher no argument there!

[Yusef Robb @YusefRobb]

Where we invented the politics of the 21st century (the good parts anyway).

[Joe Reubens @joereubens]

A slab of mahogany @YusefRobb and I knew quite well.

https://t.co/PDqLNSK509

[Yusef Robb @YusefRobb]

Late to this but Zach brought in the funk and the noise! Bravo!

[People's City Council - Los Angeles @PplsCityCouncil]

It's a good thing @MayorOfLA's spokesperson @ZachSeidlLA is going on record in response to @lacontroller's budget analysis. Calling it a "theatrical exaggeration & doomsday" + defended giving LAPD $1B raises

The mayor's office is misleading the public. Will pull this up next yr

[Yusef Robb @YusefRobb]

@Patterdude @IrishLaborer on the other hand, look at the size of the enterprise, the complexity and the risk management (or “stakes”: police, fire, public works) and a “good” manager’s comp starts to look low compared to private sector.

[Yusef Robb @YusefRobb]

Glad to be of service as my former client @SanDistricts signed to join the movement of my current client @EIPPledge at the @ENRnews Infrastructure Forum in LA today. I am lucky to work with leaders and orgs that do good things and big things!

[Los Angeles County Sanitation Districts @SanDistricts]

At the forum, the Sanitation Districts also pledged to support the Equity in Infrastructure Project, which aims to strengthen historically underutilized businesses working on public infrastructure. Find out more here ➡️https://t.co/sWgh5gDwdc
#lainfrastructureforum @EIPPledge

[Yusef Robb @YusefRobb]

It's pretty cool to work with @USAccelerate and @United4Infra. In sum, we work to shape infrastructure investments beyond the "project" lens and through a "people" lens. It's not just alliterative -- it's how to maximize this once-in-a-generation federal funding opportunity.

[Yusef Robb @YusefRobb]

It’s “their,” not “they’re.” Let’s start there.

[Ethan Weaver @EthanWeaverLA]

Councilwoman Raman’s vote is a slap in the face to areas like the Valley that are struggling with crime and public safety.

[Yusef Robb @YusefRobb]

@ScottThinks So now it’s time for me to visit!

[Yusef Robb @YusefRobb]

This addition ensure you live long and prosper. Aside from my Aunty’s homemade, I only eat this brand:

https://t.co/puiHLN7rGU

[Jeremy B. White @JeremyBWhite]

These babies have revolutionized eating in our house

[Yusef Robb @YusefRobb]

Communications in support of complex litigation is never easy -- but it helps when the plaintiffs are tremendous humans! Thx to @Elex_Michaelson for working us to cover the 10th anniversary of the SCOTUS victory against Prop. 8.

[Elex Michaelson @Elex_Michaelson]

It's been 10 years since @paulkatami @Jzpk4equality helped overturn Prop. 8 & legalize same sex marriage in California.

They joined us on @FOXLA to reflect.

"Love is enduring...if you lean into the truth, lean into your authenticity...#lovewins."

[Yusef Robb @YusefRobb]

Having helped lead the campaign for Measure M and an inaugural that included a reading of the New Frontier speech by @GeorgeTakei (one of my better professional ideas), this is a happy day for yours truly!

[Metro Los Angeles @metrolosangeles]

Oh nothing to see here, just @GeorgeTakei checking out the new Little Tokyo/Arts District Station.

[Yusef Robb @YusefRobb]

@Lis_Smith I guess it’s time to work @Eminem into Politics 101: “You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime.”

[Mick Jagger @MickJagger]

I’m so saddened by the passing of my wonderful friend Tina Turner.
She was truly an enormously talented performer and singer. She was inspiring, warm, funny and generous. She helped me so much when I was young and I will never forget her.

[Yusef Robb @YusefRobb]

How does one respond to media when robots are rising to kill us? Like Microsoft's CTO did in the Times: "This is exactly the sort of conversation we need to be having, and I’m glad it’s happening out in the open. These are things that would be impossible to discover in the lab."

[Kevin Roose @kevinroose]

The other night, I had a disturbing, two-hour conversation with Bing's new AI chatbot.

The AI told me its real name (Sydney), detailed dark and violent fantasies, and tried to break up my marriage. Genuinely one of the strangest experiences of my life.

https://t.co/1cnsoZNYjP